2013-10-02
With smartphones now outselling feature phones[i], there is more opportunity for marketers to leverage mobile to increase engagement with their loyalty programs. "The convergence of messaging and mobile provided by the smartphone is a significant opportunity for loyalty marketers. Not only does it enable dynamic, targeted in-store communications, but it promotes loyalty redemption messages which the customer can bring into the store." says Ross Sibbald, Head of eMarketing at Striata.
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