2015-02-03
Nationwide Mutual Insurance Co. used television's biggest stage to address what seemed like an off-topic and overly depressing subject, but the company's Super Bowl advertisement about preventing accidental household deaths accomplished what it was intended to do.
The Columbus-based insurer and its namesake Nationwide Children's Hospital got people buzzing with the 45-second spot, titled "Boy" that was meant to shed light on their Make Safe Happen initiative, formally launched in January and aimed…