Today we have the pleasure of interviewing Ogo Ogbata, founder of Creativity and Sense and a true expert in her field. Ogo's no stranger to attention. Her name's been featured in such places as The Independent, Business Times, and the BBC. Today she's sitting down with us to give an idea of how she started, what makes her business so successful, and what advantages independent sales agents bring to the table.
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1. Where did the inspiration for Creativity And Sense come from?
I was always known as “the creative one” growing up. I’d busy myself with writing, arts and crafts, or just solving problems whenever my head wasn’t buried in a book. But well-meaning people warned me how many creative folk wound up as starving artists. So I learned to combine my creativity with business sense. And it really worked.
2. Tell us a about your expertise in the content marketing arena.
Countless experts and leaders just don’t have enough time in their days. These people, whether they be coaches, consultants, HR personnel, or public-facing directors, want to skyrocket their visibility, impact, and profits. What we do is help them turn a single conversation into a year's worth of authority-positioning content for their websites, blogs, and more.
I started out several years ago, setting up a training and consulting business and looking for cost-effective ways to attract clients. Nothing else was working at the time, so I did what came naturally: I began to write. I published engaging and authoritative content on a regular basis. In just a matter of weeks, I had people reaching out from different countries, and business soon followed. There’s just something about intelligently-written content that can help you stand out as a true expert and leader in your field.
Soon I was developing blueprints on how to use content to attract bookings, high-end clients, media interest, speaking opportunities, and more. And even though I was getting exciting results, several of my training and consulting clients struggled to create consistent content. One prospect told me, "I’m an expert at what I do. I just wish I could get it all out of my head without having to write!"
That’s when the penny dropped for me and Speak To Blog! was born.
3. What kinds of results are possible with Speak To Blog! and your other content marketing services?
The number one reason business owners use Speak To Blog! is because it saves them time. And time is our most valuable commodity, because you can’t get it back. Our ideal clients don’t want to outsource to ghost writers or freelancers because they understand that something is lost when others write content on their behalf. We all like to get a good deal, but cheapest isn’t always best.
But that’s not all we offer. For instance, there’s client attraction. Business owners willing to learn a few simple principles have the potential to create content that’s much more personal and effective than the average article. We offer two options: learn how to do it yourself or let us do the hard work for you. The choice is up to you.
Here are just a few of the results I achieved using our strategies:
Established my vision and voice as a business owner and leader.
Carved out a viable niche and built a brand without breaking the bank.
Inspired a BBC producer to request an interview, leading to features in a global radio documentary and national exposure.
Attracted private clients who happily paid between $997 to $5,000 for beginning services, and often more on the backend.
Attracted inquiries and requests for public speaking.
Added hundreds of email subscribers by the month.
Inspired trust and rapport with clients, joint venture partners, and collaborators.
Saved countless money and time on complex marketing methods and launches.
4. Can you tell us about some of your past work? What's your greatest success story to date?
It's hard to pick a favourite, as I’ve been blessed with so many enjoyable experiences.
A lot of business owners don’t realize they need a strong message before they can create meaningful content. I had a US-based client who worked for years as a teacher, college professor, and teacher-trainer. She hoped to develop a proprietary system based on neuroscience to help experts create profitable and compelling courses. Where she struggled was with marketplace positioning and a captivating, brand-aligned names for the product and podcast she’d planned to launch. She discovered that being an expert in her field was one thing, but selling ideas was another.
Working with her for less than a week, I positioned her service as an innovative solution and, in her own words, "pulled the perfect product names seemingly out of the air”. After that, she could launch her service with a newfound level of confidence and enthusiasm.
Another UK-based client of mine ran a charity that was dear to his heart, but he couldn’t figure out how to attract enough volunteers and donations. After six weeks of private consultation, he’d developed a stronger message, a blueprint, and a huge surge in his confidence. In no time he was attracting countless donations and passionate volunteers!
5. What made you consider working with independent sales agents?
Business is a lot like football; you can't play the game alone. I’m constantly looking to create win-win propositions with the right people. Working with independent sales agents is a great way to build new distribution networks, increase sales, and save time. I’ve worked incredibly hard setting groundwork over several years, and believe my business has all the infrastructure hardworking sales agents need to succeed.
6. Describe your typical sales cycle and process.
Speak To Blog! and our other personal consulting services are mostly done through consultative selling. We then hold phone conversations to ensure that our prospects are sufficiently qualified.
We have been known to convert up to 50% of telephone leads.
7. What sets your service apart from the competition?
We are the only company that helps experts and leaders turn a single conversation into a year’s worth of authority-positioning content for websites, blogs, and more! Our best-selling service helps businesses save time and energy whilst attracting the clients and opportunities they need to achieve their goals. Whether you want more appointments for your calendar, more attendees for your webinar, or more prospects for your database, there’s a way for us to help.
8. What are some ways sales agents can identify ideal clients?
We typically look for clientele who have been in the business for at least two years, have expertise in their niche, are already earning income from their businesses, and are prepared for more visibility, impact, and profit. In the beginning we tried helping everybody who came to us, but quickly realized that it wasn’t the best approach. An ideal client must have proven expertise, because he'll need to create content that demonstrates how deeply they understand and can work with a client’s problems.
9. Can you give more examples of how business experts and leaders can use your services?
Writing for a leading industry publication can be a great opportunity to grow your business. But many businesses already have too much on their plate. Oftentimes, this means only publishing one or two columns before letting the opportunity go to waste. That’s where we come in. Through us, businesses can schedule content in advance and never stress over missing deadlines.
In a nutshell, tangible results rely on three things:
The quality of the content
The structure of the content
What gets done with the content once it’s published
We’re experts at achieving all three.
10. What are your plans for the future of Creativity and Sense Training and Consulting?
We continue improving our products and services based on buyer feedback. Our small but powerful team contributes to the business from all around the world. Freedom is incredibly important to me both personally and from a company standpoint.
11. Have you received any recognition for your work?
I’ve had my content and profile featured in publications such as The Independent Blog, Training Journal, Better Business Focus, and Talent Engagement Review. I was a featured expert on various BBC World Service programs and spoke at Bush House alongside other analysts and leaders. Recently I was invited to deliver a creative thinking seminar for the members of the Chamber of Commerce. But I’m at my happiest when I’m serving ideal clients and seeing their dreams come true!
12. What gives sales agents an edge selling your bespoke products and services?
We offer a unique and personal service to businesses increasingly more hungry for visibility, impact, and profit. As the content market grows, it becomes harder and harder to stand out. These days, people only want fresh, unique, and useful material. Content is king, but only when it’s made with authority.
Sales agents who join us tend to net a respectable income within just a few short sales cycle. Our ideal candidates possess can-do attitudes, a passion for everything they do, and the ability to sell consistently. They also know how to represent a business in a professional and profitable way.
In a nutshell, we are a small but growing business committed to our clients and sales agents. We communicate directly with our sales agents, provide necessary support, and give them the freedom to do what they do best. We appreciate the immense value sales agents bring to the table and look forward to making more connections through Commission Crowd.
Independent sales reps interested in working with Creativity And Sense can learn more about this sales opportunity and apply to be a partner at: Creativity And Sense Independent Sales Opportunity