Vendor-agnostic insights, case studies, and strategies from leading brands. Register for MarTech Europe today and save £200.
Dear MarTech Enthusiast,
We're only six weeks away from MarTech Europe in London, 1-2 November, and I'm thrilled with how the program has taken shape. We've lined up an incredible roster of speakers bringing insights and experience across the clashing fields of marketing, technology, and management. What can you expect at MarTech? Keep reading, then register for MarTech Europe by 30 September and save £200 off All Access Passes.
Hear real-world case studies from brands who've set up their marketing stack… and have done it RIGHT.
At MarTech Europe, you'll get insights on maximizing your marketing technology strategy and practical advice from experts who have harnessed marketing technology inside their own organizations, including Skyscanner, Unilever, Travelex, BMC Software and more.
Get working, unbiased content from the martech experts
MarTech Europe's agenda is shaped solely by the most relevant topics, delivered by presenters from different fields, without bias towards any one vendor.
I'll kick off the event with my "State of the marketing technology industry" keynote, setting the stage with the major trends we've seen in marketing technology innovation and adoption this year — and what we are likely to see in 2017 ahead.
Theresa Regli, principal and managing partner of Real Story Group, will debunk 10 key myths that marketing tech vendors spread — and offer the accompanying reality for each one.
Jeremy Waite, an evangelist for IBM, will discuss differences between marketing clouds and what they really mean to prospective customers. He comes with original research that used machine learning to compare the main enterprise marketing clouds and provide frameworks, suggestions, and case studies to guide your own decision-making.
Jason Heller, global lead of digital marketing operations & technology at McKinsey & Company, will show you how to achieve personalization at scale with the integration of multiple platforms, a bespoke customer data platform, and data science to power decision-making. He'll go through a rundown of re-imagined processes, new roles and functions, and agile marketing methods that are all part of the successful formula.
Learn from experts who are already succeeding in this age of digital disruption
Digital disruptors can be your friend or foe. Some of the brightest marketing and technology executives in the industry will share their insights for managing this whirlwind and harnessing it to your advantage:
Shawn Kanungo, senior manager of strategy and operations at Deloitte, will explain how companies must adopt the idea of "hyper-cannibalism" to stay ahead of digital description — launching spin-off internal units or groups that compete to quickly destroy their existing products and services. He will dive deep into hyper-cannibalism with examples, case studies, and his own experiences.
Sophie Wooller, consultancy lead at iProspect, will focus on the "do's" and "don'ts" for organisations embarking on martech change management using Tourism Ireland as a case study. She will share the collaborative process that took Tourism Ireland on that journey, their recommended tech changes, and their approach to defining new roles and responsibilities to support this in the context of a broader organisational change.
Does this pique your interest? You can check out my full conference preview here.
Don't wait, low rates expire soon
MarTech Europe will be here before you know it! Register by Friday, 30 September, and pay only £1,095* for an All Access Pass -- that's £200 off on-site rates. You'll get complete access to conference sessions, networking, hot meals, snacks, free WiFi and more. Register today!
-Scott and the MarTech Europe conference team
P.S. If you are on a tight budget, consider an Expo Pass that gives you access to solutions and demos from leading martech vendors. Click here see all your ticket options.
*VAT not included.
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