2016-11-18







Featured story

Facebook shuts down Atlas ad server because it does not serve ad sales

Nov 18, 2016 by Tim Peterson

Facebook is shutting down the part of Atlas that didn't have a direct impact on ad sales but keeping the part that does.

From Marketing Land

Five marketing automation myths busted!

Nov 18, 2016 by Digital Marketing Depot

It's not too late to get started with marketing automation. Don't get hamstrung by misconceptions or misguided approaches.

European survey finds 70 percent of Android owners want pre-installed apps

Nov 18, 2016 by Greg Sterling

Data also show that the majority of Android users customize their home screens.

Why SEO should always complement your content marketing

Nov 18, 2016 by Trond Lyngbø

Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers.

Thirteen things marketers want to know about expanded text ads, direct from Google

Nov 18, 2016 by Matt Lawson

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.

11 proven digital marketing strategies you're (still) not using

Nov 18, 2016 by Stoney deGeyter

From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can't afford to overlook.

Black Friday and beyond: Mobile strategies that keep on giving

Nov 18, 2016 by Allan Haims

As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line.

Zapier launches Digest, so its apps can send their messages where you want

Nov 18, 2016 by Barry Levine

With Digest, messaging and alerts from all those apps become just more outputs that Zapier manages.

A CMO's View: How Intel's head of creative is building the brand through its in-house agency

Nov 18, 2016 by Amy Gesenhues

For more than a year now, Teresa Herd has been putting together Intel's Agency Inside to drive greater quality and better brand alignment.

Online Marketing News From Around The Web

Analytics

Holidays are Here: Marketing Measurement in a Winter Wonderland, www.martechadvisor.com

Multiple Metrics for Measuring Chatbots, adage.com

Business Issues

Salesforce Posts Rising Revenue, Lifts Outlook, www.wsj.com

Content Marketing

The Guide to Content Marketing Competitive Intelligence, www.searchenginejournal.com

The Secret Your Website Traffic Might Be Trying to Tell You, contentmarketinginstitute.com

Conversion Optimization

CRO And PPC Go Together Like Fall And Pumpkin, www.ppchero.com

Domaining

A strange thing is happening to domain names suspended in URS, domainnamewire.com

E-Commerce

3 Lessons From 5 Top Retail Websites, www.cmswire.com

3 promo code insights for holiday marketing and beyond, www.internetretailer.com

Amazon Prime Video and "The Grand Tour" will be in almost every country in the world - and in more places than Netflix, qz.com

Report: Election anxiety cost retailers $800M in online sales, www.retaildive.com

The Black Friday opportunity for ecommerce, www.mobilecommercedaily.com

The Do's and Don't's of Ecommerce Personalization, multichannelmerchant.com

Tips for designing effective online coupon campaigns, www.internetretailer.com

Email Marketing

Don't Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle, www.martechadvisor.com

Email Sales Funnels: How to Automate Your Sales, www.socialmediaexaminer.com

How Dell Simplified Email Template Design to Improve Engagement, sherpablog.marketingsherpa.com

Strategic Timing Tips for Resend Campaigns, blog.mailchimp.com

Why sending replenishment emails is an absolute must for retailers, myemma.com

General Internet Marketing

CMOs Are Safeguarding Their Businesses from Market Disruptors, www.emarketer.com

How to Predictably Fill Your Funnel Using Account-Based Marketing, unbounce.com

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