Laura asks…
What kind of degree do I need to be hired by an ad agency?
And how long should it take me to get it? Would an online course in advertising be enough or would I have to get more of a degree in this kind of field? Is there still a need for this line of work?
Any answers to any of these questions would be greately appreciated!
Also any tips on how to persue this kind of job would be nice!!
Thanks so much in advance!
barry0912 answers:
Advertising agencies need all types of people with many degrees- not just in advertising and marketing.
A company I’ve worked for in the past hired people from all backgrounds including: sports management, business, economics, communications, web development, creative design and graphic design.
More and more, advertising agencies are combining their traditional services (print, tv, ad) with the internet (ad banners, click ads, email marketing, and websites). This provides a great opportunity for you; there are tons of agencies that need individuals to help support both areas.
I recommend enrolling in a degree that you are truly interested in. If you are simply enrolling for the sake of gaining employment with an ad agency, you may be miserable at work for the next decade or so.
Additionally, have you researched what it is like working for an agency? Many require above-average weekly hours without OT, and deadlines make the office a zoo. However, that isn’t to say that there are no 9-5 agencies out there.
The link below offers a variety of schools; you should compare costs and programs available and find something you enjoy, and that hopefully will not depreciate in the forseable future (ie web design).
Good luck!
James asks…
What type of marketing careers are out there?
I will be graduating from college with a degree in Marketing and Media Management come this fall and I would like to know what my options are as far as a (good paying/exciting) career.
barry0912 answers:
According to the Department of Labor, Bureau of Labor Statistics Occupational Outlook Handbook:
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Keen competition for jobs is expected.
College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities.
High earnings, substantial travel, and long hours, including evenings and weekends, are common
Marketing positions (see detailed charts at website for median salaries for each title)
Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media—for example, radio, television, newspapers, magazines, the Internet, or outdoor signs—to disseminate the advertising.
Promotions managers supervise staffs of promotion specialists. These managers direct promotion programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers—dealers, distributors, or consumers—promotion programs may use direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in-store displays or product endorsements, and special events. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users.
Public relations managers supervise public relations specialists. (See the Handbook statement on public relations specialists.) These managers direct publicity programs to a targeted audience. They often specialize in a specific area, such as crisis management, or in a specific industry, such as health care. They use every available communication medium to maintain the support of the specific group upon whom their organization’s success depends, such as consumers, stockholders, or the general public. For example, public relations managers may clarify or justify the firm’s point of view on health or environmental issues to community or special-interest groups.
Public relations managers also evaluate advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends.
Public relations managers may confer with labor relations managers to produce internal company communications—such as newsletters about employee-management relations—and with financial managers to produce company reports. They assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to requests for information. In addition, some of these managers handle special events, such as the sponsorship of races, parties introducing new products, or other activities that the firm supports in order to gain public attention through the press without advertising directly.
Sales managers direct the firm’s sales program. They assign sales territories, set goals, and establish training programs for the sales representatives. (See the Handbook statement on sales representatives, wholesale and manufacturing.) Sales managers advise the sales representatives on ways to improve their sales performance. In large, multiproduct firms, they oversee regional and local sales managers and their staffs. Sales managers maintain contact with dealers and distributors. They analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and to monitor customers’ preferences. Such information is vital in the development of products and the maximization of profits.
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