When you are creating an event, one of the first things you need to do is figure out how to sell tickets. The great thing about creating an event now, as opposed to 10 years ago, is that it is incredibly easy to sell tickets online. Problem solved! There are a number of ticketing platforms that all do a great job of getting your ticketing online. Is there a *best* way to do this? Probably, but really, the answer to that question is to just go ahead and do it.
It all comes down to what the goals are for your event. If someone is looking to create a small, recurring event for new moms in the neighborhood, that person’s needs will be different from someone creating a large conference. In turn, both of their needs are different from your needs, if you are looking to create events to meet with your customers (and potential customers) face-to-face and grow your community.
So now you just need to decide which platform best fits your needs as an event organizer. Here are some things to keep in mind:
Your event is the main attraction
When you look on the Internet for an event, isn’t it nice to see something that looks amazing? The best way to sell tickets online is to sell all the details of your event, including a description, photos and directions/location. The event details are way more interesting than the credit card form. Your event page is a great way to show event goers the personality of the event. They’ll be more likely to help spread the word of your event if they can share something that looks great.
Pictures sell event tickets
Events are about experiences. When selling tickets to an upcoming event, sometimes it’s easier to show people a picture of what they’ll experience, rather than try to explain it. This will help set the mood for your event and give attendees a great idea of what to expect.
Mobile friendly is sales friendly
If someone can buy a ticket to your event, as soon as they hear about it, you’ll sell more tickets! Event pages that are optimized for mobile eliminate frustration and capture ticket sales as soon as people are excited about your event.
Sell tickets through easy social sharing
Yes, social media is a great platform for people to talk about your event. Did you know the best way to sell tickets is through word-of-mouth? Event pages are better when they make it easy for attendees to post to their network about the sweet tickets they just purchased. A live social feed is a great way for event goers to see who else is attending and what others are saying about your event.
No website or coding skills necessary
If you don’t have a website, or don’t know how to build one, that’s cool. Find a platform that is easy to customize, and gives you a personalized URL for your event. That way, you can post or send your event details anyway you like.
Learn how to sell more tickets
Want to know the inside scoop so you can feel like a pro? Check out our Events University videos that contain information on planning and executing your event. The videos cover everything from when ticket sales happen to pricing, to the logistics of check in.
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