TUI Group is the world’s number one tourism business. Its integrated offerings provide 20 million customers with an unmatched holiday experience in 180 destinations worldwide.
The company’s business goals are to achieve profitable growth, obtain new customers, and make TUI the number one travel brand, which can only happen if it provides excellent service quality. However, the company was formed through merger and acquisition, and each organization came with a complete set of different applications. These had to be consolidated, and using point-to-point interfaces would create too much complexity.
“TUI wants to serve its customers in a very individual and unique way and provide very personalized offers based on where they are in their journey,” explains Heinz Kreuzer, CIO of TUI Central Region and CEO of TUI InfoTec. “We have to be quite fast to react to customer needs, and this does not allow long development processes. We have to analyze information in real time, and as soon as we have the result, take the right action. Our internal users need to control processes and customize the system without deep IT involvement.”
Learn how TUI, a TIBCO Trailblazer award winner, solved its integration challenges and uses TIBCO technology to interconnect systems and augment intelligence. Among the benefits: monitoring competitive prices and adjusting theirs to say competitive.
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