Prashant Deorah, Director, Credencys
The mobile phenomenon has had a profound impact on the way we think and act and consume information in our daily lives. That impact is now rippling throughout enterprise IT as organizations come face-to-face with the reality of doing business in a new ‘mobile first’ world. Now speed and agility must be prioritized without forsaking the stability of core IT. Our vision is to help enterprises evolve in a digital world and provide them with an open and flexible architecture and the technologies that accelerate this transition. In a candid chat with Prashant Deorah, Diretor, Credencys – gauges about the need and prospects of the next mobility world and IoT. He also shares insights on its latest technology ‘Augmented Reality’ and how their bouquets of offerings are leveling up scalability and precision for next-gen digital solutions. Excerpts.
What is Credencys Solution Mobile first Strategy? Benefits and acceptance in the market?
Mobile innovations are driving profound impact on how companies deliver superior client experiences, particularly those that extend the enterprise expertise all the way to the point of customer contact. Approximately 51% of organizations recently surveyed are further increasing their mobile budgets this year. Mobility is increasingly becoming a top priority for business as a means to drive innovation and streamline operational efficiency. Since accelerating into the enterprise mobile market in 2013, Credencys Solutions has achieved several notable milestones in its mobile journey working with leading enterprises. Today the mobile device is used from content consumption, to content search, to customer engagement, customer experiences, etc. Puretech Digital & Credencys together bring this compelling bouquet of offerings from mobile solutions to digital marketing.
Has MBaaS foot-stepped into the Hospitality Industry? If yes, Credencys role in molding the evolution?
Currently we provide mobile solutions in the following areas to the Hospitality industry:
– Bookings apps – Guest can book the rooms, spa appointment, table at the restaurant, and meeting rooms by just one click.
– Loyalty Management- By linking to a guest’s hotel loyalty club account, these apps are designed to incite impulse purchases using accumulated loyalty points. Push notifications are programmed to recommend redeeming points for a spa booking. Offering a Loyalty management app strengthens the customer loyalty and brand loyalty. The mobile apps integrates a guest loyalty program (GLP) where hotel guests can collect points for their bookings and hotel stays, which is then changed into rewards. Furthermore, hotel guests can also give feedback via an integrated review function. This way, hotels can collect their own hotel reviews directly from their guests. Utilizing functions such as GLP, loyalty bonuses, and hotel ratings positively affect customer loyalty and strengthen brand loyalty.
– Virtual Concierge – Customers interacting with Tablets on the Concierge desk in their own language. With the growing demand for better service hoteliers have to overcome the shortage of staff to meet the guests need. Keeping the guests busy in the Lobby helps the hotel to use their staff effectively. Thus at Credencys Solutions we designed an In Lobby Virtual Concierge app for great customer satisfaction and effective operations.
– Customers using the InRoom tablets to place orders and interact with room-service.
– Consumer behaviour data app – Collecting consumer behavioural data helps in decision making by integrating this data with the Hotel’s PMS
Mobility has become salient in the process of digital transformation, how has the hospitality industry migrated to this mutation?
It has now become imperative for the hospitality industry to have a proper mobile app. This enables their clientele to find the right provider or do the necessary bookings. This simple translates to higher business volumes. These mobile strategies make employees more efficient in operations, as well as customer support. By putting more resources towards utilizing mobility, hotels can put more value towards maintaining their existing customers as well innovation and design of the App attracts new ones. This is where mobile technology accelerates new revenue opportunities by enhancing guest experience, from check-in to checkout.
Aside from programming what skills are used to create and launch an app?
At Credencys, we follow consultative approach to engineer an app. Our professional gains in-depth knowledge of your business, gauge SOA readiness, provides business and technology consulting and manages your application portfolio. We at Credencys believe that Geographic, demographic and psychographic are the three basics that one should be aware of to create and launch an app. Once, you know about customer persona geography and demographics, you can easily define and decide marketing tactics that’s really going to touch your user base.
An App can only suit and satisfy the needs of a specific market. Therefore, the producer needs to understand the market, which is known as the target audience. This is the core set of users who will benefit from using the App. Additionally; they need to identify the needs that exist in the group and to satisfy them. Apparently, there are very many Apps and statistically, thousands are produced on a daily basis. As a result, many of the needs in the market are satisfied, but there are gaps that exist. So we need to identify target audience interest and understanding their motivation to use an app. As a result, you as the producer will understand the features that must be included in the App. Furthermore, it will increase the number of users, as they are likely to spread the word to their friends, if things are of their interest. With these, you will report higher sales and profitability and the customer loyalty will also rise.
IoT is defining every term today? Scopes and emergences for Credencys?
