Website Content.
In order to maintain your website interesting and attractive, you need to add regularly new content.
Recently I read an interesting article about website content on the Indiahuts.com website and I have re-published it below for your convenience.
The Important Guide to Creating Content For Your Site
When creating your content, you should always keep in mind exactly who you’re writing for. You need to know your audience, know what they expect and know what they want. You shouldn’t just know your audience though. In any business, you must know your competition as well. See how the biggest websites in your niche have arranged their sites and note the kind of language they use.
Important: Your visitor cares only about himself and not so much about you. For this reason, use the word “YOU” a lot more than the word “we” and “me”, at a ratio of 75% (you) to 25% (me or we). Some good places to find articles and content to either buy, or learn, from are:
Find Articles Search through offline articles to buy and use.
screenstepslive This tool is brilliant if you want to produce an informative “How To” guide that includes screenshots.
CONTENT IS KING. FACT. Content is definitely what can make or break your chances to rank highly more than anything else and it is what makes you different from your competitors. It also makes other websites in your niche want to link to your site. The links that other websites give you is a sign for Google that your site is worthy of ranking for your market. More links means more traffic from other sites and traffic from other sites means Google will rank you higher.
Google is always hungry for content. Make sure that you feed the crawling robots. The more good content, the better. Good content is a MUST HAVE on your site. Before you get into my method of getting content, you want to talk about the two types of WordPress updates:
· Pages
· Posts
“Pages” should be where you write and create your keyword researched articles. “Posts” should be where you upload content that isn’t necessarily keyword researched. This is because “posts” are more like a news-stream, whereas “pages” are static areas on your site that are laid out much like a classic website would be. Here are some methods to get content for your site.
Method First: The Content methods
The best method for writing content is simply to write it yourself, but this can be time consuming. Here a few ways of getting content.
1. The book method: The Copyright-free book or public domain method
we will not give a definition here about copyright free and public domain because the rules and regulations are different in each country. Check your country for all legalities. Just Google “public domain” or “ when is and a product copyright free”, etc.
In general, royalty free and public domain means that you can use content and change it without permission from the author. Anything which legally has no owner is public domain, so it belongs to the public and they may use it any way they choose. If something is under Copyright Protection, you cannot use it without the author’s permission.
Public domain used with a business attitude, or an “You-want-to-make-money” attitude, can earn you money. You can even remove the author’s name, edit the book and sell it as your own. Once you have modified a public domain product, it becomes your property. In the USA there are some general rules for a work to be considered public domain:
If the work was published in the United States before 1923. No exceptions.
All work created after 1 March 1989 is Copyright Protected for 70 years from the date the author dies.
All work made for hire after 1 March 1989 is Copyright Protected for 95 years from publication or 120 years from the date it was created.
There are more factors that determine whether something is Public Domain or not in the USA. Investigate if the book or article you want to use is indeed Public Domain.
Did you know that there is work available as Public Domain from William Shakespeare, Mark Twain, Jane Austin, Hans Christian Andersen, Charles Dickens, Agatha Christie, Albert Einstein, Charles Darwin and more ?
Is there money to be made with public domain content? Sure there is.
Walt Disney started his billion dollar empire with a public domain source: the fairy tales of the Grimm Brothers.
Did you know that almost all the movies played on TCM (Turner Classic Movies), the cable network company were public domain when they started? The creator had a business idea, using public domain work to get rich. As it has become a very popular TV channel, he now earns lots of money from advertising.
How can you find public domain work ?
Visit Books.Google where you can find books on many different subjects. In the advanced search you can select books that are published before 1923. For books that are out of copyright, you can read and download the entire book. Click Advanced Search :
In the publication date, set the last date as January 1923 and hit the ‘Search’ button. This will show you all the books that are published before 1923, which are public domain books.
Visit www.archive.org for material that is available to the public.
Authorama has a large list of public domain books
www.bartleby.com has a large choice of free content
www.bibliomania.com
www.classicbooklibrary.com
www.esever.com
www.internetarchive.com
www.literature.org
www.litrixreadingroom.com in HTML format
www.publicdomainreport.com
www.PublicDomainSourcesDirectory.com has millions of sources for a one-off small fee.
