If you're responsible for event organizing or marketing, you are probably over-stressed, contanstly busy and lacking the resources you need to learn and grow as a professional.
We know this, and have a sultion for you - this guide to awesome event planning resources.We’ve compiled a list of some of the most important event planning resources that organizers can refer to for all their planning needs. From blogs on ways to increase ticket sales, to 40-page eBooks on ways to maximize event sponsorship, you’ll find something useful within this directory of event planning resources.
Table Of Contents
1. The Ultimate Design Handbook: The conference planner’s guide to creating an impeccably designed event, from design principles and spatial design to digital and sustainable design.
2. The Smart Event Marketing Playbook: Everything the modern event planner should know about marketing a conference or professional event.
3. Tips To Be A Better Event Planning Consultant: Check out these 10 tips to better serve your clients..
4. The 2016 Event Professionals of Tomorrow Study: The latest event planning trends organizers must know to take their events to the next level.
5. Event Metrics Data-Driven Organizers Need To Know: Learn how to identify and analyze the data you need to understand your event.
6. The Event Sponsorship Guide: Learn how to find, pitch and keep amazing conference and event sponsors.
7. Increase Event Ticket Sales With 10 Creative Marketing Tips: 10 marketing tactics to maximize ticket sales at your next event.
8. Instagram For Events: Check out some of the ways you can promote your event and engage millennials into your event through social media.
9. How To Set Event Planning Goals: Learn about ways organizers can to set planning goals to achieve event success.
10. How To Develop An Effective Content Strategy: Find strategies to provide value for your event community through the development of an effective content strategy.
11. Six Last Minute Event Promotion Strategies: Six ways to promote your event effectively when you’re on a tight deadline.
12. Email Marketing Guide: Insights into email marketing best practices, statistics on email marketing, and its relevance to the events industry.
13. Ultimate Guide To Networking Platform Adoption: Familiarize yourself with excellent tips to promote your networking platform and make sure that attendees use your event app.
14. Five 2016 Trends Event Planners Should Know Before Booking A Keynote Speaker: Key trends organizers should be paying attention to this year to book the right speaker.
15. 5 Event Website Design Principles You Must Know: A discussion of the 5 proven principles of event website design.
16. The Quick Event Software Buyer's Guide: key things event planners need to know before selecting event planning software.
17. Eventovation - An Online Community For Event Planners: discover an online community specifically for people involved in event planning.
18. The Event Venue eBook: learn keys to finding inspirational venues that don't break the bank.
19. The SEO Guide For Event Planners: a comprehensive guide to creating an event website potential attendees will discover on major search engines.
20. Generate Event Buzz With An Awesome Email Siganture: create a stunning email signature that will also help you to promote your events.
1. The Ultimate Design Handbook: The design of an event is more than just decorations at the event venue. Event design encompasses a wide range of important facets of your event: the design of your website or app, the sustainable design of your event, the way you organize the space, and even the way you design the swag material at your event.
It also requires a close attention to the principles of design, like balance and color, as these characteristics directly influence the ways that potential attendees interact with your event brand.
Event design is a direct reflection on your planning preparation. Since design is a part of all facets of the event, from the website to the event space itself, it can often be difficult to manage. In this Handbook, you’ll find a detailed consideration of all these necessary design practices and trends, as well as how to incorporate them into your event.
2. The Smart Event Marketing Playbook: Your event marketing campaign can often make or break the success of your event. With the growing importance of technology and social media within the events industry, event marketing has recently surged to the forefront of the priority list for many planners. Without a well-thought out marketing campaign, you won’t be able to attract a significant amount of attendees to your event, and you will not be able to create a brand that resonates with attendees.
This playbook covers a comprehensive range of marketing best practices for event organizers, while incorporating the newest trends in the industry. Content includes insights into the best ways to utilize social media for your event, as well as how to go about paid advertising to drive traffic to your event website. From discussing ways to create personas for more targeted marketing to helping you launch a successful content marketing campaign, you'll be exposed to a wide range of marketing best practices tailored to events.
The Smart Event Marketing Playbook is for event planners at any level who are interested in taking their event marketing campaign to up a notch. With its detailed consideration of current event marketing trends, you can be confident that armed with this playbook, you’ll be able to build a really robust event marketing strategy and campaign that works.
