Read how Apple revealed its new iPhones, and the much-anticipated Apple Watch its first truly new product under Tim Cook
How Twitter reacted when Apples live stream didnt go to plan
Apples iPhone 6 and iPhone 6 Plus: bigger, thinner and faster
Apples iOS 8 and iPhone 6 drag mobile gaming to the next level
Apple launches Apple Watch, its first wearable device
8.45pm BST
So - we got:
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And heres a 3D view - clunky?
One of the new Apple Watches put through its #hyperlapse paces #AppleLive https://t.co/J56plDJxlK
8.13pm BST
Heres a close up of the watch for your delectation - fresh from Cupertino.
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And Thats All Folks! Tim thanks the team, the press for coming and with that our guys @charlesarthur and @stuartdredge are making a rush for the hands on demonstrations which we will have up as soon as possible.
Everything - except the live stream - went according to plan. Two new iPhones, Apple Watch, Apple Pay and U2. What did you think? Let us know in comments. Tech summary coming soon.
7.58pm BST
We are the blood in your machines oh Zen master Tim Cook, Bono tells Apple boss. He just Beyoncéd their new album - Songs of Innocence - for free to iTunes. We are not kidding that just happened, says Cook. Yes it did.
Cook says half a billion iTunes customers can now download it - making it the biggest album release of all time. Now hes showing an ad about how excited he is about it. Is this worrying anyone? U2 are getting almost as much play as the Apple Watch. Free iPod Nano to anyone who can name their last album (no, not really).
7.48pm BST
Tim Cook moves on to music. Music runs deep in Apples DNA. It runs through the core of all of our products. Apple changed the way people listened to music a decade ago, and iTunes has been at the centre of that experience, he says.
And yes - here we go - its U2. Tim could not be more excited. Which is nice for him. And of course now, when I wouldnt mind it cutting out, my feed is perfect.
7.43pm BST
Tim Cook is making the case for a massive market for the Apple Watch. Apple Watch requires the iPhone because its been seamlessly designed to work together. Itll work with iPhone 6 and iPhone 6 Plus, but also with the iPhone 5, 5c and 5s. That means there are potentially 200m people out there who could use one.
It works with Apple Pay too.
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Two sizes (small and large)
Three models (steel, aluminium and real gold)
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Tim Cook praises former Adobe exec Kevin Lynch, and calls him up on stage to give the first demo of Apple Watch. Lynch says the iPhone is required with Apple Watch.
Apple Watch has a feature called glances where you can swipe to see specific information from various apps that youve set up: stock prices, meeting details, music playing on iPhone, iTunes or the music thats stored on your Apple Watch.
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John Dingell, Michigans 12th district congressman and king of Twitter, is similarly underwhelmed.
I've gotten pretty good life out of my Casio watch, to be honest. It tells me the time and even beeps on the hour. What more could you need?
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Oh dear. The early reviews are in: The watch looks like the ipod nano that I used to have on a wrist strap, says DidntReadTheArticle in comments.
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What we didnt do was take the iPhone and shrink the user interface and strap it on your wrist, says Cook. Because you wear it, we invented new, intimate ways to connect and communicate.
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One More Thing. Having the time of my life. It's a privilege to work with everyone at Apple.
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There will be three collections, each in two sizes. Theres the basic Apple Watch collection, the Sport collection, with a stronger case. And Apple Watch Edition: Made from 18 carat gold thats been developed to be up to twice as hard as standard gold.
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The watch has a unique charging solution inductive charging, requiring no alignment or exposed contacts.
Apple has designed a range of watch faces, with both their appearance and their capability able to be personalised. There are six different straps, which are easy to slide in and out. Theres also a sport band made from a sweat and chemical-resistant material, but theres also a leather loop with magnet fasteners; a bright red strap with a shiny buckle; a leather classic buckle designed to look like a traditional watch strap; and a stainless steel link bracelet. And a snakey stainless-steel mesh loop.
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Apple Watch has a flexible Retina display, laminated to a single crystal of sapphire, the hardest transparent material after diamond. The Digital Crown lets you navigate, magnify content, scroll and make selections. It is also very, very covetable.
The display also senses force, quite literally adding a new dimension to the user interface, says Ive.
7.10pm BST
The Apple Watch has a flexible Retina display, says Jony Ive, narrating a video demo. He adds that Apple has designed new input technologies; it can sense force as well as touch. It can recognise the difference between a tap and a press: this provides instant access to a whole range of contextually specific controls. The Watch also provides haptic feedback when youre touching it.