To find public domain work in your niche, Google :
“ your keyword + public domain work”
“ list of public domain books + your keyword”
“ public domain websites”
There are plenty of Public Domain books, articles, music, and films available in the following niches:
Children books
Mind reading
Natural remedies
Home cures
Handwriting analysis
Television series and radio programmes
Business books
Books on hobbies
Books on collecting
Masterpieces of literature e.g. Shakespeare, Dickens, Poe
Thousands of non-fiction books
Family books about education, children, relationships
Historical books
You will be amazed what is available as public domain material.
My scanning method to create content explained Ingredients you need.
This method may require some initial investment, but will save you an unbelievable amount of time and money. we have to be honest, we are slightly nervous about giving this tip away: it’s been a personal secret for some time.
If you:
· Struggle with writing content on a niche you know nothing about
· Hate spending hours writing articles or posts for your site
· Aren’t a native English speaker
· Are just plain lazy and want to make creating quality content easy
Then this is for you.
Initial requirements:
a) An A4 scanner
You don’t need a fancy scanner, just one that is large enough to scan a book, and that’s reliable and quick. we personally use a Canon LiDE100 Colour Image Scanner ($98 or £61.00)
b) A copy of ABBYY Reader Express ($90 or £56). Search for “finereader Abby” if you want to order one. This OCR (Optical Character Recognition) software links up with your scanner, will take the words off the page, and put them into Microsoft Word.
Every time you rewrite an article from the internet for your site, chances are it’s been rewritten thousands of times by hundreds of other people. If your version is even slightly similar to someone else’s version then Google will simply ignore all your content and you’ll never get that much-needed Google first page ranking.
A lot of eBook writers will buy 10 to 20 physical books, read them and put it all together into one eBook in their own words. With this method you don’t need to worry about absorbing and organizing this huge amount of information, you just rewrite one small section as, and when, needed.
Also, if you’ve ever used or thought about using outsourced workers to write articles for you, you may be paying $1 per article. By using my out of copyright book method you can get up to a hundred articles for the price of one second-hand book.
Tip: check with your library. Maybe they have an out of copyright book section. If they do, you can get your content completely free (this is true in the UK but w are not sure other parts of the world).
The recipe for my method
Find some out of copyright books or public domain work related to your niche. If it is in PDF-format, print a copy and put that under the scanner. Find a short section of about 250-500 words that you think would make a good article, post or page. If you have your list of keywords to target, you can find passages based around that keyword. If you want to rank in Google for “horse tacks” then find a passage about horse tacks. Lay the book, or printed version of the book, open on the relevant page on your new scanner like this (this is the scanner we use):
Hit the “Scan To Microsoft Word” button and give it a minute. Next you will have a Word document with an exact digital copy of the book. It’ll even match the font and formatting and in all the time we have used it, it’s never made a single mistake. This scanned section can then be edited and pasted into WordPress to be optimized with seopressor for whatever keyword you’re targeting.
You can use these edited versions as articles, posts, pages, anything.
As an added tip, here’s one of the ways we use this method:
· Use Abbyy Reader Express to scan in as many short chunks of text as w can find in all the books we have. These sections are text that we think work well on their own, and make sense out of context.
· Re-word each scanned section.
· Go into WordPress and create a post on each of these scanned chunks and backdate them so that a post is made every X days (we personally have a post every five days, but it’s up to you how often you post).
Now we have got quick, high-quality content that will be updated on my site regularly, without lifting another finger.
2. The Rewriting PLR articles Method: PLR stands for Private Label Rights. These kinds of articles allow you to edit and change as much as you want and can be a great way of finding new content. Make sure that you rewrite the content to a good level though, otherwise Google will ignore it – if it finds content on your site that someone else has, your site may be completely ignored and will not appear in the search results.
