Mumbai’s popular vada pav, Delhi’s famous Chole Bhature, Chennai’s much sought after Idli Sambhar and many other lip-smacking snacks in India are going to have some serious competition very soon. US-based hamburger chain, Wendy’s, is all ready to enter the Indian quick service restaurant market. That’s right, The Wendy’s Company (TWC)- the world’s third largest hamburger chain will compete with McDonald’s and KFC in India.
The burger hamburger chain has a strong presence in 29 countries globally and operating over 6,500 franchise and company outlets in the United States. TWC has signed an agreement with Sierra Nevada Restaurants (SNRPL) for a successful debut in India. As per the agreement, SNRPL has to develop and manage the operations of the restaurants all across India. However, the entire details associated with the agreement has not been disclosed. This restricts to predict the exact time frame for the operation of Wendy’s outlets in India.
Wendy’s debut is expected to be smooth with its association of SNRPL. This is on the basis of Rollatainers owning 50 per cent stake in SNRPL and the remaining by International Market Management (IMM). Rollatainers is one of the prominent names in India’s leading consumer packaging, restaurant and food services companies. It has been operating over three decades in the consumer packaging and more specifically as a supplier to the Fast Moving Consumer Goods (FMCG) sector. It has an impressive client list which includes Amul, Britannia, Conagra Foods, Ferrero India, Lotte, Nestle, Pepsico and among others.
In July, 2014, through its subsidiary Carnation, Rollatainers entered into a joint venture with IMM for setting up Jamie’s Italian restaurant franchise in India. Further, on 11 August, 2014, Carnation successfully acquired India’s second largest coffee chain the Barista Coffee Company from Lavazza.
With the Rollatainers experience of business associated with international brands, Wendy’s will be eying a positive outcome. The agreement with SNRPL can lay the right platform for smooth operations of outlets. There is a greater prospect of being one of the leading names in Indian quick service restaurant market.
Over the last few years, top quick service restaurant brands such as Pizza Hut, KFC, Subway and more have established its presence. Recently, Burger King announced its intention of opening outlets in India over the next few months. It plans to have outlets in cities such as Chennai, Bangalore, Pune, Mumbai, Delhi and more. Also, the California based burger chain Carl’s Jr decided to explore Indian market, It signed a development agreement with Cybiz BrightStar Restaurants Private, owned by CybizCorp on 10 September, 2014. The initial agreement states to open around 100 Carl’s Jr. premium burger restaurants. By 2015, it is anticipated to open its first store. CKE Restaurants Holdings, Inc., parent company of Carl’s Jr eyes more than 1,000 restaurants in India.
According to the report by retail consultancy firm Technopak, the Indian food service market will rise to Rs 5.52 lakh crore by 2020. In this growth, the major contributor will be chained restaurant segment with the growth rate of 15 per cent.
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