It’s that time of the year again.
As you read these words, so many bags are being packed around the world as people prepare to travel to places they’ve always wanted to visit, just like every summer.
But vacations aren’t the only exciting things going on this summer; when it comes to the world of ecommerce, some of the best international events of the year have taken place recently—or will soon.
This story will take you on a (ecommerce) world tour: a look at some of the leading special events across several continents that the Lengow team has attended and will be attending in the coming months.
Given the truly multicultural team (19 nationalities and counting), it’s only right that Lengow members have left their desks in Paris recently to travel the globe.
São Paulo, Brazil
As mentioned on a recent Lengow Blog feature story on Brazilian and Latin American ecommerce trends (available at bit.ly/BrazilEcommerce), Lengow Brazil Business Developer Jordana Peixoto Felisberto recently traveled from Paris back to her native country. Felisberto and Lengow Portugal and Brazil Country Manager Catia De Oliveira were some of the Portuguese-speaking Lengow team members who were exhibiting at the annual eShow São Paulo conference on June 22 and 23.
The São Paulo trip allowed Peixoto achieved what many of her compatriots have during their classic football matches: a hat trick.
Indeed, in Brazil she was able to reach three of her big goals:
1) see her family
2) learn about the latest digital marketing trends in Brazil
3) show online merchants in her country how to boost their sales just like thousands of merchants around the world who use Lengow to manage their product catalogs already are doing.
Lengow booth, crowded as usual:) via @lengow @Lengow_Brasil @eshowbr pic.twitter.com/d4fz545kio
— fred @Lengow (@monsieurfred) June 23, 2015
Brazilian #ecommerce merchants are reaching their goals http://t.co/QVtMI5Nsol(Via @Lengow_UK+@Lengow_Brasil) #Brasil pic.twitter.com/8LKnjXjE3H
— Lengow UK (@Lengow_UK) July 3, 2015
De Oliveira, who gave a presentation filled with useful ecommerce insights at eShow São Paulo last month, also said she enjoyed the conference and called it one of the best she attended.
It’s safe to say São Paulo is a place to visit for those in the ecommerce industry who are planning their travel itineraries for 2016 and want to learn about the largest ecommerce market in Latin America.
Those who want to learn more about Brazilian ecommerce should follow @Lengow_Brasil on Twitter and get in touch: feel free send a tweet with your question to @Lengow_Brasil or contact De Oliveira via the Lengow Brazil website (www.lengow.br.com/solicite-uma-demonstracao-gratuita).
Lengow's Brazilian #Ecommerce Outlook (by @MarieCrolard) with @forrester data http://t.co/M5cAgvLw4Z
More Brasil info:http://t.co/AiLPpIGkcv
— Lengow UK (@Lengow_UK) July 20, 2015
Lisboa, Portugal
Known as Lisbon in English, this city has been a popular destination for both Europeans and people from other regions for a long time. But it is also a place to be if you want to learn about online retail in the lusophone (Portuguese-speaking) world and Portugal in particular.
From September 22-23, 2015, Lengow will exhibit at eShow Lisboa and the the aformetioned Oliveira will be enjoying the chance to visit her family’s country at the same time.
Online merchants who couldn’t attend Oliveira’s presentation at eShow in Brazil can make up for the missed opportunity and benefit from her deep knowledge regarding the the Portuguese ecommerce market when she gives a presentation at eShow Lisboa on September 22.
In the meantime, if they can send their questions to @Lengow_PT or visit the Lengow Portugal website and contact De Oliveira.
Marseille, France
Known as Mr. Marketplace to some, because of his deep expertise in regards to ecommerce marketplaces, Lengow France Business Developer Alexis Jolivet recently left the French capital to explore the latest online retail trends down South in sunny Marseille.
Spending a few days exhibiting at the annual Shake Your eCommerce conference in Marseille, Jolivet was able to take in the amazing scenery (see Alexis’ photo of the picture-perfect Marseille landscape below) and give out plenty of advice on marketplaces to the many visitors to Lengow’s booth at Shake Your Ecommerce.
Missed @Lengow_Brasil at @eshowBR? Meet @AlexisJolivet at #shake15! More #events on #LengowHub:http://t.co/1sa8AXdAM2 pic.twitter.com/EaOVClQwZx
— Lengow UK (@Lengow_UK) June 29, 2015
Photo by @AlexisJolivet @ #shake15.
Discover how*Your*e-store can shine like the Marseille sun:http://t.co/kArbBm7KV1 pic.twitter.com/oa8JhEAhpn
— Lengow UK (@Lengow_UK) June 29, 2015
He even took a minute to do an interview, which can be viewed at bit.ly/MrMarketplace or just below.
In consideration of those who don’t understand the French in the video above, Jolivet also took time to do another interview in English and share with Lengow Blog readers some insights on why marketplaces are absolutely essential in countries like France.