You can give away PLR articles on your opt-in page. You can use PLR articles to re-write your own book. PLR articles are brilliant but only if you use them to give away. If you are driving traffic to your site with Paid Traffic methods, it does not really matter all that much if you have PLR articles on your site. But PLR is a definite no-go if you want to rank in the search engines, unless you re-write them.
Good PLR sites or sites to get content:
www.cloneforsuccess.com = PLR with squeeze page
www.contentgoldmine.com
www.exlusiveniche.com
www.glutenberg.org
www.INeedAGreatStory.com Royalty-free stories, videos and Infographics. You buy credits to allow you buy material.
www.master-resell-rights.com RECOMMENDED
www.nichebot.com
www.nicheplrarticlepacks.com
www.plrpro.com
www.resellrightspack.com
www.sitecontentideas.com
www.super-resell.com
Buy Quality PLR RECOMMENDED, Yasser Moosa is a well-known Internet Marketer.
www.wingsofsuccess.info
3. The Google Translate to re-write articles Method:
If you want a quick way to rewrite articles you’ve scanned or articles you’ve found, then the following method might help. You can transfer PLR articles into unique articles with this method.
· Go to the Google Translator –translate.Google
· Paste your article into the box.
· Set English as the language you’re translating from, and German as the language you’re translating, then hit ‘translate’:
· Now copy the translation back into the box and translate from German to English:
For longer articles translating back to English or any other language will give you a differently worded version. For greater rewording try translating it again, this time into Dutch or French until you’re happy. You will need to read and edit the final version to ensure it is grammatically correct.
4. Interview method: Whatever your niche, there will be people that you can contact and interview over the phone, by email or, if they are local, by simply going to see them. You can get brilliant unique content this way. we found that a lot of people are willing to be interviewed without asking for money, simply because they love their business (which in this case is your niche) and are proud to be chosen to be interviewed. Sometimes they ask a very small amount or sometimes they are very happy if you give them a credit in your article or eBook or website.
5. Gutenberg: All articles on Gutenberg are free and you can use them for anything you like.
6. Dragon Naturally Speaking: Dragon Naturally Speaking is a speech recognition software package developed and sold by Nuance Communications for Windows. Many years ago we bought several versions that simply would not work but we are very impressed with version 11.
You train the software to recognize your voice. Once that is done you simply talk to the computer through a microphone. The computer writes whatever you say into Microsoft Word. we use this method more and more as you can “speak your thoughts” which are typed in automatically for you. we love it. It’s a pleasant way to create quick and easy content.
7. Outsource your article creation
If you don’t have the time to rewrite your articles then sometimes it pays to have other people write them for you. Many outsourcing sites offer extremely cheap article writing services, sometimes for under $1 per original article.
Best places for article writing outsourcing:
www.99centarticles.com
www.agentsofvalue.com
www.chilibreeze.com
www.elance.com RECOMMENDED
www.fiverr.com RECOMMENDED A huge amount of services, including some funny ones.
www.getafreelancer.com
www.guru.com
www.hiremymum.com
www.ifreelance.com
www.microworkers.com RECOMMENDED
www.mturk.com
www.need-an-article.net
www.odeskresources.com
www.peopleperhour.com
www.vworker.com ( used to be www.rentacoder.com)
www.scriptlance.com
Method 2. Add Compelling Headlines for your Posts/Pages
A headline on your website needs to draw people in. It needs to be compelling. It needs to arouse such curiosity in the reader that they have to read your content. The nature of the internet and the way we read content, especially on the web, means that if we’re not immediately gripped by what we see, we’ll move on. This is why a good headline is so powerful.
All headlines fall into nine broad categories. Some fall into more than one. If you understand these basic types then you’re on your way to crafting copy that sells. Spend time writing your headline. write down a few and narrow them down to the best one. Good words to use in your headline and sales letter:
benefits
now
today
more benefits
secret
first
free
easy
how to
profit
saves
amazing
new
guarantee
special offer
1. The no-nonsense, direct headline
No messing about, no complicated cleverness, just straight to the point.
