With Super Bowl XLIX less than a week away, media coverage is heating up. This time trend graph shows an average coverage volume of 5,700 articles per day over the past month. Then on January 22, we see the number of articles jump up to 15,146.Click to Enlarge
Meanwhile, the Seattle Seahawks and the New England Patriots are picking up media coverage and not all of it has been good. As you’d expect, the Patriot’s now infamous Deflategate from their game versus the Indianapolis Colts has been in the press. Below is a share of voice chart, showing about 112,000 Super Bowl news articles compared to mostly even coverage of the two teams playing, and nearly 1% of the total coverage devoted to Deflategate.Click to Enlarge
Super Bowl coverage is not just limited to the US either. Below we see that even an African country like Namibia has published several dozen articles about the big game.Click to Enlarge
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