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Andrew J. Hoffman, University of Michigan We are a divided nation; that is an understatement. What’s more, we increasingly hear we are living in our own “bubble” or echo chamber that differing views cannot penetrate. To correct the problem, many are...

It’s Marketing Monday and for most professional photographers the slow season is winding down. Just like the old “got milk” commercial, how’s your involvement in social media or, better put, are you using it wisely? This is a pretty cut and dry post...

  There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that...

Social media road map By Margie Jordan By now you’ve heard stories about the positive impact social media marketing is having on the sales of many businesses. In fact, many marketers have acknowledged that social media is now a crucial piece...

Searching for the ultimate social media cheat sheet? I’ve been looking forever, and can’t find one that’s completely correct. So I made my own! Simple – but accurate! Outdated infographics  are still widely posted and shared, despite their misinformation...