Its essentially miniaturising an entire computer system onto a single chip, says Ive, of the Apple Watchs chipset.
7.09pm BST
Yes it is. Its called Apple Watch - why not? - and its looking very Marc Newson, chic and modernist and actually like a watch. Its driven Apple from the beginning. This compulsion to take incredibly powerful technology, and make it accessible, relevant, and ultimately, personal, says Jony Ive, Newsons buddy and now design partner.
7.03pm BST
And here we go. Tim Cook is back. Wearables time?
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We set out to make the best watch in the world, says Cook. Its incredibly customizable, so you can find one that reflects your personal style and tastes. Because you wear it, we invented new intimate ways to connect and communicate directly from your wrist.
Its also a comprehensive health and fitness device, he continues.
7.01pm BST
Weve placed a lot of energy into creating an entirely new payments solution, says Cook. Who introduced Eddy Cue, senior vice president of Internet Software and Services, to talk about Apple Pay.
It uses NFC - as expected. Users can scan and add a card to their iPhone and then pay at participating merchants using their phones. McDonalds, Macys, Whole Foods and Disney are among the first to sign up.
Thank you iCloud
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6.58pm BST
Its... iWatch! Well, the Apple Watch, Its chunky. And will come in gold...
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McDonalds is adding Apple Pay to its restaurants in the US, also Whole Foods Market, and the Apple retail stores (obviously). And Disney: the happiest place on earth! says Cue. Itll also work with online stores browsed from the phone: Target will be doing it, and Uber will have a Ride Now feature to book cabs without having to register for an account. MLB will sell tickets to baseball games within its app too.
iOS 8 will have a new Apple Pay API available to all developers, and it launches in the US next month. Were working hard to bring it to even more countries.
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6.53pm BST
Two new iPhones, the 4.7in iPhone 6 and the 5.5in iPhone 6 Plus
Larger screens
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We dont store the credit card number and we dont give it to the merchant., says Eddy Cue. Find My iPhone can suspend all payments from a device if you lose it. Cue says Apple doesnt know how much you spend on an item, and the cashier doesnt get to see your security code.
Were starting in the US with American Express, MasterCard and Visa, says Cue, along with banks representing 83% of all credit card payments volume.
6.51pm BST
And now we are on to payments. Apple has been widely rumoured to be working with near-field communication, or NFC, technology for mobile payments. Wallet your days are numbered, the company says. They are bringing out the big gun for this one and Tim Cook is back on the stage.
6.47pm BST
Schiller also outlines the iPhones new video capabilities. The new devices record high-definition 1080p video at either 30 or 60 frames per second. (The iPhone 5S was 30.)
Slow-motion videos are also improved (we all love slow-mo dont we) with a feature called cinematic video stabilization. The new operating system, iOS 8, has a time-lapse video built in - take that Instagram and your recently introduced Hyperlapse. So last month.
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iPhone 6 will come in gold, silver and space grey colours, starting at $199 on a two-year contract in the US for the 16GB model, then $299 for the 64GB model a big Woo! from the audience at that and $399 for a 128GB model.
iPhone 6 Plus will start at $299 for the 16GB model, $399 for 64GB and $499 for 128GB, again on a two-year contract in the US.
6.39pm BST
Apple is addressing battery life - bane of all our tech lives.
iPhone 6 and iPhone 6 Plus battery life table... pic.twitter.com/y2PNtbPhEr
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The iPhone 6s new camera has an 8MP iSight camera, 1.5µ pixels, /2.2 aperture. And an all-new sensor. It uses Focus Pixels, a technology previously found only in professional DSLR cameras. New software improvements mean faster autofocus and advanced noise reduction.
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Theres a new sensor in the iPhone 6 and iPhone 6 plus: a barometer, measuring your elevation. For example counting how many flights of stairs youve walked up. Nike is working on a new version of the Nike+ running app so it can measure not only how far you run, but the elevation as well, says Schiller.
Schiller on camera improvements in the new iPhones.: eight-megapixel Sight cameras with an all-new sensor and a feature called focus pixels based on the fast autofocus used in high-end DSLR cameras. He shows off some cameraporn: a portrait, an iguana and a close-up butterfly shot. Theres also optical image stabiisation watch for tweets from crowing Nokia execs at this point.
