Did you know that only 28 percent of small business owners say they completely understand the concept of cloud computing? This means more than 70 percent of owners aren’t aware of the ways cloud software can grow their businesses. That’s a pretty staggering figure, and we aim to change it. “How?”, you might ask?
Through education and events like the one that went down yesterday in Charlotte. Formstack’s Closer to the Cloud campaign provides small business owners with a comprehensive source for cloud computing information and tools. Using media such as social networking, conferences and the Closer to the Cloud digital platform, the campaign connects small business owners with other leaders in their communities and nationwide.
This particular event was held at an awesome, local co-working space, Industry Charlotte, which was initially funded by a Kickstarter campaign. BoostSuite‘s own Daniel Smith made the 2 1/2 hour trek from Durham to Charlotte yesterday morning to join up with other cloud computing businesses Formstack, Lemonade International, Advance2000, and Umba Box.
RT @lemonadeintl: Grateful to be a part of @closertocloud in #Charlotte @UmbaBox @MMstartup @Advance2000 @boostsuite! pic.twitter.com/767T1nIEJb — Formstack (@Formstack) August 21, 2013
Targeted toward small business owners, the event featured information sessions and workshops to inform about the benefits of cloud software. An extension of Closer to the Cloud’s online efforts, the Charlotte conference provided free education and references to small business owners looking to implement cloud computing software within their companies. Additionally, the conference allowed local companies to network and connect with potential customers or vendors.
Here’s yesterday’s agenda:
A presentation on the basic definitions of cloud computing, led by Formstack’s VP of biz dev, Chris Lucas.
A panel with four local cloud advocates prepared to answer general questions about the Cloud, as well as audience questions in-person and via Twitter.
A workshop led by Daniel, with questions to prompt reflection on the presence of cloud computing in each attendee’s company.
If you’re a small business owner looking for a cost-effective, cloud-based web marketing tool, look no further than BoostSuite. Sign-up today for your free 14 day trial and see how easy it is to optimize your website and get more traffic and customers.
Do you have any other cloud-based tools you would recommend to small business owners? Leave them in the comments!
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