2016-11-17
Winston-Salem-based Inmar Inc., through its directly owned subsidiary Carolina Promotional Services Inc., has reached an agreement to acquire Collective Bias, a shopper-focused marketing influencer that generated 2 billion impressions for several national brands and retailers in 2015.
Terms of the deal were not disclosed. Collective Bias will retain its name and operate as its own entity. Bill Sussman will remain Collective Bias' president and CEO and be a senior vice president at Inmar. Collective…