Review by Ashley Sime (Graphic Designer): Design is everywhere, from your iPhone to your toothpaste tube and that chocolate wrapper shoved in the compartment of your car door. It’s every sign you pass on the train, the logo on your favourite jumper and behind the news anchor on television. We’ve become so accustomed to graphic design that we barely even notice it anymore – it has become a means to an end, a way of communicating and an art form which goes undetected. A great quote from graphic designer Joe Sporano for Oxide Design Co. reiterates this: “Good design is obvious. Great design is transparent.” I, however argue that exceptional design can be memorable, even unforgettable and A Smile in the Mind definitely supports my theory. Now and then we see an ad, some mail or a bus shelter poster that makes us laugh, or stop and say, ‘that’s clever’, prompting us to even mention it to someone in a passing conversation. A Smile in the Mind showcases just that: over 40 years of witty thinking in graphic design from logos to architecture and beyond. Witty graphic design does more than just capture attention; it prolongs the encounter with the audience by...
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