We are proud to present the winning entries from the 7th Annual Shorty Awards for brands, agencies and organizations. Visit Adweek or see below for the full list!
We were so excited to see all the impressive work being done on social that we introduced Gold Honor, Silver Honor and Honorable Mentions in addition to our winners.
Congratulations to all our honorees! We look forward to celebrating with you at the ceremony on April 20th at the TimesCenter in New York City. Tickets are available here.
BY INDUSTRY
BEST IN AUTO
Winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
produced by Nissan and Zocalo Group
Silver Honor
Audi Canada ‘Tight Parking’
produced by Zulu Alpha Kilo, Audi Canada, Descendants, Crush, MediaCom, Performance Solutions
Distracted Driving Awareness
produced by American Honda Motor Co., Inc. and RPA Advertising
Fit Kit
produced by American Honda Motor Co., Inc. and RPA Advertising
Honorable Mention
BMW M5 Instagram
produced by KBS+ BMW North America
Do You Vespa?
produced by DigitasLBi
Ford “Haunted Carwash”
produced by Team Detroit
Ford of Canada - Brand Social Media 2014
produced by Ford of Canada, Sonic Boom, ICUC Moderation, Nexalogy Environics
GLA Packed
produced by Razorfish, North Sea Air, Tinker Street/Tinker Mobile
Nissan’s Project Titan
produced by TBWA\Chiat\Day, Nissan North America
Yo! Test Ride
produced by Razorfish, Ways & Means
BEST IN BUSINESS TO BUSINESS
Winner
This Is a Generic Brand Video
produced by Dissolve
Silver Honor
#72hrsofyes
produced by RAPP
BEST CONSUMER BRAND
Winner
#LikeAGirl
produced by Leo Burnett, Toronto, Chicago, London/Holler
Honorable Mention
#SURGEisback
produced by The Coca-Cola Company
BEST IN CONSUMER ELECTRONICS
Winner
Samsung Takes a Bite Out of the Competition
produced by Big Spaceship
Honorable Mention
JBL #CordFail
produced by HARMAN/JBL, Text100, Doner, KBS, Logan Paul
BEST IN EDUCATION
Winner
Mute the Mouth: An Above the Influence Game
produced by Atmosphere Proximity
BEST IN EVENTS
Winner
2014 MTV Video Music Awards
produced by MTV
BEST IN FASHION, BEAUTY AND LUXURY
Winner
All Things Hair - Big Hair Meets Big Data
produced by Weber Shandwick for Unilever
BEST IN FILM
Winner
Devil Baby Attack
produced by Thinkmodo
Honorable Mention
#ProjectMitty
produced by Ludomade
BEST IN FINANCIAL SERVICES
Winner
#TDThanksYou
produced by Diamond Integrated Marketing
Silver Honor
Bankrate #FutureSelfie Scholarship
produced by Bankrate
Honorable Mention
A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown
produced by Kabbage, Inc, breensmith, Tacklebox Films & Masch Dixon, Puddles the Clown
Hello play!
produced by We Are Social
#poemgrams with love, from PayPal
produced by PayPal and Edelman
#sadclown
produced by breensmith and Tacklebox Films
The Priceless Engine - JT Campaign
produced by MasterCard & Digital Arts Network & Carat
Visa - NFL Draft Stories: How You Should Judge Michael Sam
produced by MRY
BEST IN FOOD & BEVERAGE
Winner
Arby’s™ Pop Culture Hat Trick
produced by Agency: Edelman; Client: Arby’s Restaurant Group, Inc. (ARG)
BEST IN GAMES
Winner
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
produced by EA Sports / Grow / Heat / Google Creative Partnerships
Silver Honor
Assassin’s Creed Unity
produced by Good People
Honorable Mention
BEYOND SOCIAL - LEGO Batman 3: Beyond Gotham
produced by Warner Bros. Interactive Entertainment
Sunset Overdrive Explosion Week
produced by Microsoft, Ayzenberg, Discovery Digital Networks, twofifteenmccann
Words With Friends “May The Best Friend Win”
produced by Client: Zynga; Brand: Words With Friends; Agency: Ayzenberg
BEST IN GOVERNMENT AND POLITICS
Winners
NASA Social Media
produced by NASA
The Story of Jokowi’s Impromptu Walkabout Campaign
produced by BERAKAR KOMUNIKASI
Honorable Mention
I AM SOLO
produced by DARWIN and the U.S. Committee for Refugees and Immigrants
NATO on Facebook: Creating a global conversation
produced by NATO
Putting “Care” in Recruitment with Facebook
produced by City of Edmonton
BEST IN HEALTH & FITNESS
Winner
Google Glass Helped Kids in Hospital Visit Zoo
produced by Memorial Hermann Health System & The Houston Zoo
Silver Honor
Creating Membership Growth With Content Marketing
produced by American Massage Therapy Association (AMTA)
Excedrin Creates a New Category with Content
produced by Novartis Consumer Health, Inc. and Weber Shandwick
Honorable Mention
Hain Celestial’s Tyson’s Pro Tips®
produced by ICED Media®
MedPost Social Content
produced by Social Control
#myHealthie - A Healthy Selfie Social Engagement Contest
produced by Cigna, Global Social Media Center of Excellence
BEST IN HOME & DECOR
Winner
Ikea hej
produced by Agency: Razorfish Germany, Client: IKEA Deutschland, Partners: Bright Solutions GmbH, Floorplanner
BEST IN HOSPITALITY
Winner
Meet Me at Starbucks
produced by 72andSunny, m ss ng p eces, Co.MISSION, Ideas United
BEST IN MUSIC
Winner
Kings of Leon & NachoVision
produced by Phear Creative
Honorable Mention
15th Annual Latin GRAMMY Awards® - Social Media Celebration
produced by The Latin Recording Academy®
Spotify Year in Music
produced by Razorfish
the #mVroon5 hashtag project
produced by Maroon 5 / Rosewood Creative / Interscope Records
BEST IN NEWS
Winner
#Tiananmen89
produced by BBC World Service and BBC Chinese
BEST IN RETAIL & E-COMMERCE
Winner
Best Buy Hinting Season
produced by Best Buy, CP+B, PLUS Productions, Starcom USA
BEST IN SPORTS
Winner
adidas Brazuca
produced by We Are Social
Honorable Mention
#HELLWEEK Across America
produced by Catalyst
BEST IN TECHNOLOGY
Winner
Live From Space
produced by Mullen, National Geographic
Honorable Mention
ASUS “Transform Everyday”
produced by ASUS USA, CMD
HTC Creatography
produced by Swift + HTC
“Moto 360 Design Face-Off” Google+ Community Challenge
produced by Motorola Mobility, Razorfish & Digitas
Project Ava: Finding Avaya’s Silicon Valley Cool
produced by Avaya and FleishmanHillard
BEST IN TELEVISION
Winner
BoJack Horseman
produced by Netflix and Ignition
Honorable Mention
#DontKillSeanBean - Legends on TNT
produced by Turner Broadcasting, Inc.
MTV Match Machine
produced by Wenderfalck
The Voice
produced by NBC Entertainment, One Three Media, Warner Horizon Television & Talpa Content USA
BEST IN TOURISM
Winner
Travel Wisconsin’s #BragBadge Social Listening Campaign
produced by The Wisconsin Department of Tourism and Laughlin Constable
Silver Honor
Aspen, Colorado
produced by Aspen Chamber Resort Association
Lindblad Expeditions Photobomb Campaign
produced by 1000heads Inc
Pure Michigan Instagram Beach Challenge
produced by Pure Michigan, Michigan Department of Environmental Quality, Michigan Department of Natural Resources and Weber Shandwick
Honorable Mention
I Love NY Gift Guide
produced by GLOW
Instagram Influencer Trip to Philadelphia
produced by VISIT PHILADELPHIA
#TakingOverChooseChicago Instagram Ambassadors
produced by Choose Chicago
BEST IN TRAVEL
Winner
Happiest Travel Day
produced by Mullen
Honorable Mention
7 Wonders of Oregon
produced by Sparkloft Media for Travel Oregon
Flying It Forward
produced by Mullen
BEST IN WINE, BEER & SPIRITS
Winner
Friends Are Waiting
produced by Momentum Worldwide, Anheuser Busch
Silver Honor
Miller Lite Summer 2014
produced by DigitasLBi
Honorable Mention
Ballantine’s Campaign for a #WhiskyEmoji
produced by Ballantine’s (Pernod Ricard) Havas Work Club