Why does working with a proven expert in the marketplaces area of ecommerce in France like Jolivet make sense for any ecommerce merchant who wants to reach many more online shoppers in France?
Because you’ll need marketplaces sooner or later if you set up (e)shop in France.
Jolivet offered these tips on how to thrive on marketplaces and also provided an update regarding the growth occurring in France.
“Since the final years of the last decade, marketplaces have played an essential role in the ecommerce community; most of the top 10 online retailers in France have used them to increase their sales.
Something interesting happening now is the emergence of niche sites in France like Monechelle.com and Comptoirsanté.com; they specialize on verticals that reach a segmented and qualified audience of online shoppers,” said Jolivet.
“The bottom line is that if you want to succeed in the world of marketplaces, make sure to do a good job in these areas: Price, Product, Service.”
Lengow CEO Mickael Froger also highlighted the important role of marketplaces this summer at special events in Europe (such as during his keynote at Lengow Ecommerce Day on June 2 (as seen in the photo just below).
Want to enter the French #ecommerce market? Tip:Top 5 sites are #marketplaces.Meet some at #LengowDay.-@mickaelfroger pic.twitter.com/jFZEqZYu7O
— Lengow UK (@Lengow_UK) June 2, 2015
Lengow Day was another hot summer event which attracted world travelers from China, Russia, the United Kingdom and Germany to France’s capital to learn about the future of ecommerce (what the Lengow team recently coined “automated ecommerce”).
Any questions about marketplaces in Europe, including questions in English, can be sent via Twitter to Jolivet (find him at @AlexisJolivet), whose expertise of marketplaces in France and Europe gained after many years of experience makes it clear why he’s known as Mr. Marketplace.
Barcelona, Spain
Marseille and São Paulo weren’t the the only cities with amazing ocean views that Lengow’s team enjoyed this summer.
Barcelona was a must-visit: the Global Ecommerce Summit that took place there from June 8 to 9 featured the release of a brand new study on marketplaces trends that was sponsored by Lengow and other digital leaders like Adobe.
The press section of the website of the Ecommerce Foundation, which published the report, shows that the study is appreciated by international journalists who specialize in online retail as well. Plenty of articles about the report, in various languages, have been published in less than two months.
The Global Marketplaces Report is available for download for free at bit.ly/GlobalMarketplacesReport.
Fully packed room at #GES15 for the presentation of @Ecommerce_GES on the rise of the global marketplaces. pic.twitter.com/5FAAvF3LI6
— Lengow UK (@Lengow_UK) June 10, 2015
#Lengow is proud to sponsor @EcomFound Global #Marketplaces report unveiled at @Ecommerce_GES #ges15
Download:http://t.co/IdSGhO8uw1 #etail
— Lengow UK (@Lengow_UK) June 10, 2015
GES15 just started in Barcelona. Talking about #ecommerce , #crossborder , #marketplace. Meet Lengow team there pic.twitter.com/qB5QRYnz51
— Nenad Cetkovic (@nenadcetkovic) June 9, 2015
Great tips @ #GES15,@maxinebedat! More from @Zady's @sorayadarabi @ @leweb on @Lengow_UK Blog:http://t.co/U2zJKdUcSQ https://t.co/v0oIeYR9jM
— Lengow UK (@Lengow_UK) June 9, 2015
Berlin, Germany
Lengow’s German natives Imke Müller-Wallraf (who provided the photos and tweets below at @Lengow_DACH) and Stefan Bernauer were happy to travel back to their country last month. They were even gladder when they left with the Best in eCommerce award after an on-stage presentation by Bernauer (who is Lengow DACH’s Country Manager) and plenty of discussions with online merchants who visited Lengow’s booth at the Best in eCommerce conference in Berlin from June 16 to 17.
@StefanBernauer @Lengow_DACH fun #tools15 pic.twitter.com/4uu83oxmDY
— Lengow D-A-CH (@Lengow_DACH) June 16, 2015
Ein super Erfolg! @Lengow_DACH wurde mit einem Preis bei @bestinecommerce ausgezeichnet!!! #ecommerce #tools15 pic.twitter.com/4zA3FNy6Dq
— Lengow D-A-CH (@Lengow_DACH) June 17, 2015
@Lengow_DACH live auf der #tools15 #ecommerce
Danke an @cp_ecommerce pic.twitter.com/4NuJi5yI8b
— Lengow D-A-CH (@Lengow_DACH) June 16, 2015
New York City, USA
New York City is a favorite city to visit for Americans and people from all over the world, so it was a must for the summer travel itinerary of Lengow COO Nenad Cetkovic. He was only continuing what has become a summer tradition for the Lengow team: taking a bite out of the Big Apple and sharing exclusive ecommerce insights on stage as a speaker at the French Touch Conference.
Video of Cetkovic’s advice on international ecommerce (including how to improve the visual presentation of your products in order to sell in China) shared on the French Touch stage are available on YouTube or in the video included in Cetkovic’s tweet below.
