2014-04-22

It has been almost a month since we released the Play it Hard music video with Nobel laureate Dr. Norman Borlaug, and the video has received over 9,000 views (when you count CIMMYT’s channel as well as ours)! We’re really pleased to hear that people enjoy the video, and we hope that it draws attention to the series of articles and interviews that we will be publishing on the Biofortified Blog throughout the coming year.

Now you can get Norman Borlaug on your cell phone! We have produced a ringtone based on the music video, to remind you whenever you get a call (or a call from your boss, spouse, or department chair) to Play it Hard! The Ringtone is available in two formats, Ogg Vorbis and mp3.

Play-it-Hard-ringtone.ogg

Play-it-Hard-ringtone.mp3

If you want a ringtone but need a different format, let us know and we’ll see what we can do.

Enjoy! Read more in the Borlaug Year series below.

The Borlaug Year

Norman Borlaug Ringtone Posted by: Karl Haro von Mogel Posted on: April 22, 2014

Two Paths Taken Posted by: Bill Price Posted on: April 6, 2014

Thoughts About Norm Borlaug for his 100th Birthday Posted by: Steve Savage Posted on: March 30, 2014

Play it Hard - A Tribute to Dr. Norman Borlaug Posted by: Karl Haro von Mogel Posted on: March 25, 2014

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