Blog.prototypr.io

Brands are very important because they are visual representations of a company’s core values. And no other platform can best showcase that than a company’s website. Therefore, it is very important that your site aligns with the overall identity of your...

If you picked up your copy of the Fall 2016 issue of HOW magazine, you saw what the HOW team means when we say that we’re committing to spotlighting our Awards winners in bigger and more meaningful ways. From the Promotion & Marketing Design Awards...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

Any discussion of Bethany Mota, 18, social media goddess and ascendant fashion icon, needs to begin with her metrics. Mota’s most popular YouTube channel has more than 4.8 million subscribers, more than Lady Gaga’s. As of this writing, upwards...

A huge thanks to Guido vanden Elshout for this enlightening interview with our publisher, Josiah Mackenzie. I’ve worked closely with Josiah for over a year, and – as our regular readers know – he isn’t one to grandstand, preferring...