Using the right analytics tools in your social media marketing strategies can make all the difference. They help you understand the impact of your marketing strategies on social media by providing you with clear insights. Using these tools, you can find out what type of content is getting you more engagement, what time is best for posting content and what people are saying about your brand on social media. Here’s our list of some of the best social media analytics tools out there. Do let us know of your favorite tool in the comments section below.
TalkWalker
Talkwalker is an enterprise social listening platform that crawls over 500 million websites from 150 million sources. The tool can monitor and analyze mentions of a brand, company, keyword/s, key staff members, social channels across social networks, news websites, blog, forums and more. Talkwalker has an easy to use platform that is incredibly powerful and can also be easily integrated with other platforms so you can track correlations between social data and other kinds of data, such as sales data.
Crimson Hexagon
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 600 billion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data.
Followerwonk
This fantastic Twitter analytics tool is a favorite among many. It provides detailed information about followers along with their activity. You can even access statistics such as the number of followers that are online or your standard posting schedule etc. It also categorizes your followers based on authority, total tweets, activity, and number of followers.
SumAll
SumAll is a multitasking tool. You can connect multiple social media accounts such as Facebook, Twitter, or LinkedIn together and SumAll will mail you reports every week. These reports contain data and insights on the latest changes, broken down on a daily and weekly basis. Plus, you also get a web dashboard from where you can access the report.
Simply Measured
Simply Measured takes complex social media data and converts them into visuals that are extremely simple to understand. This unique feature is available as soon as the tool is set up. You can also export the data into Excel or PowerPoint. Dashboards are easy to create and easy to access. You can use the tool to automate processes, mail alerts, and schedule reports.
Twitter Analytics
Twitter comes with its own analytics tool and it is simply called Twitter Analytics. This tool provides a monthly overview of the user’s tweet performance across all areas of engagement including re-tweets, clicks, favorites, mentions etc. You also get to view specific tweet impressions and export reports as well. A detailed breakdown on all tweet engagements can also be obtained.
Facebook Insights
This analytic tool is exclusively meant for Facebook page administrators. The tool provides detailed statistics on fans, posts, and reach. An ‘Insights’ tab allows you to create a ‘Pages to Watch’ list to help you track the performance of other pages.
Google Social Analytics
Added as the new Social Reports feature to Google Analytics, this tool helps you observe your conversion rates. You can also use Google Social Analytics to monitor the behavior of users from other social media sites. The tool comes with an ‘Activity Stream’ that allows you to get a real-time view of how you are being talked about on various social media platforms.
Pinterest Analytics
This tool is a boon for Pinterest users. Why? Well, for starters, you can access it straight from your Pinterest profile. Then, you get a dashboard that lets you view insights related to your marketing efforts on Pinterest. You can view the developments that have happened in areas such as followers, impressions, audience, and engagement. You also get detailed and specific reports on each of these areas and on the performance of your boards and posts.
SocialBro
SocialBro provides you with insights on your marketing campaigns, as well as your Twitter account. For instance, the real-time analytics feature lets you access information on users who are active and have tweeted within the last ten minutes. This helps you determine precise times when people are actually active. Then, you get various account insights such as number of followers, number of users who have not followed you back, follower time-zones and more.
Quintly
Quintly comes with a free plan that provides you with analytics access for 3 Facebook pages, where you can get statistics on various engagement metrics such as comments, shares, or likes. You can also get detailed statistics on the growth of followers. Some of its other features include comparison graphs for multiple pages.
Cyfe
Cyfe is an all-in-one business dashboard app that helps you easily monitor and analyze all of your vital business data in one place. You can connect your website, blog, email, social media accounts, and much more to your Cyfe dashboards. Cyfe helps save a ton of time by bringing all the business performance data under one roof without having to log into multiple services everyday.
Keyhole
This website offers a simple but effective service of allowing you to track the usage of URLs, keywords or Twitter hashtags. The service is uncomplicated, straightforward and effective. Once the results are generated, you can view the number of posts according to a timeline, the amount of usage on top sites, share retweets and the most influential posts.
ViralWoot
Viralwoot is a tool which specifically caters to Pinterest users, allowing them to schedule and promote their repins and pins. It also allows users to set up notifications for pins, track relevant metrics of Pinterest, analyze quality, understand the best time of the day for posting, generate SEO analysis for Pinterest and many other useful functions.
Social Bakers
The SocialBakers analytics tool gives users insights based on the data gathered by monitoring the social media profiles on the most popular social media websites like Twitter, Facebook, YouTube, LinkedIn, Instagram, Google+ and VK. It allows users to measure the growth of their fan base, examine rates of interaction and engagement, improve social media presence, compare performance with competitors and generate reports.
