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Marketing operations has become the epicenter of marketing activity. Businesses look to their ops team to align people, processes and technology in ways that create maximum business value. These leaders wear many hats, move at the speed of light, and...

Are you changing the game in marketing operations (or do you know someone who is)? Marketing operations practitioners are tasked with bringing people, processes and technology together to maximize business value. It’s a challenging role and many have...

We’re about 95% complete with the agenda for the next MarTech, taking place in San Francisco this spring, March 31 – April 1. But I’m so excited about how this is shaping up, that I can’t wait any longer to give you a first look at the program. First...

We’re 4 weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, we are offering our low pre-conference rate...

As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward tighter integration of their CRM and marketing automation systems to achieve greater visibility into the customer journey, improve...