Featured story
An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars
June 30, 2016 by Ginny Marvin
Charting digital's efforts to bring bigger brand budgets online.
From Marketing Land
Ads on digital billboards are now being triggered by four speeds of passing traffic
Jun 30, 2016 by Barry Levine
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic.
Why the digital advertising ecosystem loves native
Jun 30, 2016 by James Smith
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers.
Why your content marketing program could be failing
Jun 30, 2016 by Drew Eastmead
From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program.
Court: Viacom, not Google, on the hook for tracking kids’ behavior online
Jun 30, 2016 by Greg Sterling
Under the federal Video Privacy Protection Act, only parties that disclose protected information can be sued, not those that received the information.
Amazon confirms Prime Day will return on July 12
Jun 30, 2016 by Matt McGee
After complaints about product choices last year, Amazon promises more than 100,000 deals this year, plus a full week of sales leading up to Prime Day.
Google’s new My Activity and Ads Personalization seek to make ads better, provide more user control over data
Jun 30, 2016 by Greg Sterling
A pragmatic mix of good policy and self-interest, My Activity and Ads Personalization give users more control and help enable more sophisticated ad targeting.
Now feel this: Immersion releases “first haptic design toolkit”
Jun 29, 2016 by Barry Levine
Its TouchSense Design Cloud allows marketers to create their own touch feedback for mobile video ads.
SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Jun 29, 2016 by Christi Olson
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.
Ask The SEOs at SMX Advanced
Jun 29, 2016 by Andrew Shotland
Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the “Ask The SEOs” session for those who missed it.
From Search Engine Land
Learn how to drive more conversions with “The Digital Marketer’s Guide to Call Attribution”
What the heck is going on with Google Keyword Planner?
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
How e-commerce SEO matters in strategic redesign of web shops
Google Maps Android users get multi-stop directions & new Your Timeline features
SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
Leverage the power of IBM Watson in your AdWords campaigns
Google now offers real time earthquake information in search results
New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
Search for Okay Google commands available in Google Search App
Online Marketing News From Around The Web
Affiliate Marketing
VIP Content Service: Affiliate and Beyond, blog.cj.com
Analytics
The Smoke and Mirrors of Enterprise Social Networking Metrics, www.cmswire.com
Business Issues
Amazon Data Center to Open in U.K. Despite Brexit, adage.com
Microsoft CEO Satya Nadella is writing his first book, qz.com
Spotify says Apple won’t approve a new version of its app because it doesn’t want competition for Apple Music, www.recode.net
Content Marketing
Content Marketing 101 Webinar: The Art of Storytelling, contently.com
How programmatic capabilities have standardized and scaled native, digiday.com
How to Create Revenue-Generating B2B Content, www.convinceandconvert.com
How to Turn Undervalued Content into Content Marketing Gold, www.toprankblog.com
Three Critical B2B Content Constituencies, www.marketingprofs.com
What is the future of content marketing?, econsultancy.com
Conversion Optimization
<td style="font-family: