love to celebrate our customers at ShipWorks and are happy to be a part of
their success.  We’ve been really impressed at the growth of Morphe
Brushes, and thought we’d take a few minutes to chat with General Manager Doug
Morales about his business.

Is Morphe Brushes all about?

Brushes is our nation’s first dedicated brick and mortar makeup brush boutique,
offering hundreds of brushes for beauty aficionados
at our Burbank, CA retail store.
We also pride ourselves on supplying the world with
our premium makeup brushes through our online store at www.morphebrushes.com. We’re
one of the fastest growing family-owned beauty brands around.

is the most challenging aspect of shipping?

makeup palettes are challenging because they are powder products that are more
delicate than other packaged goods, and we offer a flat rate shipping option.
Sending a product locally through one shipping method may not work if sent
worldwide. Luckily Shipworks learns from our previous orders so this makes
shipping decisions much easier for our team.

was your shipping process like before ShipWorks?

words: cut and paste! Before Shipworks, we spent a major part of our day
manually creating tracking numbers, cutting and pasting the tracking numbers,
and cutting and pasting confirmation email messages to customers. We would
manually change orders to “complete” which was extremely time consuming,
and just not practical. Mistakes happened, due to so many manual steps.

As orders
increased, getting them out was like a bottleneck (you can’t really cut and
paste faster). One of our managers reached out to one of our shipping partners
asking if they knew a better way to ship and they strongly suggested ShipWorks. At first,
it was a bit overwhelming to set up due to our own internal methods of shipping
various products plus nerves over whether our orders would ship out correctly.

did ShipWorks change that?

has eliminated the entire manual process with an automated process that has
made us dramatically more efficient. With a couple of clicks, tracking numbers
are generated, shipping labels are printed, confirmation emails are sent and
order statuses are updated. We have reduced mistakes caused by manually cutting
and pasting to minimal levels and the result is happy employees and even
happier customers. We can’t imagine doing it any other way now.

is the name of the game!  What else do you like about ShipWorks?

like asking what do you like most about life! Everything! The customization of
filters is truly amazing. We can customize our filters down to very specific
order types, like all orders that have a specific product. This makes it
possible for us to process thousands of orders in minutes and simply fulfill
the orders with the same products. We also love customizing the interface, our
emails, our invoices and setting up automatic actions like purging old data
when we are not in the office. But where Shipworks truly shines is the customer
service team. We have never encountered such a friendly group of people that
truly enjoy what they do. It’s very inspiring. Whoever is in charge of customer
service at Shipworks really needs to feel proud about what their team puts out
to the world.

Doug!  We are very proud of our entire team. One last question: What
advice would you give to a new e-commerce entrepreneur?

wait until your business is booming to integrate a shipping solution like
Shipworks. By the time you find yourself in need of it, you will have
compromised service and satisfaction and will likely already have frustrated
employees and customers. Being proactive and integrating Shipworks while
shipping is still manageable will allow you to expand quickly when your
business suddenly blows up!

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