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Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. In fact, more than...

BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Late last week at CES in Las Vegas, AOL unveiled two new ad formats in hopes of driving brands awareness...

CYNOPSISDIGITAL 02.23.17 Good morning. It’s Thursday February 23, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Content Marketing: Content Marketing is a marketing approach that focuses on creating and distributing...

You’ve probably heard of programmatic advertising. As with all new and fast-growing advertising technologies, there’s often confusion as to what exactly it involves. This is a beginner’s guide to programmatic ads, designed to give you all the basic knowledge...

In this week’s Week in Review: New Video Frontiers Presentations are now live on the NVF16 website, IBM brings Watson to cloud video and YouTube focusses on premium content for advertisers. To receive a weekly summary of industry news and other VAN interviews...