Examples:
25% Off All Women’s Underwear
Free Pencil Sharpener For Every Subscriber
2. The subtle, in-direct or pun headline
These kind of headlines are slightly more clever and are commonly employed by tabloid newspapers. There are two main types of these: the pun and the indirect sell.
Examples:
The Pun: Much Ado About Muffin
At BA – A British Airways flight attendant was suspended for stealing a muffin that a passenger left uneaten on his tray.
Indirect Sell: Where Will You Wear Your New Hat? – Above an article selling new hats. This kind of headline makes the reader curious – “What hat?” “Where would we wear this hat? At the beach?” and helps to subtly get them more interested in what’s on offer. If they imagine themselves with a new hat then there’s a chance they’ll be warmed up to the idea of purchasing one.
3. The news or press release headline
Examples:
Tesco Opens 500th Store In UK
Boy Band “Take That” To Reform
4. The “how to fix your problem” headline
Imagine you’re writing an article to help people with a specific problem. It’s a good bet that these people will be looking for an answer to their problem. What better way to let them know that your content is the answer to their prayers than by saying “How To Fix Your Problem”?
Examples: How To Tune a Guitar / How To Cure Your Acne
5. The straight-up question headline
You only have to look at an issue of any women’s magazine to see how powerful these kind of headlines can be. They ask a question that resonates with the reader, by asking a question readers have asked themselves in the past, or questions that makes them think “oh, that’s true, why is that?”.
Example:
Do You Lock The Door When You Have A Bath Even If No-one’s Home ?
Why Do Your Parents Irritate You So Much ?
A more clever and subtle way of using this is to present a question readers have never thought to ask, then imply that they should be worried about the answer.
Why Are You Still Paying Full Price For Your Rent ?
Do You Know The Damage Your Keyboard Is Doing To Your Hands ?
6. The “Demand and Command” headline
Uses strong verbs and calls to action to get straight to the point, telling readers exactly what they have to do.
Examples:
Take Your Medicine NOW
Subscribe To My RSS Feed
7. The “X Reasons Why Y” headline
You’ll see these all over the internet because they work. You haven’t got to always use “reasons why”, just the number format. The best format is to start with a number, then a sensationalist adjective (terrifying, unbelievable, disgusting, amazing) and then write the subject of the list in your content.
Examples:
7 Delicious Tricks That Will Turn You Into A Super-Chef Overnight
6 Scary Things The Bible Didn’t Teach You
Top 10 Mistakes Dog Keepers Make
5 Amazing Tips to Improve Your Health
8. The social proof headline
People like products that other people like, regardless of the benefits one product has over another. Just look at the huge number of tissue brands, all selling almost identical products, repackaged. People think: we have heard of Kleenex. we have seen my friends use Kleenex. we think we will ll buy some Kleenex. The headline helps to bypass the reader’s critical functions because: X amount of other people can’t be wrong and it shows seemingly impartial evidence that what you’re offering really is great.
These headlines can be crafted in a number of ways. They can be a straight-up testimonial, or they can inform the reader exactly how many other people are already doing what you want them to do.
Example: 18,956 People Are Making A Full-Time Living By Following From Newbie to Millionaire.
9. The “added authenticity” headline
Try looking at the benefits of your product from a different point of view and adding authenticity with some small, powerful qualifiers. Let’s say you’ve discovered a type of food that can make racing pigeons fly faster. Your first attempt might be something like: “Superfood That Turns Racing Pigeons Into Nuclear Powered Homing Missiles”
It’s good, it’s punchy, it’s intriguing. But, if you add just a few extra elements it can be transformed into a killer headline:
“26 Year Old Motorcyclist Stumbles On Superfood That Turns Racing Pigeons Into Nuclear Powered Homing Missiles Easily and 100% Naturally”
Adding exactly who discovered it, and implying that it happened by accident, will intrigue the reader and make the content seem strange and curious. The closing of the headline is there to answer any objections that the reader might have as soon as they read it. They might read it and think “we bet this is really hard” or “we don’t want to give our birds something that could be artificial”, so your last two points instantly remove their worries.
Important for headlines:
The headline is MOST important and you must summarize the whole article or sales letter in one sentence.