Cuervo Shot Sized Content
produced by McCann New York
BY PLATFORM
BEST ON TWITTER
@NBAOfficial Instant Replay on Twitter
produced by NBA Social Media
BEST ON FACEBOOK
Winner
Un Illustre Inconnu steals the Facebook identities of 40 influencers
produced by Darewin for Pathe Films
Honorable Mention
MTV Match Machine
produced by Wenderfalck
NOS Energy Drink: GSP’s Resurrection
produced by Mistress Creative, Coca-Cola, NOS Energy Drink
BEST ON VINE
Winner
Lowe’s Vine TapThru
produced by BBDO New York
Silver Honor
Oreo’s Laboratorium Unleashes Halloween ‘Nomsters’
produced by Oreo, 360i, Weber Shandwick, Dream Machine, Lori Nix, Dan Castelli
Honorable Mention
BatDad Social Campaign
produced by Havas Worldwide Chicago
JBL #CordFail
produced by HARMAN/JBL, Text100, Doner, KBS, Logan Paul
Mashable Vine
produced by Mashable
M&M’S Color Commentary
produced by Weber Shandwick Chicago
Visa Olympics
produced by MRY
BEST ON INSTAGRAM
Winners
GoPro
produced by GoPro
Thrown Back Thursdays
produced by Expedia, 180LA
Gold Honor
Syfy, Ascension
produced by Syfy + GLOW
Airbnb
produced by Airbnb
Silver Honor
Mashable Instagram
produced by Mashable
@Xbox Makes Gaming Look Good
produced by Microsoft and Ayzenberg
Honorable Mention
Build a GLA on Instagram
produced by Razorfish
Google Glass
produced by Google
BEST ON SNAPCHAT
Winner
The Maze Runner: #SurviveTheNight
produced by VaynerMedia, FOX Home Entertainment
BEST ON PINTEREST
Winner
Pin, Plan, Escape with Jetsetter
produced by Jetsetter, A TripAdvisor Company
Gold Honor
L’Oreal’s Makeup.com
produced by L’Oreal / VaynerMedia
Honorable Mention
“Better Money Habits” by Bank of America
produced by Bank of America and Starcom MediaVest Group
Dreyer’s Ice Cream: Winning with Pinterest
produced by Nestlé Dreyer’s Ice Cream Company
Honey Bunches of Oats, Happy Mother’s Day - The Pinterest Way
produced by Manifest
International Delight “Delights” On Pinterest
produced by WhiteWave Foods Company
Kohl’s Destination Summer
produced by Resource/Ammirati
BEST ON TUMBLR
Winner
HBO’s “Beautiful Death” Countdown for ‘Game of Thrones’
produced by HBO & 360i
Honorable Mention
Huffington Post’s Tumblr
produced by Huffington Post
BEST ON YOUTUBE
Winner
GoPro: Best on YouTube
produced by GoPro Media
Silver Honor
#LikeAGirl
produced by Leo Burnett, Toronto, Chicago, London/Holler
Honorable Mention
All Things Hair
produced by Razorfish UK (agency of record) in partnership with Weber Shandwick, Lost Property, Google, Guts & Glory, PHD
Red Bull’s YouTube Presence
produced by Red Bull Media House
The Official Disney on Broadway YouTube Channel
produced by Disney Theatrical Group
BEST ON LINKEDIN
Winner
Wells Fargo
produced by Enterprise Social Media
BEST ON GOOGLE+
Winner
Closer
produced by Attica, Google, Jack Morton
BY CAMPAIGN
BEST TWITTER CAMPAIGN
Winner
The Bench
produced by Renegade & Leo Burnett Detroit
BEST FACEBOOK CAMPAIGN
Winner
Lidl Fan Cup / Play online. Shoot offline.
produced by MRM//McCANN
Honorable Mention
A.1. “New Friend Requests”
produced by CP+B LA, PLUS Productions
Mute the Mouth: An Above the Influence Game
produced by Atmosphere Proximity
Thanksblasting
produced by Mullen
Un Illustre Inconnu steals the Facebook identities of 40 influencers
produced by Darewin for Pathe Films
BEST MULTI-PLATFORM CAMPAIGN
Winner
Project Architeuthis
produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability
Silver Honor
HBO, Veep
produced by HBO + GLOW
Foot Locker Horse With Harden
produced by BBDO New York
Honorable Mention
AT&T - It Can Wait
produced by MRY
Dairy Queen Blizzard Battle
produced by Barkley
Jibo, The World’s First Family Robot
produced by RainFactory, Inc.