.@gaelduval talked #etail+@FrenchTouch_US at #LengowDay.
Now,@nenadcetkovic's speaking(11:15 tomorrow)at #lftconf2015 pic.twitter.com/KlzK5ypNhY
— Lengow UK (@Lengow_UK) June 23, 2015
If you missed the roundtable of #Lengow and #Hipay in N.Y "Tech platforms for e merchants" #ecommerce https://t.co/oO3HqTkRMJ #lftconf2015
— Nenad Cetkovic (@nenadcetkovic) July 7, 2015
#lftconf2015 two global French e-commerce players #lengow and #hipay on stage. pic.twitter.com/PWD1pyoYY4
— Julie Pajot (@juliepaj) June 24, 2015
This was the second summer in a row where the Lengow team shared resourceful information about global ecommerce markets on stage at the French Touch Conference: Co-Founder Jérémie Peiro was one of several Lengow speakers at the inaugural French Touch Conference last June.
#TBT Lengow @Jeremiepeiro @ @LaFrenchTech.@FrenchTouchConf '15 is 24-25/6 & #LengowDay(http://t.co/BOzI81gxwZ)is 2/6! pic.twitter.com/dxhmq8w8QF
— Lengow UK (@Lengow_UK) April 9, 2015
Araxos, Greece
Most people planning trips to Greece usually visit another city that starts with the letter A.
But Cetkovic and Lengow France Country Manager Adeline Duracell, whose previous international travels were mentioned in this article, recommend visiting Araxos (and scooping up a bottle of organic olive oil).
They were just two ecommerce leaders amongst many (17,000 business meetings happened in two hours during one of the networking sessions at this event) who attended the Big Boss Summer Edition event from June 12 to 14, which Lengow also sponsored.
#Lengow pour la première fois sponsor des #bigboss #ecommerce. On y sera avec @adelineduracell #onsevoitlàbas ? pic.twitter.com/NpdZlVAlMh
— Nenad Cetkovic (@nenadcetkovic) June 10, 2015
Here are some highly recommended cities and events to consider in September and October when you fall back from your summer travel schedule.
Paris, France
Paris is often in the Top 5 when it comes to the number of visitors that cities around the world receive every year.
Even a traveler has to appreciate the comfort of home, and the Lengow world travelers are no exception. With that said, it’s safe to say that the Lengow team is looking forward to another Salon Ecommerce in Paris from September 21-23, after making an interesting presentation on Google Shopping that was highly appreciated by online merchants who attended the annual event in September 2014.
Meet @adelineduracell at #ECP15(http://t.co/hasUyRQQsy)#ParisRetailWeek Sep.21!
Retail trends:http://t.co/OhHa0S72o0
https://t.co/iQxcDfHYuq
— Lengow UK (@Lengow_UK) July 21, 2015
Google Shopping enters the @e_commerceparis 2014 spotlight http://t.co/wSgV7ENcVy (Article by @Lengow_UK) #ECP2014 pic.twitter.com/4YQMviZCmO
— Lengow UK (@Lengow_UK) September 25, 2014
You can use #GoogleShopping Campaigns via @Lengow. Find out how here: http://t.co/v5RWruG4pN –@MickaelFroger #ECP2014 pic.twitter.com/AC7zcCF00A
— Lengow UK (@Lengow_UK) September 24, 2014
London, United Kingdom
London was the most-visited city in the word in 2014; it received approximately 18.7 million visitors according to the MasterCard Global Destination Cities Index.
In 2015 it is expected to receive 18.82 million visitors according to the latest data from MasterCard’s research released last month.
Even after the summer is over, London will still receive many travelers from the ecommerce world on October 14 during the Internet Retailing Conference.
Lengow will be there just as it was present at the last major event organized in the UK earlier this year by Internet Retailing: the one-of-a-kind Internet Retailing Expo 2015.
#FF @etail for key #etail data.We enjoyed @etailexpo(info:http://t.co/fonjlJ8w2G).Next @etail event:#IRC15 in London. pic.twitter.com/6ZtEpDO9uo
— Lengow UK (@Lengow_UK) April 10, 2015
3 @etail @etailexpo #IRX15 takeaways from @Lengow_UK's team http://t.co/ZKzZG3wN92(Story featuring @k_kamalchh)#etail pic.twitter.com/hgSDk1Z8vJ
— Lengow UK (@Lengow_UK) April 9, 2015
Bonus: Global Ecommerce Infographic
Whether you are mapping out your global plans now or haven’t started yet, this recent infographic featured on the Lengow Blog can help you understand the bigger picture of selling internationally.
The infographic is available at bit.ly/GlobalEcommerceInfographic
Research: Global #ecommerce stats via #infographic(http://t.co/vgkBIIlmTS) & @EcomFound report http://t.co/nKoIZCXIae pic.twitter.com/9IsKzbtqJt
— Lengow UK (@Lengow_UK) June 15, 2015