The headline must arouse the reader’s curiosity.
A headline that asks a question and promises an answer to that question is a winner.
Get the reader to search through the article for the answer to that question.
Spend lots of time on your headlines. Write down a few different ones and narrow them down to the best.
Method Three: Useful Content To Use
1. PLR articles
PLR articles are easy content for whatever you’re creating. The downside is that Google will generally ignore your site if you use them because so many other people have the same content on their sites. For that reason I recommend either using it very sparingly, or not at all. Only use them to give away or to re-word.
2. Images
You should aim to have at least one image per post/page. When adding images make sure their filenames are the same as the keyword you’re optimising your page for. e.g. You’ve created a page on a keyword you’ve researched and want to rank in Google for. Let’s say this keyword is “fly fishing”. Your image should be named flyfishing.jpg and the alt text for the image should be fly fishing. If this is hard to understand then let me give an example of how the HTML for the image should look:
<img src=”http://www.yourdomain.com/images/flyfishing.jpg” alt=”fly fishing” />
3. Videos
Videos are a great way of keeping visitors on your site, while offering real SEO benefits and getting you more traffic. YouTube videos frequently appear in the first page of Google for highly competitive keywords so you know that it’s worth doing. Consumers today expect video sales pages, video testimonials and so on. The companies that do not have these can be looked upon as unprofessional and maybe even lose sales.
You don’t have to create the videos yourself. If you find a video that you really like (eg. on YouTube) and want to promote it, you can email the creator asking to buy it or get permission to use it on your site. The owner of the video will usually sell it for less than $150 because he or she will be amazed that someone wants it. Most of the time the owner will simply give it to you. Then you just add your URL to it and upload it to your various video site accounts.
Keep your videos short, at a maximum of five to seven minutes. You must either mention your website or include your website in the video.
Recording your screen to create a video: If you want to make instructional videos or record something from your computer screen, we recommend using the screen capturing software:
camtasia This is not free of charge but, in my opinion, is simply the best.
You can also use jing project which lets you record five minutes maximum for a video. If you need 20 minutes of video you can record four videos of five minutes. This is free of charge.
TOP TIP : To avoid people stealing or copying videos from your site, you can use viddler
to store your videos. People can then only see the video on the domain name that you tell them. The visitor will not be able to download the video from that domain name. Other interesting sites that you can use for storage services for your videos are: ezs3
and aws.amazon.
Once you have finished a video, you can upload it to video sites in order to get traffic. ALWAYS use your keywords in the title and description when submitting a video.
The best video sites to upload your videos to are:
5min PR6 – www.5min.com
AddictingPR7 – www.addictingclips.comh
AOL PR8 – www.video.aol.com
Atomfilms PR7 – www.atomfilms.com
Blinkx PR6 – www.blinkx.com
Brightcove PR8 – www.brightcove.com
Buzznet – www.buzznet.com
Daily Motion PR7 – www.dailymotion.com
Dropshots PR6 – www.dropshots.com
Fark PR6 – www.fark.com/video
Flixya – www.flixya.com
Flurl PR6 – www.flurl.com
Glumbert PR6 – www.glumbert.com
Google Video PR9 – video.Google.com
Ifilm PR7 – www.ifilm.com
Jibjab PR6 n- www.jibjab.com
Jumpcut PR6 – www.jumpcut.com
Liveleak PR6 – www.liveleak.com
Livevideo PR6 – www.livevideo.com
Metacafe PR7 – www.metacafe.com
Putfile PR6 – www.putfile.com
Revver PT7 – www.revver.com
Viddler PR6 – www.viddler.com
Videovat PR6 – www.videovat.com
Vidilife PR6 – www.vidilife.com
Vimeo PR7 – www.vimeo.com
YouTube PR8 – www.youtube.com
Tube Mogul – Sign up here to have all your videos automatically uploaded to up to 20 video hosting sites all at once. Its a very Productive site to Automate all your video accounts.
audacity.sourceforge free audio editing
www.onlinevideotoolkit.com
www.video4websites.net
www.videomaker.com/youtube/
www.youtube.com/t/video_toolbox
4. Flip video
This gets a separate paragraph here because we love it : On this video camera, you just press the start button to start filming and when done, simply put the built-in USB port into your computer and your video is done. No more transferring files or converting files to video-format files like you have to do with most video cameras.
