The University of North Carolina and the Localization Institute
has launched one the world's first Certificate & Certification in Global Digital
Marketing & Localization.
This online certificate/certification combines studies in
worldwide digital marketing strategies with the art and science of
content localization.
Global Digital Marketing and Localization Certification
The program is the brainchild of Dr. Nitish Singh, Assoc.
Professor Int. Business at The Boeing Institute of International
Business, St. Louis University and Ulrich O.
Henes, President of The Localization Institute.
Students can earn the world's first certificate and
certification which combines digital media marketing with
localization. Estimated time for completion for the online
self-paced courses is 3-6 months with almost 40 hours of online
training alone.
Globalization Partners International is a proud sponsor of the
program and looks forward to helping students, professionals and
GPI's own staff successfully complete the program!
The program offers classes covering a wide range of
digital marketing and localization topics including:
Global Digital Media Environment : Exploring Cultural, Legal
and Logistical Issues
Global Digital Internationalization: Challenges and Approaches
to Succeed
Global Digital Expansion: Practical Tips on Market Entry
Global Digital Marketing Segmentation: Tools and
Techniques
Global CRM Strategies: Marketing Automation and
Implementation
Global Digital Media Trends: Open Innovation, Social Computing
& Others.
Effectively Using Global Social Media: Tips and Techniques
Global Social Media Usage & Localization - Insights from
Around the World
Global Social Media Usage Models-1: Creating Dialogue and
Facilitating Transactions
Global Social Media Usage Models-2: Managing Customer mood and
reviews online
Content Marketing Ideas-1: Storytelling & Blog
Management
Content Marketing Approaches-2: Content Marketing via Facebook,
LinkedIn, Pinterest etc.
Global Search Engine Optimization-1: Leveraging Keywords
Global Search Engine Optimization -2: Linking, Mobile and
Social Media Integration
Enhancing Searchability of International Sites for Global
Search Engines
Enhancing Searchability of International Site via Global
Navigation techniques
Paid Search Marketing & Measurement - Key Strategies &
Concepts
Standardizing or Localizing Digital Media - Strategic
Insights
Culture & Global Digital Marketing: Avoiding Blunders
related to Symbols, Colors & Values
Culturally customizing Digital Media Content - A Practical
Cultural Customization Tool-kit
Dilemmas & Strategies for Localizing Digital Media -
Finding the Right Strategies
Writing Content for Global Digital Media - Strategies for
Effective Global content Writing
Localization Concepts & Foundations: Learn what it entails
and how to localize
Internationalization (118n) Concepts and Foundations: Cost
Saving Strategies
Terminology Management & Translation Memory for Global
Content Management
Localization Workflow Management: Practical Insights for
Efficiency Gains
Localization Projects and Automation Management: Tools and
Techniques
To learn more and enroll, please visit Certificate & Certification in Global Digital
Marketing & Localization.
Further Resources on International Search Engine Marketing
(SEM) including Search Engine Optimization (SEO), Search Engine
Advertising (SEA) and Social Media Localization
Global Digital Marketing for multilingual websites or for
content destined for specific locales (country + language +
geography) is more than just translating keywords. Today companies
should work with a combination of owned, earned and bought digital
media in order to drive traffic to their localized or translated
websites.
Localization of any media requires in-country native speaking
professionals to copy write and localize content in order to engage
potential customers. Whether you work with a traditional digital
marketing agency, or you are one, GPI's global digital marketing
team can serve as an extension of your in-house digital marketing
department to help you deliver your message around the world.
For more information on specific topics related to global
digital marketing, you may wish to review some of our previous
blogs:
Best Practices for
International PPC Campaigns
Global SEO Top
Factors
Top
Tips for Successful Multilingual SEO
Why are Multilingual
Keywords important for your international websites?
Please feel free to contact GPI at info@globalizationpartners.com
with any questions about our language and technology services. Also
let us know if you have any interesting blog topics you would like
us to cover in our future blogs. You may request a
complimentary Translation
Quote for your projects as well.