6.30pm BST
Super Evil Megacorp is on stage demoing VainGlory, and a very big monster #AppleLive https://t.co/oVXjGWjQ3y
6.29pm BST
Stephan Sherman, co-founder and chief creative officer of Super Evil Megacorp takes the stage to show a game called Vain Glory, which is like a fantasy Capture the Flag with a really big monster. A world of 1.5m polygons running at 60 frames per second.
6.27pm BST
Wall Street is so far meh about iPhone 6 (probably frustrated by the appalling live feed). Apples shares were up marginally ahead of the presentation and are now down.
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Stephan Sherman, co-founder and chief creative officer of Super Evil Megacorp takes the stage to show a game called Vainglory, which is like a fantasy Capture the Flag with a really big monster. A world of 1.5m polygons running at 60 frames per second.
6.24pm BST
Phil Schiller, senior vice president of worldwide marketing, is telling the crowd that iPhone 6 has over one million pixels. And iPhone 6 Plus has over two million pixels. Theres a special landscape mode for the home page. Processor performance is 50 times faster than the original iPhone.
6.20pm BST
The live stream doesnt seem to be working out for Apple though. Theres a translator speaking over the top of the broadcast and it keeps crashing. Same old story. So many shiny new things to launch and such crap internet.
6.20pm BST
Schiller: Theres a new generation chip: the Apple A8, a 64-bit chip, our second generation. Its 13% smaller than the A7, but delivers up to 25% faster CPU performance, and up to 50% faster graphics performance. The iPhone 6 with the A7 chip is up to 50 times faster than the original iPhone at CPU tasks, and for graphics tasks up to 84 times faster.
6.19pm BST
Phil Schiller: The text is sharp, the colours are beautiful. It all just works. If youre playing Apple keynote drinking games, raise your glasses now
6.17pm BST
We are getting two new iPhones. iPhone 6 and iPhone 6 Plus. iPhone 6 has a resolution of 1334 by 750 with 326 pixels per inch. For a more than 720p Retina HD display. iPhone 6 has a 4.7-inch display. iPhone 6 Plus has a 5.5-inch display.
6.13pm BST
The big reveal: Video of the iPhone 6 shows rounder edges, power button on the side. Looks like the link to the leaked iPhone we published earlier today was genuine.
6.08pm BST
Tim Cook is up and speaking. Says he usually has a few updates but he is dispensing with them this time because everything is great.
5.57pm BST
People are taking their seats. Anyone listening to this online? They are playing two songs at the same time. And not in a way that Dre would approve.
5.52pm BST
Celeb sightings confirmed...
On my way to apple launch w dr dre gx http://t.co/V6YxjICBrS pic.twitter.com/PyKQgD7kD3
Well, cant deny it any more. Im in Cupertino, CA. At the Flint where the iMac was launched and today ? Well soon see!
5.42pm BST
Today is a big test for Tim Cook. Just over three years in to his tenure as Apples boss the company is a financial marvel. The largest company on the US stock exchanges, Apple is more cash rich than many nation states. But when you get that high, people expect a fall.
Cooks critics charge he is a back-office genius but lacks the flair and imagination to keep Apple at the cutting edge. Microsoft and Intel similarly lost their mojo once their visionary founders had stepped down.
5.41pm BST
Just in case you forgot Apple is as much about fashion as tech, Marie Claire is covering #AppleLive - live.
Whats hidden underneath this white box is the talk of the town. Keep following to find out #AppleLive pic.twitter.com/tmGb0yzH8W
Why moisturizer, highlighter, and clear lip gloss are the only things you need in your makeup bag: http://t.co/U3T3VtFaWD
5.21pm BST
Rupert Murdoch is at the event! Smartwatch newspaper? After all iPad The Daily iPad really turned out well for him.
And we have it on good authority that Stephen Fry is here for the launch too - thats a conversation wed pay to see.
5.08pm BST
Live! From Cupertino! (And New York and London). Its the Apple event of the year. Follow all the events and links to our analysis here.
In 52 minutes Tim Cook will take the stage at the Flint Centre for Performing Arts in Cupertino, California to launch the iPhone 6, the latest and largest in its portfolio. We are also expecting an update to its operating system, iOS 8. But the big news will come if Cook uses his only Apple moment to introduce an entirely new Apple product weve been calling the iWatch.
Apple is the best at propaganda. I swear they should be hired for wars.My cabbie, a political refugee from the mideast
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