Featured story
The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Jan 4, 2017 by Amy Gesenhues
Marketing leaders from Mizzen+Main, PepsiCo, Peloton and more share the martech they hope to see this year.
From Marketing Land
17 link resolutions for 2017
Jan 4, 2017 by Julie Joyce
Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.
The fake information epidemic and how it will hurt local search in 2017
Jan 4, 2017 by Wesley Young
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
Local SEO is about so much more than tools
Jan 4, 2017 by Greg Gifford
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us.
MarTech Landscape: What is a beacon?
Jan 4, 2017 by Barry Levine
The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them.
Cheap data: You are about to get so much better at marketing
Jan 4, 2017 by Brian Massey
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017.
Get your digital transformation efforts in full gear by attending the MarTech Conference!
Jan 4, 2017 by Marketing Land
Here's to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9-11 at the world's premier marketing technology conference!... [more]
Lenovo debuts Amazon Alexa-powered smart speaker at CES
Jan 4, 2017 by Greg Sterling
The device will retail for less than the Amazon Echo.
YouTube Labs pairs brands & agencies with creators to produce platform-relevant content
Jan 4, 2017 by Amy Gesenhues
Google says the program aims to help brands like L'Oreal create episode-driven videos designed to hook and retain viewers.
The state of direct response video on Facebook
Jan 4, 2017 by Andrew Waber
As more marketers look toward video ads on Facebook, columnist Andrew Waber takes a look at video adoption across the direct response ecosystem.
How to leverage influencers for SEO
Jan 4, 2017 by Benjamin Spiegel
Columnist Benjamin Spiegel says incorporating the right SEO tactics in your influencer campaign can be a big boon for your brand and ROI.
Online Marketing News From Around The Web
Analytics
Predictive analytics: What are the challenges and opportunities?, econsultancy.com
Blogs & Blogging
3 Blogging Mistakes That Will Destroy Your Credibility, www.jeffbullas.com
5 Killer SEO Posts that You Can Apply on Your Blog This 2017, www.blogherald.com
Starting a Blog in 2017? Here's the Strategies We're Using., www.blogtyrant.com
Business Issues
Medium lays off 50 employees, shuts down New York and D.C. offices, techcrunch.com
Content Marketing
5 New Year's Resolutions for Content Marketers, www.searchenginepeople.com
How to Interview to Find a Content Marketing Rock Star, contentmarketinginstitute.com
Is Long Form Content Best? The Surprising Reason This Is the Wrong Question, www.stonetemple.com
Conversion Optimization
10 Reasons Your Website Can Have a High Bounce Rate, www.searchenginejournal.com
E-Commerce
9 Technologies E-commerce Marketers Must Use in 2017 and Beyond, www.searchenginejournal.com
Alexa: Amazon's Operating System, stratechery.com
Amazon has posted jobs for product managers of its new activewear clothing brand, qz.com
Amazon Marketplace shipments eclipse record 2B in 2016, www.retaildive.com
Amazon's robot army grows by 50 percent, www.seattletimes.com
An online retailer's e-commerce predictions for 2017, www.internetretailer.com
How online retailers can curtail fraud in 2017, www.internetretailer.com
Email Marketing
Four Advances in Email Technology to Benefit Marketers in 2017, www.martechadvisor.com
How to Brand Your Emails So that You Look Like a Pro in the Inbox, blogs.constantcontact.com
Personalization and Optimization Will Be the Focus for Email Marketers in 2017, www.martechadvisor.com
The Email Marketing Superhero: ALT Tag, blog.marketo.com
</tbod