A strategic partnership between 180Fusion and VendAsta Technologies unites local search engine optimization and online reputation management, to bring advanced reputation and presence management solutions to SMBs.
Saskatoon, SK and Ladera Ranch, CA – June 11, 2012
VendAsta Technologies and 180Fusion today announce a strategic partnership to provide search engine optimization, reputation and presence management solutions to SMBs.
VendAsta is an industry leader in SMB tools including reputation management, mobile platforms and social media management tools. 180Fusion, awarded the #1 Local SEO Services Company in the U.S., will leverage VendAsta’s SMB tool set combined with its world class SEO, SEM and social media management solutions to deliver the next generation of reputation and presence management.
“Local search optimization is all about maximizing the number of people that can find a local business and maximizing the number of those that actually contact or visit the business,” says Jeff Tomlin, VP Marketing at VendAsta. “There are a lot of things that affect how wide that funnel is. You have to maximize the number of search sites and directories a business is listed on, ensure the information is consistent, link those to the business presence, ensure user generated content is favorable, and ensure the business presence itself is effective.”
According to Google, social and mobile are growing in use and influence on consumers at a faster rate than other sources of information. This is drastically increasing the need for SMBs to take a holistic approach to their marketing. “The combination of real time visibility into analytics and top search engine rankings for businesses creates a competitive advantage to help fuel customer growth,” says Scott Cohen, CEO at 180Fusion. “By delivering advanced reputation and presence management solutions to the SMB market, the merchant has an easy to use and effective platform to monitor, manage, and grow its online strategy.”
Company Profiles:
About VendAsta Technologies
VendAsta Technologies is a Canadian based firm that builds white label software platforms to help small to mid-sized businesses connect with their customers online. With a full suite of technology solutions, the company brings social media excellence to digital marketing providers including online yellow pages, newspapers, broadcasters, SEO services, Certified Marketing Representatives, web hosting providers, and interactive agencies. Reputation management, customer portals, posting engines, and social media analysis tools from VendAsta have been bringing value to global companies since 2008. For more information, visit http://www.vendasta.com.
About 180Fusion
180Fusion helps companies increase sales, build brand awareness, generate qualified leads, and expand market share by taking full advantage of the internet. It is the gold standard for Search Engine Optimization. Its suite of services include: National and Local SEO Services, PPC Management and Social Media Marketing to help thousands of small and medium sized companies succeed online. 180Fusion is a trusted business partner to its customers, offering expert insight, best-in-class services, and continuous innovation to address emerging challenges. The company is headquartered in Ladera Ranch, California with regional offices across North America. For more information, visit http://www.180fusion.com and http://www.localmapseoexperts.com.