Brick Lane Bikes has collaborated with clothing label Pella to produce a series of unqiue pieces - a technical wool jersey, a traditional vintage wool jersey, as well as a modern short sleeve jersey and bib shorts.
“Collaborating with Pella enabled us to do what we love most at BLB London; mixing vintage style with the fresh new flair while showcasing the energy and style of London cyclists”, said Feya Buchwald, founder of Brick Lane Bikes.
The BLB range will sit alongside the existing lines of licensed brands from Pella, which include Aperol, Cinzano and Cynar to name a few.
The collection will be available worldwide through both distribution networks of BLB and Pella, with the first stock available beginning of April.
Andrea Fortolan, General Manager at Pella added: “We are very excited and honored to be working with a brand with such prestige as BLB. We consider the urban cycling market important not only for its growing popularity, but its role in sustainability, something that we as a company are very focused on.”