2016-03-02
We recently ran a webinar with renowned event planner Liz King, 25 Unique Ways to Engage Your Attendees with Technology, in which she made a point that really resonated with us. When she asked the pertinent question, “what is event tech?,” she stressed the point that event technologies encompass all technologies. While some of these may be apparent to seasoned event pros – think event registration websites, mobile event apps, check-in apps, experiential technologies like RFID and NFC, and beyond – this also includes technologies that you’d find in any digital marketer’s toolkit, like task management platforms, analytics tools, CRMs and many others.