Benefits:
It fits in your pocket
It films HD quality
It is extremely easy to use, push-button stuff, with no manual needed
It connects to USB port of your PC
It is affordable
It will record up to four hours of high quality video and audio, and more if you get the larger memory version
Take it everywhere with you, together with a mini tripod, and you can record high definition videos wherever you are, You can get one at Amazon , search for ‘flip video’.
5. Audio
Never put audio on a page if customers can’t turn it off easily. This is especially important with music – if they don’t share your taste it may put them off. There are two ways of using audio content well on your site:
Give your visitors the chance to download audio that they can listen to in their own time – every time they listen to it they’ll be reminded of your site and, not only will it keep them coming back, it could be shared, bringing more users to your site.
Have auto-playing audio that directs the visitor to the different areas of your site, gives them a clear call-to-action or testimonials from other users. we are sure you can think of more creative ideas. If you can fully utilize sound and video content then you’ll find your content is better received.
www.sourceforge.net – a free download that lets you create audio recordings on a PC.
www.applian.com/replay-av – lets you record the music that is playing on your PC.
For royalty-free music clips:
www.publicdomain4u.com
www.royaltyfreemusic.com
www.royaltyfreemusic.com
www.shockwave-sound.com
www.slicktracks.com
Method Four: Must-have Elements on Your Website
You can download free legal policies for your website from:
Website Law: Here are the most important things your website must have to look and feel professional, and to increase your chances of ranking for search engines.
On other hand, It’s a good idea to have a privacy policy anyway, but if you’re planning on installing AdSense then this is something you have to do. Add the Easy Privacy Policy plugin to your Wordpress page and this will be set up automatically for you. The plugin can be downloaded here or visit kindly WordPress users please Install Plugin Legal Pages. just type it and you will get it.
1. Disclaimer
Compulsory if you’re running a site that has anything to do with health, earning money or contains information and products that could be potentially harmful.
2. Privacy policy
3. Contact form
To install the Contact Form Plugin, visit Plugin Contact Form.
The minimum that should be on your contact form is your name and email address. It is better to also give your address and even phone number to create more credibility.
4. Terms of use
This is a contract that the user automatically agrees to by using your site. Make sure that all legalities not covered in the Disclaimer and Privacy Policy are included here.
5. Sitemap
A sitemap is a must-have if you want Google to accurately find all the elements on your site. Install the XML-Sitemap plugin from here or visit Plugin and it will be done for you. If you are not using WordPress, search for “ HTML sitemap” in the help section of whatever web design software you use.
6. Copyright policy
At the bottom of every page you should have: “Copyright 2016, All Rights Reserved”. This helps protect your intellectual property from people who may wish to steal your content.
7. Guarantee or refund policy
If you are selling something, make sure that you always put a money-back-guarantee on your website or a refund policy. The visitor will be more likely to buy when there is a money-back guarantee.
8. Testimonials (if applicable)
If you’re selling a product or services on it is crucial to have testimonials visible. Testimonials add proof to your site and will help persuade your visitors into spending money on what you’re offering.
Video testimonials are very effective.
If you put testimonials on your site, always put the full name and, if possible, the website from the person giving the testimonial. If possible, add a picture.
Audio testimonials convert better than written testimonials. Here are two websites where you can create or buy audio testimonials.
Use Article Video Robot for testimonials. It converts your articles to video graphics looks Professional and rich. Its a Place for Internet Marketers. we have used it and made our old artilces a video and earned thousands of dollars on IndiaHuts old youtube channel.
Unfortunately testimonials are not always real (you can buy testimonials from Fiverr. People get paid to do them. we am sorry if we have shocked you by saying this, but it is true. If you are going to be in the IM business you need to know. we suggest that you never use made up and fake testimonials.