3. Tips To Be A Better Event Planning Consultant: This blog post responds to the reality that no matter how good of an event planner you are, there is always room to improve. The events industry is constantly developing and changing. To keep up with these changes and innovations, event planners need to follow some important steps.
This event resource discusses these steps and offers a number of tips to help planners improve event planning skills. Topics range from keeping an open mind to new ideas and standing out on social media in order to build your brand. For the full scoop of ways to be a better event planning consultant.
Click here to read the article!
4. The 2016 Event Professionals Of Tomorrow Study: The events industry is constantly changing, and keeping up with trends can often be a difficult endeavor. Organizers have to keep up with best practices in social media marketing, budgeting, and more. Thus, organizers find themselves asking a wide of range of questions like:
Which social media platform will best promote my event?
What is the best way to integrate event technology into the planning process?
A close consideration of industry trends, statistics and survey evidence from a global community of event planners will help organizers utilize trends in the industry to maximize the potential of their event.
In this study, event experts surveyed hundreds of event planners globally, regarding event technology, event marketing and event success. In summary, the trends generally tended to favor event technology as leading the industry and ameliorating many of the challenges that event organizers face daily.
5. Event Metrics Data-Driven Organizers Need To Know: Like most industries in the past few years, the events industry has increasingly become data-driven. For experienced event planners who are used to going with their instincts and past knowledge in order to improve events, it can often be difficult to make decisions based on event metrics.
However, when measured right, event metrics can really help organizers understand their event and can identify what works well and what needs improvement. With such a wide range of data available, from email click-through rates to event website SEO, identifying which data to analyze is not so easy.
In this blog post, we've set out to make this process easier by identifying what data to look out for. This post takes this data-driven trend into account, and provides a detailed account of the ways in which event organizers can use data to drive the success of their event.
Click here to read the full article!
6. The Event Sponsorship Guide: From bringing in high quality speakers to setting up an event website and marketing campaign, events and conferences within any industry can be expensive to organize. In order to facilitate event registration prices that are attractive to attendees, and in an effort to create more profitable events, utilizing prestioug event sponsors can be very useful.
This eBook (click the button below to download) will answer these questions and more:
How do I know which companies to reach out to, to talk about sponsorships?
How do I show my sponsors that I have provided them with value?
How can I build longstanding relationships with event sponsors?
7. Increase Event Ticket Sales With 10 Creative Marketing Tips: It is every event organizer’s worst nightmare to face stagnant ticket sales near the start of an event. The best way to avoid facing this situation is to effectively strategize and execute a creative marketing campaign. A creative marketing campaign takes into account social media marketing, networks of those within your event community and a thoughtful attention to branding.
In this article, you’ll find detailed examples and tips of ways to do just that: utilizing social media in a creative way to maximize ticket sales. Other creative marketing tips include using your speakers’ networks, creating competitions, and making sure you utilize SEO to make your event website and brand more discoverable to your potential audience.
For the full scoop, check out the blog post here!
8. Instagram For Events: With 26% of Millenials using Instagram every day, event planners should incorporate this social media platform into event marketing strategies. There are a number of important tips to keep in mind when using Instagram to promote an event. These range from ways to use photos effectively, methods of maximizing an advertising presence, and ways to tell a compelling narrative with pictures and captions.
Click here to read more!
9. How To Set Event Planning Goals: Without setting goals, your event won't reach its full potential. Even when goals are set, event planners often have difficulty knowing if these goals actually drive the success of an event.
For example, how do you know which goals to set? Are you accurately analyzing and taking data from your past event performances into account? When constructing your event goals, there are a number of tips to keep in mind in both the content of the goals and the ways to reach them.
This blog post details these tips, and will surely help event planners make the most out of the goals they set. The post discusses how to efficiently utilize key metrics, how to set numerical goals related to these metrics, and ways to share your goals with your team and with stakeholders.
Check out the post here to learn more!
10. How To Develop An Effective Content Strategy: Developing an effective content strategy will make your event brand a “thought leader” in your industry. This characterization as a reputable brand will drive traffic to your event site and ultimately influence the potential attendee’s decision to buy a ticket and register for your event. However, creating an effective content strategy requires a lot of thoughtful attention and self-analysis of your brand, your intended audience, and more.
In this blog post, you’ll find the best ways to break down the content creation equation to maximize the chances of having a successful campaign. This ranges from listing the questions that you need to answer about your brand, finding valuable content, and of course learning how to create the content itself.
