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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

As a sales professional you already know that there are many steps involved in the lead up to the grand finale... the close! At a high level, the sales process looks like this: Step 1: Prospecting and Qualifying Step 2: Approach/Initial contact Step...

Registration for the Precision Nutrition Certification Program opens Wednesday, March 19th, 2014. We’re taking a limited number of motivated fitness professionals. Are you in? Finally, a true nutrition certification for fitness professionals....

Image Source For 2017, Forbes ranked Sweden, New Zealand, Hong Kong, Ireland, and Denmark well-ahead the U.S. as the world’s best countries for business. Therefore, having a business degree that’s restricted by our national borders can be less marketable...

                                                                                  “Through It All" by Brian D. Boone © 2010 Introduction The following story is a true portrayal of my life since 1996. It is being written to give you a sense of the...