2019-10-29
Let’s get ready to … EAT!! MKTG & DAZN approached the beginning of Fight Season on DAZN as a way to do something for boxing’s most loyal fans in the US. Taking to Hispanic neighborhoods and festivals in LA we deployed a Food Truck with the goal of further driving awareness in the area. Fans were treated to tacos, burritos and tostados named after their favorite DAZN fighters. Brand Ambassadors were also on sight to educate consumers about the streaming service.