Click here to read the full article on content strategy!
11. Six Last Minute Event Promotion Strategies: Event planners are used to dealing with stressful situations. Any successful organizer must have excellent multitasking skills and must feel comfortable working with tight deadlines. But as event day approaches and you realize you need to attract more attendees, the stress can build up drastically.
There are a number of ways to overcome this obstacle and promote your event at the last minute. In this post, we've cover tips to make sure you put your multitasking skills to work. These last minute strategies include ways of getting event participants involved in the promotion process, ways to use social media to promote an event, ways to write and send press releases, and more. Following these tips will not only minimize stress but will also effectively increase event registrations even just a couple weeks before the launch of your event!
Read the article here!
12. Email Marketing Guide: Getting email marketing right has become somewhat of a science. How do you make sure that your email won't get swiped? How do you make your email stand out among the hundreds of other emails your potential attendees receive? These are all questions that event planners have to ask in order to make the most out of email marketing and drive potential attendees to take action.
In addition to providing statistics that justify the significance and relevance of email marketing, the Email Marketing Guide answers the questions above with content tailored to the events industry. With a close attention to best practices, like email hacks and ways to structure marketing email to ensure optimization, you'll be on your way to maximizing your email marketing campaign!
13. Ultimate Guide To Networking Platform Adoption: Event planners have always known the importance of networking as a motivation for attendees to come to their event. Recently, many event planners have begun to incorporate new technologies, like an event app, to maximize networking capabilities and provide real value for attendees. However, even if events have event apps, attendees are simply not using them. This is not necessarily the attendees' fault, but rather the lack of promotion organizers provide for their app.
This guide serves to make sure this does not happen. With detailed tips about ways to promote an event networking app, you no longer have to worry about attendees not using the event app you've spent so much time and money developing.
14. Five 2016 Trends Event Planners Should Know Before Booking A Keynote Speaker: There are a number of trends to look out for when choosing to book a keynote speaker. Event planners would agree that having a great keynote speaker can really boost the attendees' event experience. But choosing the right speaker isn't so easy.
This blog post provides some essential things to look out for in a keynote speaker to ensure that they will contribute to your event's success.
For the full discussion, check out the post here!
15. Five Event Website Design Principles You Must Know: The design of your event website is perhaps one of the most important facets of your event, as it is often the first interaction between your event brand and the potential attendee. There are a number of important parts of the event website to keep an eye out for. This includes the font of the text on the site, the color scheme of the site and the logo for your event, and more. Design also includes usability, which is the ease by which visitors can navigate around the site to find what they need.
Learn about 5 key web design priciples here!
16. The Quick Event Software Buyer's Guide: Event planners have a number of different software solutions to choose from. Unfortunetly, many soltutions out there cause more heartache than they solve. So to help event professionals find the ideal event planning software for them, we created a quick guide. Inside, readers will find questions they should ask technology provides, strategies to determine if the company is capable of providing organizers with real value, and a breakdown of different solutions on the market.
17. Eventovation - An Online Community For Event Planners: An online community for people in the event planning industry, Eventovation, provides members with access to exclusive content, networking opportunities, and discussions with experts. The Eventovation Group exists on Facebook, and there is also a live-event series for organizers in the US.
18. The Event Venue eBook: Want to find an inspiring event that will suit your next meet-up, conference, or convension? Learn how to find unique event venues that will delight attendees without going over budget.
Discover the latest trends in event venues, from mixed-use spaces, to venues that are green certified, and more, in this comprensive eBook.
19. The SEO Guide For Event Planners: Some organizers hope to increase the number of visits to their event website by optimizing for SEO. Unfortunetly, most event planners and marketers lack the understanding of SEO needed in order to do just that. That's where this eBook comes in.
Learn the key components any event planner must know in order to rank well on popular search engines like Google. Discover helpful tools and resrouces that can make SEO work much easier. Click the button below to get your copy now!
20. Generate Event Buzz With An Awesome Email Signature: Create a stunning email signature that will help to alert your contacts about an upcoming event. Feature links to your event website and social media profiles to effortlessly generate pre-event buzz. Click the button below to build your own signature now!
By following these resources, you can be confident that you are incorporating best practices into your event planning process. This directory is geared toward any event planner, because no matter how many years you've been in the industry, the innovative and dynamic nature of the events industry means that there is always room for improvement and there is always a need to keep up to date with new insights and best practices.