So you're curious about what people are saying about your organization in the media. But it's not just about you and your brand; you're also interested to see how your competitors stack up. Who's making the biggest splash and gaining popularity? Who's hot, and who's not?
With a media intelligence tool like iQ media, you no longer have to wonder or guess. iQ has an ad hoc research tool that will give you those competitive insights within seconds. You can see how much coverage you're getting on all platforms compared to anyone (or anything) you can dream up.
Three publications have used iQ's data to perform competitive analysis on topics like the most popular British Royal Family member, preferred political candidate and the most trendy pop culture figure: The Wall Street Journal, Reuters and The Huffington Post.
1. The Wall Street Journal - The Royal Family
The Wall Street Journal is a business centered newspaper that reports on events in the US and around the world.
So when word got out that Prince William and Duchess Kate Middleton were making moves to visit New York City and Washington, D.C., WSJ wanted to use iQ's intelligence to dig up the media numbers on who was getting the most attention leading up to the visit.
The final ruling was that, though there was hype around the Prince and Duchess on their way to the US, Queen Elizabeth dominated the other four royalty:
Queen Elizabeth: 639,133 mentions
Princess Kate Middleton: 435,811 mentions
Prince William: 355,591 mentions
Prince Harry: 336,142 mentions
Prince Charles: 279,134 mentions
2. Reuters - Democratic vs. Republican Candidates
Reuters is a global publication agency that speaks to matters of financial, accounting, science, media, tech and politics.
This past August, Reuters was curious to see which Republican or Democratic candidate was a popular media conversation piece as coverage around the election gained momentum. To their surprise, it wasn't Donald Trump.
Using ad hoc search keywords, a competitive analysis was conducted on coverage received between January 1, 2015 through July 31, 2015. For the Republican party, Jeb Bush came out on top with 185,293 mentions and Trump at his heels at 172,373 mentions.
But the true victor was Hillary Clinton with a total of 279,747 hits.
The following trailed behind:
Rand Paul: 96,716 mentions
Chris Christie: 89,202 mentions
Ted Cruz: 85,182 mentions
Scott Walker: 79,698 mentions
Marco Rubio: 78,319 mentions
Lindsey Graham: 50,826 mentions
Mike Huckabee: 47,947 mentions
Bobby: Jindal: 46,729 mentions
Rick Perry: 44,781 mentions
Ben Carson: 26,476 mentions
3. The Huffington Post - Pop Culture Divas
The Huffington Post offers international news coverage along with US politics, entertainment, style, technology and includes a blog posting for readers and unpaid contributors to share their ideas.
After Caitlyn Jenner revealed her face and name to the world on the cover of Vanity Fair, The Huffington Post came to iQ media to see if she really did "break the internet".
Only after 24 hours after Caitlyn's debut, she had been mentioned 30,849 times and received the following coverage on the major TV networks:
CBS Evening News: 133 hits
ABC World News: 108 hits
NBC Nightly News: 108 hits
To put her overnight stardom into perspective, Hillary Clinton was mentioned just over 27,000 times when she announced she would run for president.
Even Caitlyn's step-daughter, Kim Kardashian, couldn't come close when she hit the cover of Paper magazine featuring photos from her risqué photo shoot, which garnered her just 5,534 mentions.
Think of an ad hoc research tool as a Google-like search agent. Simply enter your keywords and watch results appear instantly. You'll be given an overlay of mentions and the sources to those mentions in near real-time to make quick work of in-depth competitive analysis.
Competitive analysis research is crucial for marketers to track competitor brand initiatives. Download our media intelligence guide to learn more!