Featured story
Keep it simple: 10 digital brand metrics that matter
Oct 7, 2016 by Peter Minnium
Don't assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
From Marketing Land
Instagram Stories get viewed by ⅓ of its 300-million-large daily audience, ignored by ⅔
Oct 7, 2016 by Tim Peterson
Every day more than 100 million people view Instagram Stories, but roughly 200 million people do not.
New benchmark data on the state of Account-Based Marketing marketing today
Oct 7, 2016 by Digital Marketing Depot
Find out how B2B marketers are benefiting from Account-Based Marketing (ABM)
Optimove adds an intelligent agent for self-optimizing marketing campaigns
Oct 7, 2016 by Barry Levine
Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.
Facebook's new Events app could be a Trojan Horse rival to Google Calendar
Oct 7, 2016 by Tim Peterson
Facebook's Events from Facebook app offers an in-app calendar that can sync schedules from other calendars, like Apple's iCal, Microsoft's Exchange and Google Calendar.
The 7 best ad and landing page elements to boost online conversions
Oct 7, 2016 by Mona Elesseily
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
PPC + SEO = match made in marketing heaven
Oct 7, 2016 by Julian Connors
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
Marketing automation tools compared: GetResponse, Marketo and HubSpot
Oct 7, 2016 by Tamar Weinberg
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing
Oct 7, 2016 by Barry Levine
Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Search Engine Land
Exploring a newly-granted Google patent around social signals
Oct 7, 2016 by Dave Davies
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.
AdWords rolls out Salesforce account linking for automated conversion imports
Oct 7, 2016 by Ginny Marvin
The conversion data import solution is coming out of beta.
Results from the Local SEO Ranking Factors Study presented at SMX East
Oct 7, 2016 by Christine Churchill
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
Search in Pics: Google nougat, donut board, AdWords lollipops & Yahoo cookies
Oct 7, 2016 by Barry Schwartz
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Local SEO now has an organic ROI tracking method
Oct 7, 2016 by Lydia Jorden
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.
AMP is one year old and growing fast, will it ultimately trump responsive design?
Oct 7, 2016 by Greg Sterling
There are now 600 million AMP pages on 700,000 domains.
Online Marketing News From Around The Web
Affiliate Marketing
Affiliate Marketing Network Liable for Deceptive Advertising, The PMA
Analytics
How to Fix Five Common Google Analytics Setup Mistakes, online-behavior.com
Blogs & Blogging
A Faster Mobile Web: WordPress.com Updates for Accelerated Mobile Pages, Accelerated Mobile Pages Project
Business Issues
Snapchat Said to Be Preparing for IPO as Soon as March, Ad Age
Twitter's NFL Live-Stream Numbers 'Underwhelm' Some Sponsors, Ad Age
What would a Twitter acquisition mean for marketers?, eConsultancy
Content Marketing
The Complete Guide to Branded Content on Facebook, newswhip.com
Using Content Marketing to Drive Customer Delight, Content Marketing Institute
Conversion Optimization
5 Harsh Truths About Your Dismal Customer Engagement Rates, KISS Metrics
Copywriting, Design & Usability
6 techniques for improving the UX design of your mobile app, UserTesting Blog
Display & Contextual Advertising
Five ways to improve your cross-device marketing, Econsultancy
Domaining
A .com price freeze through 2024 more likely?, Domain Name Wire
E-Commerce
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