Jordan Brand // #RE2PECT
produced by Jordan Brand, Wieden+Kennedy, and Laundry Service
MTV EMA 2014
produced by Viacom International Media Networks
#O2Possessed
produced by VCCP Kin, VCCP, VCCP Digital for Telefónica UK Limited
Social coverage of 2014 Venezuelan Crisis
produced by CNN en Español/CNNEspañol.com
Tidy Cats Kitten Week
produced by Resource/Ammirati
Virgin America “Free Love Field” Advocacy Campaign
produced by Virgin America, H+K Dallas, 1Trick Pony, Mercury Public Affairs, Virgin Produced
Wall and Chain: A true story about belonging by Airbnb
produced by Airbnb
What is i3 Anyway?
produced by KBS + BMW North America
BEST TUMBLR CAMPAIGN
Winner
Starbucks Pumpkin Spice Latte Fall 2014
produced by Swift + Starbucks
BEST SOCIAL GOOD CAMPAIGN
Winner
Humane Society Silicon Valley presents Eddie the Terrible
produced by Humane Society Silicon Valley
Honorable Mention
American Red Cross & Bitly - Hope.ly
produced by BBDO New York
AT&T - It Can Wait
produced by MRY
FactnotFiction.com
produced by The Women’s Foundation of Mississippi and The Ramey Agency
Feeling Nuts
produced by Attention Seekers & Check One Two
Flying It Forward
produced by Mullen
Home’s Best Friend
produced by Coldwell Banker Real Estate, LLC, Siltanen & Partners, CooperKatz, Convidence
Nestlé Fitness Bra Cam
produced by McCann Paris
WTFP?! Where’s the Family Planning?!
produced by EngenderHealth
BEST AMBASSADOR & CELEBRITY CAMPAIGN
Winner
Sphero & Zach Braff / Wish I Was Here Holiday Engagement
produced by Sphero, Zach Braff, Wish I Was Here, Topspin Media
INNOVATIVE TECHNOLOGY
BEST INTEGRATION WITH LIVE TELEVISION
Winner
NFL Total Access Social Experience
produced by NFL Network/NFL Media Group
BEST MOBILE APP
Winners
Ken Burns, the Definitive American History App
produced by Big Spaceship
WE THE ECONOMY 20 Short Films You Can’t Afford to Miss
produced by Vulcan Productions and Cinelan
MOST CREATIVE USE OF TECHNOLOGY
Winner
Wake Up & Smell The Bacon
produced by Kraft Foods/ Oscar Mayer, 360i, Olson Engage, Starcom MediaVest Group, Dirty Robber
Silver Honor
Sharknado 2/Philips
produced by Syfy/Philips
Honorable Mention
American Red Cross & Bitly - Hope.ly
produced by BBDO New York
Live From Space
produced by Mullen, National Geographic
BEST USE OF GAMIFICATION
Winner
Project Architeuthis
produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability
BEST SOCIAL MEDIA TOOL
Winner
American Red Cross & Bitly - Hope.ly
produced by BBDO New York
CONTENT AND MEDIA
BEST CONTEST OR PROMOTION
Winners
Foot Locker Horse With Harden
produced by BBDO New York
#iamheretotakeyourjob Intern Draft
produced by Havas Worldwide Chicago
BEST DATA VISUALIZATION
Winner
Trulia’s 25 Most Appetizing Cities for Zombies
produced by Trulia, Olson Engage, and The Vyater Group
Silver Honor
Live From Space
produced by Mullen, National Geographic
Honorable Mention
American Idol Facebook Visualization
produced by Fremantle, Fox, Telescope and Facebook
National Honesty Index 2014
produced by Honest Tea, CARROT - a VICE Company, Ikon3, Creaxion & Lyons PR
Small Batch Beer Co. Website Redesign
produced by Mullen NC & Uncorked Studios
World Cup 2014 Twitter Visualization
produced by Telescope, ScopeBrasil and Twitter Brasil
BEST USE OF A HASHTAG
Winner
#PutACanOnIt
produced by Red Bull Media House
Silver Honor
#LikeAGirl
produced by Leo Burnett, Toronto, Chicago, London/Holler
Honorable Mention
#100happydays challenge
produced by Dmitry Golubnichy // 100happydays foundation
AT&T - It Can Wait
produced by MRY
#DontKillSeanBean - Legends on TNT
produced by Turner Broadcasting, Inc.
