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It’s been more than a century since merchant and advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t which half,” and when it comes to digital marketing attribution, the situation...

86% of your site visitors don’t look at ads. The problem, of course, is that people don’t feel they’re relevant. Untargeted and generic. Certainly not helpful. Even Facebook ads can be guilty, with one study showing that a series of Facebook ads delivered...

Wondering what will drive digital sales in the coming year?  Ready to make decisions about what to spend 2017 marketing dollars on for the best return on investment? I’ve outlined my 10 predictions for 2017 digital marketing trends and the reasons I...

Programmatic advertising is a “catch-all” term for the process of automating the buying and selling of desktop display, video, Facebook exchange ads (FBX) and mobile ads using real-time bidding. Programmatic advertising is quicker, more efficient – and...

Companies Will Link Airline Revenue Management with eCommerce Marketing PhoCusWright Conference IATA World Passenger Symposium SEATTLE - Revenue Management Systems (RMS) and Sociomantic Labs announce a strategic partnership that...