A lot of internet marketers know that testimonials are not always real therefore if you are selling a product related to internet marketing it is less important to put testimonials on your site. However, you must keep in mind that your visitor or potential buyer does not know how this IM world works, who earns money from what clicks, etc therefore it is important to put testimonials on your site if your site is outside the IM niche. Please make sure that you read the testimonials rules of the relevant websites e.g. Clickbank rules, etc.
9. ‘About us’ page
If possible you should put a photograph of a person on the ‘about us’ page. People want to know who they are buying from. If you say something about yourself and put a photograph on your page, you become a real person which helps improve your credibility. After all, you don’t buy just from “anybody” on the web, so compel your visitors to buy from you. Increase your chances by increasing your trustworthiness with an ‘about us’ page. Putting a signature on your site also improves your credibility. You can create a signature at MyLiveSignature It is free.
10. Home page
If the home page fails to tell what the site is all about, or what users can find on the site, people will leave the site more quickly.
11. Google Analytics
Google Analytics is a website statistics program that you can use for free. It is not visible to the visitor of your site. It tells you all sorts of detailed information about your site including:
Number of daily/weekly/monthly visitors
Your site’s page views
Bounce Rate
From which search engines your visitors came
What country your visitors are from
Which browser people use
Traffic sources
How long people stay on your site
How visitors found your site
Which keywords were used to land on your site
It’s crucial to have this in place so you can see exactly how well your site’s doing. You only have to sign up once and you can put Google Analytics on all your sites. The way it works: Google gives you a code and you put that code on your website. Sign up and have a look at their tutorials www.Google.com/analytics – it is completely free.
There are some other good analytics tools available:
Watch The Top Marketing expert’s Advice Videos on Google Analytics
Few more smart websites to better Understand Analytics are given below.
www.accesswatch.com – free
www.clicktracks.com – high end to pay solution
www.extremetracking.com – free
www.omniture.web – high end to pay solution
www.statcounter.com – free
www.webtrends.com – high end to pay solution
The following four pages show you an example of Google Analytics from IndiaHuts.
12. Google Webmasters
If you sign up for Google Webmasters you will get information about crawling, indexing and search traffic. Google will let you know if there are broken links or other problems with your site.
13. RSS feed – Really Simple Syndication: These are very popular but we have several sites that are doing well without an RSS feed. RSS stands for Really Simple Syndication and is a way for users to check on your recently updated content without having to visit your site. The most common way of subscribing to an RSS feed is by clicking on the icon that looks like this on a web page:
Users have content posted automatically to their site, or keep themselves updated on your latest posts. If you’re having trouble understanding exactly how these work then take a look at this example below. we have an RSS feed set up for the latest headlines on the BBC website. If we want to see the latest news stories we just click the button marked “Latest Headlines” and it shows me the latest news:
14. Search box
If you have a website with over 25 pages of content, I recommend putting a search box on it to make it easier for your visitors to find what they are looking for. Most web design programs have this as standard.
15. Google Map: If applicable to your site, for instance, if you have a website about physiotherapy in London, and you want to attract visitors, you MUST put a Google Map on your site to increase your ranking chances. You simply need to get the code from Google Maps and paste it onto your site. In WebPlus X4, web design program, there is a tab “insert Google map” and all you need to do is put in your postcode (zip code).
16. Online payment processor
If you are selling Click bank products on your website, you can automatically use Clickbank as your Merchant Account. However, if you are selling your own eBook or your own products without using Clickbank, you will need an online Payment Processor or Debit and Credit Card Payment Processor to collect the money from your customers. I suggest you start with PayPal and once your sales are going, you can use others.
Setup paypal and Clickbank are easy to sign up with but getting your own Payment Processer (so you can take debit and credit cards over the phone or on the web) isn’t easy as banks have a lot of administrative procedures. As a beginner you’re better to stick with PayPal and Clickbank as these two are all you need to make money.
17. What does Google like – my findings
So what does Google like? How can you maximize your chances to show on the first page?
What does Google like ?
