Featured story
Facebook shuts down Atlas ad server because it does not serve ad sales
Nov 18, 2016 by Tim Peterson
Facebook is shutting down the part of Atlas that didn't have a direct impact on ad sales but keeping the part that does.
From Marketing Land
Five marketing automation myths busted!
Nov 18, 2016 by Digital Marketing Depot
It's not too late to get started with marketing automation. Don't get hamstrung by misconceptions or misguided approaches.
European survey finds 70 percent of Android owners want pre-installed apps
Nov 18, 2016 by Greg Sterling
Data also show that the majority of Android users customize their home screens.
Why SEO should always complement your content marketing
Nov 18, 2016 by Trond Lyngbø
Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers.
Thirteen things marketers want to know about expanded text ads, direct from Google
Nov 18, 2016 by Matt Lawson
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.
11 proven digital marketing strategies you're (still) not using
Nov 18, 2016 by Stoney deGeyter
From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can't afford to overlook.
Black Friday and beyond: Mobile strategies that keep on giving
Nov 18, 2016 by Allan Haims
As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line.
Zapier launches Digest, so its apps can send their messages where you want
Nov 18, 2016 by Barry Levine
With Digest, messaging and alerts from all those apps become just more outputs that Zapier manages.
A CMO's View: How Intel's head of creative is building the brand through its in-house agency
Nov 18, 2016 by Amy Gesenhues
For more than a year now, Teresa Herd has been putting together Intel's Agency Inside to drive greater quality and better brand alignment.
Online Marketing News From Around The Web
Analytics
Holidays are Here: Marketing Measurement in a Winter Wonderland, www.martechadvisor.com
Multiple Metrics for Measuring Chatbots, adage.com
Business Issues
Salesforce Posts Rising Revenue, Lifts Outlook, www.wsj.com
Content Marketing
The Guide to Content Marketing Competitive Intelligence, www.searchenginejournal.com
The Secret Your Website Traffic Might Be Trying to Tell You, contentmarketinginstitute.com
Conversion Optimization
CRO And PPC Go Together Like Fall And Pumpkin, www.ppchero.com
Domaining
A strange thing is happening to domain names suspended in URS, domainnamewire.com
E-Commerce
3 Lessons From 5 Top Retail Websites, www.cmswire.com
3 promo code insights for holiday marketing and beyond, www.internetretailer.com
Amazon Prime Video and "The Grand Tour" will be in almost every country in the world - and in more places than Netflix, qz.com
Report: Election anxiety cost retailers $800M in online sales, www.retaildive.com
The Black Friday opportunity for ecommerce, www.mobilecommercedaily.com
The Do's and Don't's of Ecommerce Personalization, multichannelmerchant.com
Tips for designing effective online coupon campaigns, www.internetretailer.com
Email Marketing
Don't Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle, www.martechadvisor.com
Email Sales Funnels: How to Automate Your Sales, www.socialmediaexaminer.com
How Dell Simplified Email Template Design to Improve Engagement, sherpablog.marketingsherpa.com
Strategic Timing Tips for Resend Campaigns, blog.mailchimp.com
Why sending replenishment emails is an absolute must for retailers, myemma.com
General Internet Marketing
CMOs Are Safeguarding Their Businesses from Market Disruptors, www.emarketer.com
How to Predictably Fill Your Funnel Using Account-Based Marketing, unbounce.com
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