IoT enables “things” to be sensed and controlled remotely and automatically. Experts predict that by the end of 2015 there will be 25 billion devices in the IoT network and this number will grow to 50 billion by 2020 (The Internet of Things, Cisco IBSG, 2011). Under the umbrella of Internet of Things, new type of application & services are recreating. Smart thermostats, connected cars, parking sensors, activity trackers and more are already in place. Different industry verticals are hoping on to IOT bandwagon and designing compound applications to control and monitor objects anytime, anywhere. With upsurge in connected devices, earning potential is enormous. Plus, key obstacle- “The cost of connectivity” is alleviated with mitigating price. Moreover, Smartphone penetration is sky-rocketing, that has become the personal gateway to the IOT. Limitations are receding exponentially; the only limitation left is one’s imagination, so envision the possibilities and make them a reality with IOT.
Mobile application developers are continually looking for new ways to accelerate the development of apps to meet their consumers’ needs. Integrating with the back-end system adds complexity and time to the overall project?
Creating a mobile application that not only runs on multiple operating systems, such as iOS and Android, but is able to resize and function properly on different screens, resolutions and dimensions, is far more challenging than many might realize. It is not simply a copy and paste process from one application to another. Beyond creating the necessary programming capable of working on these different devices, making sure the apps are secure and possess correct back-end integration is vital to the quality of the app and even the longevity. There are some challenges involved in Back-end integration & Security that all mobile application designers deal with like not properly storing the data, Data Leakage, Server Side Controls, Un-trusted inputs, Broken Cryptography.
Security and back-end integration are two crucial aspects of application development and design. By addressing these five issues, it makes it easier to secure the application and the networking used to store collected data. A client and user must always feel secure while accessing an app; otherwise they simply are not going to use it and will look elsewhere.
What is Augmented Reality? Key aimed sectors, current market scenario and scopes?
Augmented reality, the technology superimposes virtual content over real world object in real-time in real world environment, when viewed through AR app. An app uses the GPS in your smart phone to know your present location. It oversees phone’s positioning with electric compass to decide the direction it is pointing at. The app hunts for text, hyperlinks, video, & pictures, etc. in a database which have been tagged towards that particular location in the compass direction from the current location. Once the app finds the relevant information from the database, it positions them over the image of the object on your phone’s screen. Key aimed sectors are Real Estate, Education, Enterprise, Auto manufacturing, Publishing, Lifestyle, Healthcare, E-commerce, Hospitality, Tourism etc. AR is mostly being used by end-consumers these days. It is no more a buzzword that it used to be 5 years back. There are a lot of applications that provide an engaging, and sometimes, a rewarding experience to the end consumers. Companies have started to use AR as a medium to increase their consumer’s engagement with the brand. There has also been a continuous improvement in the AR eco-system over the last 3 years in terms of content, devices and software being developed.
Who are the potential customers in the domain of hospitality?
Hospitality professionals face a host of challenges like need for real-time information, guest profiling, and constant struggle to identify new revenue streams and enhance operational efficiencies. Apps design by Credencys Solutions for the hospitality industry is uniquely composed to address these challenges. The Apps addresses unique needs of the industry through various service offerings like consulting, focus on social, mobility, analytics and cloud all the technologies that enable organizations to drive business. Search capabilities are extremely enhanced in these apps. Hotels, restaurants, events and many such that are of interest to the traveler are made available. People make searches based on their likes. The restaurant which has an app listing has gets a new customer, while a restaurant which does not have such a listing, loses out on that customer. This illustrates well that those providers who have a good app definitely gains more business than those who don’t. The app needs to be also available on multiple platforms for wide access. They need to be available on major platforms like Android devices, iPhones and iPads.
BYOD is taking up the sail but security remains the eminent concerns for the adopters? Your comments?
70% of employees now use their personal devices to access office data and corporate network. With the proliferation in the use of smart phones and tablets, companies are realizing the potential of offering BYOD to their employees. Implementing BYOD in enterprises is complex and hence one needs to rely on an expert.
Lastly, any specific market strategies to cope up with the competitive market?
Yes there are competitors out there in the market, but innovation drives us ahead. Our team is always ready to take up new challenges relating to AR or wearable technology. We stay ahead in the competition by launching an app with quick turn-around time. We provide tangible iterative builds every 15 days during an app creation process. Our client’s feedback is also incorporated during the process, so that they get desired final outcome. We also provide rigorous testing by providing support for app maintenance, re-engineering application, constant measuring and monitoring and resolving bug issues to ensure that your app is flawless from all aspects. We are highly transparent and are committed towards our promises. This gets reflected in our work and makes us stand out from our competitors.
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