Featured story
6 questions from elementary school are key to content creation success
Oct 14, 2016 by Rachel Lindteigen
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.
From Marketing Land
Say hello to the newest intelligent agent, Ozlo
Oct 14, 2016 by Barry Levine
Billed as the only independent intelligent agent left, he specializes in finding the best answer from 'competing sources of information.'
Are there PPC monsters lurking inside your paid search account?
Oct 14, 2016 by Jacob Baadsgaard
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
What Google's recent RLSA updates mean for advertisers
Oct 14, 2016 by Andy Taylor
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting.
With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
Oct 14, 2016 by Greg Sterling
Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads.
The evolution of the programmatic superchannel
Oct 14, 2016 by Lewis Gersh
Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.
Chinese giant Alibaba makes strategic investment in "location as platform"
Oct 14, 2016 by Greg Sterling
Investment in PlaceIQ could be a watershed moment for location intelligence.
MarTech Today: The Verizon-Yahoo deal, LiveRamp's new ID resolution service & a new Google AMP testing tool
Oct 14, 2016 by Barry Levine
Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Search Engine Land
The ins and outs of keyword research
Oct 14, 2016 by Amy Bishop
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
What Google's experimental content podium means for SEO
Oct 14, 2016 by Tony Edward
What's the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers.
What you need to reach the big leagues of local SEO
Oct 14, 2016 by Brian Smith
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
Google Panda demotes or adjusts your rankings down — it does not devalue
Oct 14, 2016 by Barry Schwartz
Gary Illyes from Google told us Google's new Penguin 4.0 algorithm devalues spam, ignores it -- but Panda demotes the spam by adjusting the rankings down.
Search in Pics: Google test tube pencils, basketball & SEO mud
Oct 14, 2016 by Barry Schwartz
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Online Marketing News From Around The Web
Affiliate Marketing
7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing, www.amnavigator.com
Analytics
Neustar, Marketing Evolution & Analytic Partners Lead Forrester's Marketing Measurement Wave, www.cmswire.com
Never Leave Your Data Unattended: 6 Custom Alert Areas You Shouldn't Miss, analytics.googleblog.com
Small Data Plays a Big Role in Predictive Analysis, www.marketingprofs.com
This Secret Formula Will Make You an Analytics Superhero, www.cmswire.com
Blogs & Blogging
10 Insanely Good Reasons You Should Publish On Medium, www.searchenginejournal.com
4 Ways to Diversify Your Blog Content to Engage a Huge Audience, www.jeffbullas.com
Related posts need to make sense, not just be there, yoast.com
Business Issues
Apple poaches Imagination Technologies COO, www.businessinsider.com
Twitter's stock is dropping after Salesforce stepped away, qz.com
Yahoo not to hold quarterly earnings call or webcast, www.reuters.com
Content Marketing
2017 B2B Content Marketing Research Analyzed, heidicohen.com
7 Top Tools For Content Creators, www.searchenginepeople.com
Content Marketing ROI: 4 Ways to Get Started, contentmarketinginstitute.com
Learning From Nomads in the Age of Content Marketing, adage.com
Publish Content in the Right Place at the Right Time, www.searchenginejournal.com
Conversion Optimization
How to Build a Facebook Funnel That Converts, moz.com
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