A new technology startup in San Antonio aims to track customers in physical retail stores the same way a website might offer analytics on online visitors.
Scraffic was co-founded by a trio of people working in technology between a retail workforce management consulting firm and a software engineer at Rackspace Hosting Inc., a local managed cloud provider.
John West — CEO of Westward Consulting LLC, who has been working in the employee scheduling industry for the past decade — co-founded Scraffic…