It's that time of year again. It's time to sit
back, relax, and scarf down some turkey. And while Thanksgiving predominantly
revolves around food and family, there's also a huge focus on football. This
year gathered friends and family will see a very special
Chrysler commercial during the Lions-Packers game on Turkey
Day. The commercial will feature Detroit, Michigan neighborhoods and people and
a voice-over of Edgar A. Guest's 1917 "See it Through" poem. The
campaign will also run print ads with a similar focus.
The "Imported from Detroit" campaign has
one main focus: to prove Chrysler can and will overcome obstacles. Like the
hardened, inspirational people of the city of Detroit, the 2012
Chrysler 300 showcases its hard-working spirit. As President and CEO
of Chrysler Brand and Chrysler Group, Saad Chehab, explains, "This new ad
is a humble thanksgiving nod to everyone who has believed in Chrysler's
resurgence. Year-over-year Chrysler brand sales were up 28 percent last month,
the best October sales since 2007, and Chrysler 300 retail sales more than
doubled. Chrysler has taken Guest's words to heart, 'seeing it through' with
sales growth and award-winning products like the best-in-class 31 mpg 2012
Chrysler 300. The 300 represents so much more than just our flagship
vehicle."1 With a nod to perseverance, this most
recent element of the "Imported from Detroit" campaign is sure to
resonate with viewers across the nation.
Excerpt from Edgar A. Guest's "See it
Through poem:"
When you're up against a trouble,
Meet it squarely, face to face;
Lift your chin, and set your shoulders,
Plant your feet and take a brace.
When it's vain to try to dodge it,
Do the best that you can do;
You may fail, but you may conquer -
See It Through!2
At Bill Luke Chrysler Jeep Dodge, we have great
respect for our friends at Chrysler and know that the best days are still
ahead. We invite you to visit us at 2425 W Camelback Road, Phoenix, AZ 85015
and see why the 2012
Chrysler 300 will have fans for years to come.
Sources:
- 1http://www.marketwatch.com/story/new-ads-for-chrysler-300-feature-1917-poem-by-michigan-poet-laureate-edgar-a-guest-2011-11-21
- 2
http://www.poemhunter.com/poem/see-it-through/