Hard Rock Cafe Launches Targeted Video System
Showcasing New Releases From Established and Emerging Artists
Orlando, Fla., August 8, 2013 – Hard Rock International has recruited Republic Records recording artist, Mayer Hawthorne, as the brand’s first ever featured video Artist of the Month. The announcement marks the debut of the brand’s Artist of the Month program, providing artists with a new medium to share their latest video releases. Throughout the month of August, the video for Mayer Hawthorne’s most recent single, “Her Favorite Song,” will be highlighted on Hard Rock’s in-cafe video system.
"As a kid I used to go to Hard Rock Cafe and marvel at all the instruments and stage outfits,” said Mayer Hawthorne. “I'm honored and humbled to be the first ever Artist of the Month. I've always been about moving the music forward and I love being the first to do something new."
As a featured video, the hit song will receive play more than 1,000 times a day on more than 20,000 screens in Hard Rock’s 138 cafe locations around the world. In addition, Hard Rock will also include Mayer Hawthorne’s complete video collection in its regular video rotation moving forward.
“We’re ecstatic to launch Hard Rock’s Artist of the Month program with critically-acclaimed, soul singer Mayer Hawthorne – a longtime friend of the Hard Rock family,” said John Galloway, Vice President and Chief Marketing Officer, Hard Rock International. “Hard Rock’s Artist of the Month program gives artists, like Mayer, a platform to showcase their talent and introduce themselves to Hard Rock guests in 54 countries around the globe.”
Since its release on July 16th, Mayer Hawthorne’s highly anticipated third LP, Where Does This Door Go, featuring “Her Favorite Song,” has received great recognition from the music world and includes a host of top-flight production work from talent such as Pharrell Williams, Greg Wells, Jack Splash and Oak (of Oak & Pop). To help kick off the Artist of the Month program, Mayer Hawthorne will meet with fans at Hard Rock Cafe Hollywood, FL, prior to his performance at Hard Rock Live Hollywood on Tuesday, August 13, 2013.
Committed to supporting music and musicians around the globe, Hard Rock International hosted more than 20,000 live music events worldwide in 2012. The brand continues its dedication to support artists through the Artist of the Month program and each month will hand select one talented artist to be showcased on the brand’s video system.
For more information on this month’s Artist of the Month, Mayer Hawthorne, please visit www.mayerhawthorne.com. For more information on Hard Rock please visit, www.hardrock.com.
About Mayer Hawthorne
Hawthorne grew up just outside of Detroit in Ann Arbor, Michigan, and remembers, as a child, driving through the Motor City with his father and tuning the car radio in to the region’s rich musical tapestry. The singer, producer, and multi-instrumentalist counts Smokey Robinson and famed songwriting trio Holland, Dozier, Holland among his influences, but also draws inspiration from Michael McDonald, Juan Atkins and J Dilla. Hawthorne has produced and played instruments for much of his life, but never intended to become a singer. What he became, however, was a new school soul sensation, touring globally and earning accolades from The New York Times, Rolling Stone, Playboy, and Entertainment Weekly.
About Hard Rock International
With a total of 174 venues in 54 countries, including 138 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San José, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com, www.hardrockhotels.com, and www.facebook.com/hardrock.