2013-10-23

FITCHBURG, Wis. — Glanbia Nutritionals is announcing the launch of an innovative new flax protein powder for protein fortification. LinPro™ 140 is a natural, allergen-free ingredient for use in a wide range of applications including bars, clusters, cereals and beverages.

Harnessing the health-promoting properties of natural flaxseed, LinPro 140 offers powerful health benefits and nutritional value. Containing beneficial omega-3 fatty acids and antioxidant lignans, the 100 per cent flax ingredient has a low Glycemic Index and delivers a PDCAAS value of 0.68 and 38-40% protein content. Furthermore, this protein fortification ingredient is also vegetarian, GMO-free, and contains 32 per cent fiber.

In addition to a healthy protein positioning, LinPro 140 delivers appealing organaleptic properties. Its clean flavor profile and non-gritty mouthfeel lends a unique, soft texture in bars throughout their shelf life. The powder’s excellent solubility makes it ideal for use in beverages, adding to the smooth mouthfeel in viscous products.

LinPro 140 is heat treated with Glanbia Nutritionals’ patented MicroSure™ Plus 5-log kill process. The validated treatment process is designed to provide safe flaxseed with a stable shelf life of two years.  MicroSure’s proven ability to deliver a 5-log pathogen kill process gives manufacturers full confidence in food ingredient safety without compromising on product quality or nutritional value.

Marilyn Stieve, business development manager – flax, at Glanbia Nutritionals said: “Flax is currently experiencing huge interest thanks to its numerous health benefits and superfood status. LinPro 140 offers all the nutritional value of flax in a completely natural product that meets manufacturer demand for high quality protein, fiber and omega-3s, as well as maintaining the desired sensory properties. Our flax protein powder fraction is concentrated through mechanical, rather than chemical, processes and is non-GMO and hormone-free, making LinPro 140 even more appealing to the health-conscious consumer.”

Initially being launched in the USA only, it is anticipated that LinPro 140 will be available in Europe in the next 12 months.

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