Featured story
Digital courting TV ad dollars: An epic timeline of how it's happened
June 14, 2016 by Ginny Marvin
How Google, Facebook, Twitter paved the road for bringing more brand dollars online.
From Marketing Land
Tracking platform Impact Radius buys anti-ad fraud service Forensiq
Jun 14, 2016 by Barry Levine
Acquisition creates what the newly combined company says is the first such service with a built-in, major anti-fraud capability.
Pinterest adds site, app retargeting to its ad-targeting options
Jun 14, 2016 by Tim Peterson
Pinterest’s latest targeting options aren’t new among digital platforms, but the company claims its commerce-minded audience is what makes them novel.
Here’s my exclusive look into SMX Advanced, only 1 week away
Jun 14, 2016 by Chris Sherman
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22–23. Here’s a preview of what to expect.
What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
Jun 14, 2016 by Sahil Jain
Contributor Sahil Jain offers his unique perspective on what the combination of Bing and LinkedIn could mean for companies, advertisers and the industry as a whole.
Facebook is putting maps in ads and will measure store visits
Jun 14, 2016 by Tim Peterson
Facebook is adding maps to its local awareness ads and will start reporting estimates of how many store visits those ads drove.
Survey: Android Pay most used payment app, security fears holding adoption back
Jun 14, 2016 by Greg Sterling
Survey found that P2P payments were growing faster than in-store mobile payments, driven by Millennials.
For first time, Urban Airship and Sprint use mobile wallet passes as sweepstakes entries
Jun 14, 2016 by Barry Levine
The updatable pass stores the entries, as well as links, text and imagery, and becomes an ongoing mobile channel unless deleted.
Are email marketers too afraid of failure? 4 fears to conquer
Jun 14, 2016 by Chad White
Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email marketing.
API limitations & fluctuations lead to the end of social insights tool ThinkUp
Jun 14, 2016 by Greg Finn
The changing permission (& API) tides have sunk ThinkUp, the social insights tool started by Anil Dash & Gina Trapani.
From Search Engine Land
7 e-commerce SEO trends we’re seeing in 2016
Here’s a script to track your AdWords spend every hour of the day
The importance of micro-moments: The mobile customer journey
Apple Maps becomes a platform with new extensions for third-party apps
Online Marketing News From Around The Web
Analytics
Why You Should Be Measuring Brand Metrics, www.marketingprofs.com
Blogs & Blogging
21 Juicy Prompts that Inspire Fascinating Content, www.copyblogger.com
Get Your First 1000 Readers: Here's Your Step by Step Plan, www.problogger.net
Business Issues
Baidu slashes revenue forecast as government probes its medical advertising business, TechCrunch
Google Fiber's next city could be Dallas, venturebeat.com
Jim Lanzone Named Chief Digital Officer for CBS Corp., variety.com
LinkedIn Co-Founder Reid Hoffman Calls Microsoft Deal a "Re-Founding Moment", www.wsj.com
Microsoft's acquisition of LinkedIn may just be the beginning of mega-acquisitions for Silicon Valley, qz.com
Content Marketing
3 Ways Content Can Build a Bridge Between Marketing and Sales, contentmarketinginstitute.com
4 Content Marketing Insights for the Post-Mobilegeddon Era, www.convinceandconvert.com
7 Questions to Ask Yourself When Creating Your Website Content, www.copypress.com
Content analysis: methodological choices explained, yoast.com
How to Improve Your Ineffective Content Marketing Strategy, www.verticalmeasures.com
Part 2: Paid distribution reliance for branded content distribution is not sustainable, polar.me
Why Content Marketing Needs Ghostwriters, contently.com
Copywriting, Design & Usability
10 Guidelines For Using Material Design Wisely, usabilitygeek.com
Here are the most well-designed apps of 2016, according to Apple, techcrunch.com
How often your website needs