Mention
This analytics portal will show you detailed statistics for all of your alerts, including the ability to compare two or more against each other. For each keyword or phrase that you are monitoring on social media, you will be able to see sentiment analysis, geolocation, the different sources mentions are coming from, the most influential websites and Twitter users talking about your term, and more. The tool also allows you to export your statistics into a ready-to-present PDF.
Wolfram Alpha (Facebook Analytics)
Wolfram Alpha is designed to directly provide answers to queries instead of suggesting a list of websites where you may find them. The personal Analytics tool that this company provides for Facebook accounts gives you the power to understand how your connections relate to each other, the approximate geographical distribution of your friend list and other useful functions like finding which words are most used by you.
Bitly – Audience
Bitly Brand Tools allow you to better understand your audience on social platforms like Facebook, Twitter and Google+. You are able to track useful metrics like the number of users, number of clicks, number of clicks per user, and the number of visitors through different devices like desktops, mobiles and tablets. Using this data you can find out the impact of your social media marketing strategy.
Social Mention
Social Mention can be used to search the usage of certain words in blogs, articles, updates and other such user generated content across more than a hundred social media sites including Twitter, Facebook, YouTube, Google+ and many more. Using this tool you can track the conversations that people are having about a particular subject in real-time.
Twitter Counter
Twitter Counter provides analytics specifically for Twitter. It can be used to find patterns and trends in your followers and the users you follow. You also get a better understanding of the performance of your Twitter account by making use of the metrics that this tool provides, which include seeing the number of visitors and tracking the number of followers.
Hashtagify
Hashtagify is very useful when deciding which hashtag to use while posting a Tweet. It shows the most popular hastags and how influential they have been since the past week or month. You can get statistics on particular hashtags using the tool’s search function and compare statistics of each hashtag to better see the correlation between different subjects.
Twitalyzer
Twitalyzer provides a comprehensive variety of metrics which would prove to be invaluable to your social media marketing strategy – especially if you are using Twitter as your primary communication platform. By using this tool, it becomes possible to better understand which marketing effort is generating the most response in real time.
Sysomos
The Sysomos tool behaves like a search engine for social media. It provides the ability to track the usage of certain topics on various social media platforms across the world. The statistics it offers, are based on past history and real-time, allowing you to see the popularity and impact of the conversations which are related to your field of interest.
Trackur
Trackur allows people to track updates, posts, articles and conversations that people are having about their organizations or brands. The tool can scan a wide variety of media including images and videos to check the usage of keywords so that professionals will be able to monitor the reputation of their brand in real-time.
Brandwatch Analytics
Brandwatch is a social monitoring platform specialising in deep social listening and analytics. Currently, the crawlers draw data from approximately 80 million individual sources across the internet on a daily basis. This includes all the major open social networks including Twitter, Facebook, Google+, as well all other major social sites like Pinterest, Instagram, Flickr, YouTube, Tumblr and the vast majority of news and review sites, blogs and forums that exist on the internet.
Tweriod
Tweriod is a simple but effective tool for Twitter users which helps them decide the best time to post their Tweets. It analyzes the posting times of your tweets as well as the tweets of your followers to provide the ideal time to publish tweets. You get reports according to the days of the week and time of the day, and its efficacy improves as the number of followers you gather increases.
Shoutlet
Shoutlet lets you view the performance of many different social media platforms on a single dashboard and helps gain useful insights from statistical data which is gathered from social media sites like Twitter, Facebook, Google+, Foursquare, YouTube and LinkedIn. You can even build your social media strategy and track its progression using the Social Switchboard function of this tool.
IBM Social Media Analytics
This powerful social media analytics tool provided by IBM helps you understand the opinions and attitudes that people have towards your brand by analyzing the trends in social media. With this tool, it becomes possible to create a customized social media strategy by predicting the needs of your customers and identifying the primary influencers within your network.
Twilert
Twilert is a service which sends you an email every time someone mentions any of your interests on the Twitter platform. You can customize the keywords that you use and the frequency of the emails to either gain updates hourly, daily, weekly or in real time.
SocialEars
SocialEars helps you better understand who the most influential people in your list of followers are and what they are talking about. It also provides other effective functions which help you optimize your content, analyze trends, measure the success of your social media efforts and compare the statistics with your competitors.
Hashtracking
Hashtracking is extremely useful for hashtag campaigns which form a major part of marketing strategies on Twitter. You can gain insights about the trends and popularity of hashtags on Twitter and Instagram from past usage and in real time. You can even analyze influencers, contributors and images on Instagram which would be presented in the form of infographics and charts.
