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  There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that...

Please welcome, Felicia Brenoe, author of My Cozy Village and The Quiltmaker's Butterfly Forest, to the blog today! Read on for an in-depth, insightful interview with this amazing artist. Where do you find your quilting or sewing inspiration? All over...

Leading creative, retail and shopper marketing agency Savvy, has announced the findings of its largest ever shopper insight project. The report examining online grocery shopper trends not only questioned 1,000+ online shoppers about their purchasing...

In the final instalment of this four part series, we will discuss how retailers can develop a discount strategy for every customer that increases sales during the holiday season and encourages customers to stay for the long haul. Every marketer knows...

Post by David Nichols, Managing Partner and Head of Invention News this week suggests that Facebook wants to prove that advertising on its site actually does what all marketing is supposed to do: SMS = sell more stuff. Facebook is linking data on its...