We recently announced a new software-as-a-service offering, ReachEdge, a marketing system that helps local businesses acquire more customers from their online marketing. Today, many local businesses are using online marketing but don’t have systems in place to help turn all their leads into customers. In fact, most businesses are losing some of their valuable leads.
So, how does ReachEdge help? It combines a smart website with lead management software that work together and simplifies the process for businesses with its handy app and useful reminders, helping them turn more leads into customers. How, exactly? Let’s take a look at a day in the life of the ReachEdge system to see how local business owners can use it to get more customers. We’ll use the example of a cosmetic dentist using the ReachEdge system.
10:00 a.m.
SEO-Friendly Website Gets Discovered in Search
Sally wants to find a cosmetic dentist near her, but she’s not sure who to go to. She turns to a search engine – like Google, Bing, or Yahoo! – and searches for dental services she’s considering. Because ReachEdge includes a smart website that’s optimized for these terms, this site shows up in the search results. She clicks on the organic link and visits the site.
A ReachEdge smart website helps your business rank in the organic search results with search-optimized copy and basic on-site SEO, including keyword-rich product descriptions, meta descriptions, tags, and images, so a consumer like Sally can discover your business and visit your website.
10:15 a.m.
Interesting Website Engages Visitors & Keeps Them On Site
When Sally lands on the ReachEdge site, she is wowed by a clean, professionally-designed site with easy-to-find information like hours, service area, and business details. Plus, the simple navigation enables her to find descriptions of services, video testimonials, and photos of happy, smiling patients that entice her to call.
Each ReachEdge website is built with beautiful design, clear information, and important elements that impress and engage site visitors and keep them from leaving your site as soon as they visit it. Because what good is an SEO-friendly website if your visitors can’t find the information they need?
10:25 a.m.
Conversion-Optimized Website Captures New Contact
Now that Sally is impressed with what she sees on your website, she thinks that your business is a good fit for her. She sees a compelling call to action, “Call Now for a Free Consultation,” at the top of your website that encourages her to contact you. She makes the call and is greeted by a receptionist who answers her questions and schedules an appointment.
ReachEdge websites begin with a design that’s optimized for conversions, featuring an easy-to-see phone number and email address right next to a prominent call to action. This makes it easy for prospects to know exactly what you want them to do so they are more likely to follow through with making a call, sending an email. or completing a Web form. It's important here to make a great first impression with every prospect that contacts your business. ReachEdge also captures the details of every contact automatically and stores them in your contact list so you can follow up later.
10:30 a.m.
Mobile Alert Notifies You of a New Contact
As soon as Sally’s call is completed, you receive an alert via your smartphone notifying you that Sally is a new contact. No matter where you are, you can review her contact details, listen to the call recording, and classify Sally as a sales lead.
With ReachEdge, lead management begins by alerting you to every new contact so you don’t miss an opportunity. And since ReachEdge records the entire conversation, you can easily review the call and classify the caller as an active or long-term lead for your business. ReachEdge automatically adds the lead information to your contact list so you can follow up with them later.
11:00 a.m.
Automated Email Impresses New Contact
Since the receptionist asked Sally for her email address, you now have a way to send her a follow-up email. Soon after calling your business, Sally receives an automated response email that thanks her for her call and for scheduling an appointment with your practice. She is impressed by the quick response, which reassures her that she chose the right cosmetic dentist.
Adding an email address to the ReachEdge system enables the system to send automated follow-up emails that you can customize for your audience. Using an automated response email like a “thank you” or appointment reminder helps you stay in touch with new leads without ever lifting a finger, helping you create a great experience for your prospects that will help turn them into loyal customers.
1:00 p.m.
Notification Reminds You to Call New Leads
It's important to stay in touch with new leads in addition to Sally. Every day, you receive a notification that reminds you to call your hot leads. With the touch of a button, you call two top leads to let them know about a new Invisalign promotion you are running. One of your leads wants to take advantage of the promotion so he books an appointment while he is on the phone with you.
Following up with new leads is a key component of lead management. ReachEdge sends daily notifications that remind you to contact them so you can offer them additional information about products and services, new promotions, or answer any questions so they are more likely to do business with you.
3:00 p.m.
Lead Nurturing Automatically Sends Emails to Leads
Leads listed in your system as “long-term leads”, meaning they are interested in your services but not ready to buy, receive an email from your business that features photos of happy patients along with a quote about what they love about your practice. One lead who has been passively considering teeth whitening for several months connects with the email and calls your business to schedule an appointment.
In addition to your hot leads, ReachEdge keeps a pulse on leads who have contacted you or even scheduled a consultation, but have not yet committed to making a purchase. Because you’ve set up a series of marketing emails and timelines in the system, ReachEdge sends them to your leads automatically. Follow up emails that contain content like videos, client testimonials, and before and after pictures keeps your business top of mind with your long-term leads so your business top of mind when they are ready to make a purchase.
5:00 p.m.
Mobile Report Shows You the Marketing Source of Your Leads
You haven’t made it back to your office, but you still check the ReachEdge mobile app to see an overview of your recent contacts and leads. You see that organic search is bringing you the most new leads, but your social media sites haven’t given you any new leads at all. You remembered that you are optimizing your website around your new Invisalign promotion. Since it doesn’t cost you anything to post a Facebook update, you decide to also share the promotion on your Facebook page to help drive more traffic from that site.
Since ReachEdge captured the lead source of all your leads and customers, it’s able to provide details about how people are discovering your business. This snapshot shows you how effective each of your sources is at bringing new customers to your business. With this information at your fingertips, you can make decisions about where and how to spend your marketing budget, so you get more from the marketing tactics that are the most effective.
With a smart website, lead management software, and an easy-to-use mobile app, ReachEdge works every day to help local businesses like yours acquire more leads and customers. Learn more about ReachEdge to see how it can help your business.
Related Posts
Announcing ReachEdge to Help Local Businesses Get More Customers
5 Tips to Improve Lead Management [Infogrpaphic]
10 Essentials Every Small Business Website Needs
About the Author
Tamara Weintraub helps equip small business owners with information about local online advertising, social media, and content marketing as a writer for the ReachLocal blog.
More from ReachLocal Blog: Online Marketing to Reach Local Customers: ReachEdge, lead management, online marketing, ReachEdge system, smart website, marketing system, local business marketing
Leave a comment »