True Social Metrics
TrueSocialMetrics is a social media analytics tool inspired by expertise of Avinash Kaushik and designed to help marketing specialists improve their social media presence and it’s impact on business. It helps you save time on reporting by analyzing all top social networks like Twitter, Facebook, Google+, LinkedIn and more in one dashboard. The tool’s comprehensive content analytics and competitive analysis provide insights for improving your ROI.
Social Crawlytics
This handy tool allows you to analyze the performance of your website or blogging site. You need a Twitter handle to use this tool, and it provides a wide variety of services which includes showing the number of shares, pins or retweets that the website has seen, the most popular posts on the website and which platforms are most popular for sharing content on your website.
TweetReach
TweetReach by UnionMetrics provides comprehensive Twitter analytics on reach, exposure, performance and engagement. TweetReach Pro Trackers continuously analyze all Tweets about any keyword, topic, hashtag, URL or Twitter account in real-time, providing details on how large and how active the conversation is as well as the size and engagement of the audience. All of the results are displayed in eye-catching charts and digestible reports.
Radian6
This useful tool from ExactTarget helps you not only monitor the online chatter about your brand, but it also gives you the ability to respond to comments, complaints and questions in real time. Radian6 monitors traffic from more than 650 million sources from popular social media sites like YouTube, Facebook, Twitter and it even keeps track of mentions on news, forums and blogs to give you an accurate idea of the conversations people are having.
Rival IQ
Rival IQ measures the effectiveness of your marketing campaign on multiple social networks. It provides data which you can use to decide keywords and website content, and it also compares your statistics with the competitors and markets that you are interested in. The metrics provided are proactive and easy to understand, which helps you quickly take decisions in the right direction.
Shareholic Analytics
This tool is a free service which offers analytics of an audience that is more than 450 million people strong. It enables you to understand the kind of content that your audience is most receptive towards, suggests ways of improving the performance of your website in terms of page views, repeat visits and time spent on pages.
Engagor
The Engagor tools allows you to efficiently use your social media team to interact with a large number of customers across many different social media websites and helps you gain insights into the online activities and behavior of your customers. You can monitor and track conversations regarding your brand on forums, blogs, news sites and other social media and respond to them in real-time.
Digimind Social
Digimind Social is an award-winning social listening tool that enables brands around the world to instantly understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies. Digimind Social incorporates data from both social platforms and search engines giving brands a more complete picture of their digital footprints.
Brand24
Brand24 is a cost effective and powerful social media analytics tool. It is highly effective in its monitoring efforts and keeps you on the right track. The tool comes with a web-based dashboard that hosts insights in real-time and provides detailed statistics regarding your content, as well as your audience. From robust customer engagement to assistance with sales leads, Brand24 is truly a social media marketer’s delight.
Tailwind
This analytics tool for Pinterest is great for tracking your growth in areas such as re-pins, followers, and likes. You can also use it to search for conversations that are relevant to your market and connect with influencers. Tailwind helps you figure out your fan engagement levels in comparison to your competitor’s. A ‘heatmaps’ feature lets you monitor the viral capabilities of a post and provides insights on the right time to pin or the best day to pin, depending on audience engagement.
Piqora
Piqora is social media analytics tool, specifically developed for Pinterest. It offers features such as promotion tools and pin scheduling. The analytics feature helps you determine when to pin the right content or what images are popular among boards. The tool also helps you identify influencers, trends, brand advocates, competitors etc.
Blitz Metrics
This tool helps you monitor content on all major social media platforms such aas Facebook, Twitter, YouTube, Tumblr, Instagram etc. You can create benchmarks against competitors and identify the most engaged audiences. The tool also tracks the performance levels of your content, with the objective of improving engagement and reach.
Synthesio
Synthesio is an analytics tool that provides users with access to both mainstream and social media data on a large scale basis. It comes with a content aggregation system that is designed to manage massive amounts of data by collecting, indexing, and storing it. This data is further used for analytics.
Iconosquare
Developed as a dedicated analytics tool for Instagram, Iconosquare allows users to access insights on likes, comment, followers, posts etc. Data breakdown is available on a monthly or weekly basis. A summary of the core statistics is also mailed to you once you click the option on the dashboard.
MutualMind
A relatively new arrival on the scene, MutualMind is a social media analytics tool that helps users make sense of sentiments, track conversations, note key influencers etc. The tool provides insights on aspects such as what marketing strategy to employ and how to enhance positioning etc.
DataSift
This open source tool comes with a ton of features in its basket. A graphical tool called Query Builder helps users to edit or create filters. An Arrow dashboard serves as a visualization tool, helping users visualize data obtained from the data stream.
NetVibes
NetVibes helps social media marketers do a lot of stuff. For starters, they can track competitors, clients, customers etc. Users can even access data relating to their reputation on various social media outlets. Analysis of real-time results is another great feature with this tool. Users also get a dashboard for media monitoring.
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