#PricelessSurprises
produced by MasterCard, R/GA, McCann XBC, Octagon, Team Digital, Carat
The Voice Instant Save
produced by NBC Entertainment, One Three Media, Warner Horizon Television & Talpa Content USA
Thrown Back Thursdays
produced by Expedia, 180LA
UN Women’s #HeForShe Solidarity Movement for Gender Equality
produced by Publicis, Ogilvy, Weber Shandwick, Hootsuite
BEST USE OF VIDEO
Winner
Proud to Play
produced by 72andSunny, Google, YouTube
BEST USE OF HUMOR
Winner
Devil Baby Attack
produced by Thinkmodo
Honorable Mention
Cheeteau by Chester
produced by Goodby Silverstein & Partners, Ketchum
Ford “Haunted Carwash”
produced by Team Detroit
PMK∙BNC: “Barely Legal Pawn”
produced by PMK∙BNC and Paulilu for Audi of America
BEST USE OF A MEME
Winner
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
produced by EA Sports / Grow / Heat / Google Creative Partnerships
Gold Honor
#BreakingBad on @tvrecord
produced by Portal R7 - Rede Record
First Ever Selfie with Jesus
produced by The Flash Pack
FamilyShare Network
produced by Deseret Digital Media
Memes That Help Winning A Presidential Election
produced by BERAKAR KOMUNIKASI
Honorable Mention
#30RockEmojiQuotes
produced by NBC Entertainment & MXM
“Hey Girl” is out - “Hey Lassie” is in! STARZ launches meme campaign for Outlander
produced by STARZ Entertainment & Edelman Digital
Hey, Girl—There’s Some Laundry In My Basket and I’m Happy To See You
produced by Sun Products Corporation and VaynerMedia
NBC’s #RejectedCandyHearts
produced by NBC Entertainment & MXM
BEST USE OF ANIMATED GIFS
Winner
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
produced by EA Sports / Grow / Heat / Google Creative Partnerships
Silver Honor
Starbucks Pumpkin Spice Latte Fall 2014
produced by Swift + Starbucks
The Perfect GIF from Hulu
produced by Hulu & Good People
Honorable Mention
Olo Bags
produced by Olo
STARZ’s live GIFing campaign for Outlander
produced by STARZ Entertainment & Edelman Digital
Wunderman’s 12 Days of Gifaways
produced by Wunderman Los Angeles
BEST PHOTOGRAPHY AND GRAPHICS
Winner
First Ever Selfie with Jesus
produced by The Flash Pack
Honorable Mention
Be Sure it’s Secure
produced by Havas Worldwide Chicago
Jordan Brand // XX9
produced by Laundry Service
NBA Social Graphics
produced by NBA
Shutterstock: Inspiring Creativity
produced by Shutterstock
BEST REAL-TIME RESPONSE
Winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
produced by Nissan and Zocalo Group
Gold Honor
Arby’s™ Pop Culture Hat Trick
produced by Edelman, Arby’s Restaurant Group, Inc. (ARG)
Samsung Takes a Bite Out of the Competition
produced by Big Spaceship
Silver Honor
Pharrell Wears Smokey Bear’s Hat to the Grammys
produced by Smokey Bear, HelpsGood, Animax, Ad Council, USDA Forest Service, National Association of State Foresters
Slim Jim #Bendgate: Safe in your pocket, safe in your mouth
produced by Company/Brand- ConAgra Foods, Slim Jim; Agency- Edelman
Honorable Mention
adidas #allin or nothing
produced by We Are Social
Aeromexico / #vivamexico
produced by Aeromexico, SCLBITS
E3 Social War Room for Ubisoft
produced by Good People and Ubisoft
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
produced by EA Sports / Grow / Heat / Google Creative Partnerships
Great American Cookies & the NCAA®’s “Impermissible Icing”
produced by MGH, Inc.
Lewis Hamilton’s #TeamLHmovie
produced by The Rumpus Room
Mars Chocolate North America Snickers - Suarez Tweet
produced by BBDO New York
NOS Energy Drink: GSP’s Resurrection
produced by Mistress Creative, Coca-Cola, NOS Energy Drink
To Read, Or Not To Read - It Doesn’t Matter, Sonic’s Here To Help You
produced by Sonic Drive-In, VaynerMedia
World Cup 2014 Twitter Visualization
produced by Telescope, ScopeBrasil and Twitter Brasil
BEST IRL ACTIVATION
Winner
#TDThanksYou
produced by Diamond Integrated Marketing
Honorable Mention
Ballantine’s Check In Machine
produced by Apartment5
truth hijacks the MTV VMAs
produced by 72andSunny, American Legacy Foundation
PRESTIGE AWARDS
BEST SMALL BUSINESS
Winner
Casper: Bedtime is Back
produced by Casper
BEST LARGE BUSINESS
Winner
FedEx Delivers More Than Packages
produced by FedEx Services
BEST SMALL AGENCY
Winner
#sadclown
produced by breensmith and Tacklebox Films
BEST MID-SIZE AGENCY
Winner
Big Spaceship
produced by Big Spaceship
BEST LARGE AGENCY
Winner
VaynerMedia
produced by VaynerMedia