Chicken CycleKit
Stand F12
New sign ups Vermarc and Briko, the owner of LAS Helmets, will be on hand among the many brands at the Chicken stand. Deda has a wider selection of frames and bikes starting with the new Gladiatore and Super Scuro Evolution, superlight RAN and RAN Disc Brake models. Focusing its road bike expertise on time trials and triathlons, Deda will introduce the Flash TT.
New Cinelli models are to be present including the Saetta Radical and Radical Plus, building on the fine 
reputation of the original Saetta. The cross-continent Hobo is to be shown for ultra-endurance riders, while the popular Cinelli Experience appears in white or black.
Three new Tifosi bikes, all retailing at under £1,000 join the bike stable too. These are the CK4 Sportivo, CK5 Classico, CK6 Forte.
www.chickenb2b.co.uk
Windwave
Stand K20, K30 and J30
Amongst the brands Windwave will be taking along to Cycle Show is Colnago, which will be displaying the latest incarnation of its critically acclaimed CX Zero, which claims to be ‘a bike for every rider’. Sporting classic frame geometry for all day and everyday riding with advanced materials and frame design, the bike offers excellent lateral frame rigidity together with a balanced performance. Fra
me and fork clearances allow for larger 25c tyres for an air cushioned ride and new for the CX Zero is the Colnago proprietary press fit bottom bracket – this is Colnago’s first after years of development and claims to increase rigidity and make the bike more responsive. The complete bike with Shimano Ultegra retails at £3499.95.
www.windwave.co.uk
Ginger & French Designs
Stand S53
Does your shop need a freshen up? How about bicycle wallpaper? Slightly out of left field, Ginger & French Designs will be making its Cycle Show debut this year. The company specialises in interior accessories and gifts, including wallpaper, wall stickers, bone china mugs, prints, greetings cards, bedding, which focus on sporting and outdoor activities.
www.gingerandfrench.com
i-ride
Stand H12
2013 marks De Rosa’s 60th anniversary. Don’t worry if you forgot to send a card, head over to the i-ride stand instead and marvel at its four bike Sessanta range. It’s a special range indeed – De Rosa is making only 60 limited edition bikes worldwide in each material – steel, aluminium, titanium and carbon. Expect these hugely exclusive bikes to sell out fast, but you can head over to the stand to see them in person at Cycle Show.
The Sessanta's will only be available as complete bikes with a full Super Record EPS or Super Record Mechanical groupset and custom Campagnolo Bora wheels. Retail price will start from £8,300 for the Steel Mechanical Super Record Version.
01444 243000
Ansmann UK
Stand C72
The battery and e-bike specialist will be coming along to the NEC showcasing electric bikes like the Wave City. This unisex bike is aimed at the urban market, with up to 50 miles of range from one full charge and branded components including Shimano, Schwalbe, Selley, Neon RST and RCZ. Ansmann’s folding and mountain electric bikes will be over on Stand C72 too.
0870 609 2233
Velocite
Stand G51
The third generation Velocite Magnus will be shown for the first time at Cycle Show and is in stock with importer VIP Bikes immediately.
Dropping five per cent of its weight over the second generation model, the new build takes the best features of the V2 and improves on what to date has been a favourite in the cycling press.
The main additional feature of the new Magnus is the end user selectable internal Di2 or mechanical cable routing. Another notable feature of the new Velocite Magnus is a further refined carbon fibre layup that maintains the high torsional stiffness.
The third generation Velocite Magnus frameset retails for £1,590 with a selection of full builds from SRAM, Shimano and Campagnolo available.
www.velocite-bikes.com
JVC
Stand L7
JVC is bringing its GC-XA2 ADIXXION action camera along to the NEC. The camera boasts a ‘Born Tough’ Quad-Proof Design that is ready for action out of the box, with no external housing necessary. Both an LCD screen and Wi-Fi are built into the camera. Powerful recording functions include 1920 x 1080 60p/50p full High Definition video as well as 120fps/100fps 1280 x 720 high-speed recording for slow motion. Wi-Fi enables real-time checking as well as live streaming over the internet.
That Quad-Proof Design means ADIXXION is Waterproof submerged to a depth of 5m (16.4 ft), Shockproof to withstand a drop from 2m (6.5ft), Dustproof to keep pesky particles out, and Freeze-proof to keep going in the snow and on the slopes. The secret to this Quad-Proof Design is a combination of shock-absorbent internal construction, water-tight gasket-protected body casing, as well as a durable rubber outer skin that helps guard ADIXXION and your recordings from rough environments.
www.jvc.co.uk
Madison
Stand D20 & F20
Madison will be exhibiting a number of brands at the NEC-set Cycle Show, including heavy-hitters like Go Pro, Lazer and Shimano. For more on the latest new ranges from Madison, don’t forget to head over to our New Products section here.
www.madisonb2b.co.uk
Datatag
Stand A30
Datatag is launching two new systems into the cycling market – the Datatag UV ‘Stealth’ System and the UV ‘Stealth’ Pro System.
For mid-range bikes the UV ‘Stealth’ System offers virtually invisible UV etching so riders can mark their frame, wheels, cranks and bars so each component is readily identifiable. The kit also comes with a Tamper Evident QR Label – designed to complement the look of your bike with carbon effect it’s an attractive and easily visible deterrent.
For high-end gear, Datatag will introduce the UV ‘Stealth’ PRO System. With all the security of the standard system the PRO version also comes with Datatag’s own ‘Datadots’. These microscopic dots, containing a code unique to the buyer, can be ‘painted’ into all the nooks and crannies of components like your pedals, seat, levers, derailleurs and expensive cycling computers, leaving an indelible microscopic ‘finger print’ which is almost impossible to completely remove.
www.datatag.co.uk
BikeBiz
Stand B20
Yes, you’ll be able to see the BikeBiz team in person (if you so wish) at Cycle Show – on the trade day only, naturally. Admittedly the team will likely be roaming the halls of the NEC in search of stories and sustenance for a large portion of the time, but there will be someone on hand all day at our stand, so please come on over. We can help with sorting out a BikeBiz subscription (free to the UK trade) or changing your subscription details. We’ll have the latest magazine on hand too. If you’ve some news with which to furnish us you will be very welcome or if you’re just after a gossip, feel free to visit us too. We won’t* quote you (*probably). www.bikebiz.com