Here’s the answer from my everyday experience, not from a programmer’s or internet geek’s point of view. In Google type in any keyword in any niche and you will see that the following applies for quite a few of the websites shown on the first pages. This is quite a few, not all.
Google likes content, meaning websites with a lot of pages with good content.
Google likes SEO, therefore websites with good SEO work and good content have a good chance of being shown.
Google likes aged domains: buy older domain names if you can.
Google likes links: buy a domain name with links if you can.
Google likes domain name with keyword in URL.
Google likes forums.
Google likes blogs.
Google likes links authority PR4+.
Google likes Hubspot.
Google likes Ezine articles.
Google likes Yahoo answers
Google likes Ehow.com
What does Google dont not like ?
Squeeze pages. These are pages where you need to fill in your email address in order to get to the next page or to get a freebie of some sort. These pages aim to capture your email address so the owner of the squeeze page can send you emails, mostly with affiliate links.
One-page wonders. These are the one-page sales letters.
PLR articles or PLR videos.
Websites with lots of flashing images. Don’t use Flash elements – Google can’t understand or read Flash, so won’t know what your website is about. This will be a real problem when you start trying to get to page one of the search results.
Splash pages. These are pages full of graphics that create a wow-factor when first visited by customers but that’s where it stops: “wow” then “bye” as such sites are annoying for visitors. A splash page cannot be indexed by Google, so might never be shown.
Google likes the following words in the Title Tags, Meta Description and Headings:
o associations
o benefits
o blog
o directory
o easy
o exclusive
o exhibition
o fast
o forum
o important
o information
o news
o resources
o updates
o tips
Google likes Adsense. Google is a commercial institution so it is only logical that it will show websites with Adsense, on its first pages. You might not find this in any Google book but in my experience, that’s the way it is. Try it yourself: a lot of the websites on the first pages of Google have Adsense on them even if they have not applied good SEO-rules. Another example that Google is a commercial institution is that when you run an Adwords Campaign with Google, it will show your ads more if your CTR (Click Through Rate) is better than your competitors, even if you pay less per keyword.
If more people click more on your ad, Google will earn more money from you, so will show your site closer to the top of its rankings. Want proof that Google likes Adsense? Here it is. Search for golf swing in Google and www.perfectgolfswingtips.net is the first site in Google. Now open the site and you will see that there is not a lot of content on the site at all but there is a lot of Adsense on it. Note that the domain name also has the word “tips” in it. Important note: Google constantly changes the way it searches sites and in what is called the“ Google Panda updates”, sites with a lot of Adsense were hit hard and not shown in Google.
Therefore if you try and find websites with a lot of Adsense on as you read this book, it might be different all together. This of course goes against the rule about content being important for your site but that’s the way it is: Google is the boss and decides which sites to show. we constantly come across these types of sites in lots of different niches. Try it yourself. You could make up a “quick and easy” site of a few pages with a good domain name and a little bit of SEO and your site might be shown. Important : these are exceptions to the rule.
Google likes videos. A lot of the websites on the first pages of Google have videos on them. People love videos these days. Google knows that people love videos. Google wants to please people who type in a keyword, so it puts up videos if possible. Simple logic.
Google likes shorter URLs as they usually perform better in the search results. This could be because shorter URLs are the older ones, and Google likes old domain names.
Google likes Internal Page Links repeated at the top, on the left and at the bottom of the pages. Example of page links on the top and at the bottom:
Repeated page links at the bottom:
In most of the websites that I build I use a combination of all the factors that we think Google likes to successfully rank in Google. It really is that simple: If you know what Google likes, apply it as much as possible in order to maximize your chances of ranking.
Although we are not a big Facebook user myself, we suggest you also create a Profile on Facebook with a Fan Page and a Group in your niche.
Google looks at Facebook links. When we started building our websites five years ago, this was not really important, so we have never used Facebook either to get traffic or to rank in Google. If you are selling your own products from your site, create a video or outsource the creation for a video. Video sales letters convert better than written sales letters use all the above Guidelines while creating your content and you will make wealth.
References
How to Get Free Blog Content & Traffic