2015-02-03

Fiat 500X

* See the Top 50 best-selling models and Top 45 All-brands by clicking on the title *

A very encouraging start of the year in Italy with new car sales up 11% on January 2014 to 131,385 registrations. A large part of this growth is however due to sales to rental companies up a spectacular 54% year-on-year just as sales to private buyers, up just 2%, confirm the real stagnation of the market. As a result private sales represent 62.5% of overall sales in January, compared to 68% a year ago. Local institution Fiat dominates as usual an follows the market up 10% to 20.7% share above Volkswagen (+4%) while Ford (+26%), Renault (+27%), Opel (+30%) and Toyota (+23%) all lodge very impressive results. Audi is up to #9 with a strong 3.8% share, Jeep is up 5-fold to #17 and Porsche up 54% to #26.

The Range Rover Evoque lifts its Italian ranking record to #25…

After a couple of months of timid dealership sales, the Fiat 500X makes its grand entrance in the Italian sales charts at #23 with 1,414 sales and 1.1% share, a score that is bound to improve drastically over the next months. The Fiat 500 family is in great shape at home in January with the 500L up 16% year-on-year and 4 spots on December to #2 and the 500 up another 12% on January 2014 and 6 ranks on last mont to #5 despite its old age. The Fiat Panda remains by far the most popular nameplate in the country and manages to outperform the market in January at +13% to 9,438 sales and 7.1% share.

…while the Ford Ecosport brings it to #29.

Lots of movement in the models charts this month with the Range Rover Evoque beating its record ranking at a splendid #25 with 1,326 sales and 1% share (previous best: #32 in January 2013) as well as the Ford Ecosport up 33 spots on December to also smash its ranking record at #29 (previous best: #50 last October). Helped by the new generation, the Opel Corsa is up 54% to #11, the Nissan Qashqai is up 39% to #12, the Dacia Duster up 49% to #13, both the Renault Captur and Kia Sportage are up 50% to #15 and #18 respectively while the Opel Mokka is up 51% to #20. Hero of last month, the Jeep Renegade lodges another incredible sales figure in January at #16 with 1,645 units finding a new home. Finally, notice the Smart Forfour confirming it is a new force to be reckoned with in Italy at #35 with 1,059 sales.

Previous post: Italy Full Year 2014: Now with Top 150 best-selling models

Original FY14 post: Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

Previous month: Italy December 2014: Jeep Renegade in Top 10, outsells Fiat 500

One year ago: Italy January 2014: Lancia Ypsilon and Fiat 500L shine

Full January 2015 Top 50 models and Top 45 All-brands below.

Italy January 2015 – brands:

Pos

Brand

Jan-15

%

/14

Dec

1

Fiat

27,134

20.7%

10%

1

2

Volkswagen

9,812

7.5%

4%

2

3

Ford

9,422

7.2%

26%

4

4

Renault

7,965

6.1%

27%

3

5

Opel

7,259

5.5%

30%

5

6

Peugeot

6,557

5.0%

3%

6

7

Toyota

6,095

4.6%

23%

7

8

Lancia

5,034

3.8%

-11%

8

9

Audi

4,968

3.8%

1%

17

10

Nissan

4,949

3.8%

25%

11

11

Dacia

4,420

3.4%

31%

14

12

Citroen

4,199

3.2%

-16%

13

13

Mercedes

4,073

3.1%

10%

12

14

BMW

3,891

3.0%

12%

9

15

Hyundai

3,846

2.9%

19%

10

16

Kia

3,468

2.6%

24%

16

17

Jeep/Dodge

2,554

1.9%

388%

15

18

Alfa Romeo

2,469

1.9%

3%

19

19

Smart

2,201

1.7%

32%

18

20

Land Rover

1,774

1.4%

24%

25

21

Seat

1,328

1.0%

33%

24

22

Skoda

1,315

1.0%

16%

23

23

Mini

1,313

1.0%

-11%

20

24

Suzuki

1,081

0.8%

-10%

22

25

Volvo

1,078

0.8%

19%

21

26

Porsche

562

0.4%

54%

30

27

DS

543

0.4%

-11%

n/a

28

Mazda

455

0.3%

-4%

27

29

Mitsubishi

371

0.3%

54%

29

30

Honda

346

0.3%

-27%

28

31

Subaru

226

0.2%

-3%

31

32

Lexus

191

0.1%

127%

26

33

Maserati

125

0.1%

2%

36

34

SsangYong

96

0.1%

10%

34

35

Chevrolet

59

0.0%

-97%

33

36

Infiniti

42

0.0%

163%

39

37

Jaguar

37

0.0%

-61%

32

38

DR Motor

37

0.0%

54%

37

39

Ferrari

30

0.0%

11%

42

40

Mahindra

28

0.0%

300%

38

41

Tata

9

0.0%

-18%

40

42

Great Wall

4

0.0%

-83%

35

43

Lada

2

0.0%

100%

41

44

Isuzu

2

0.0%

0%

43

45

Lamborghini

2

0.0%

100%

44

46

Aston Martin

1

0.0%

-83%

45

-

Others

12

0.0%

100%

-

Italy January 2015 – models:

Pos

Model

Jan-15

%

/14

Dec

1

Fiat Panda

9,438

7.1%

13%

1

2

Fiat 500L

5,270

4.0%

16%

5

3

Fiat Punto

5,146

3.9%

-11%

2

4

Lancia Ypsilon

4,949

3.7%

-5%

3

5

Fiat 500

4,335

3.3%

12%

11

6

Renault Clio

4,241

3.2%

20%

4

7

Ford Fiesta

3,594

2.7%

12%

7

8

VW Golf

3,001

2.3%

-12%

6

9

VW Polo

2,986

2.3%

4%

9

10

Toyota Yaris

2,864

2.2%

16%

8

11

Opel Corsa

2,386

1.8%

54%

13

12

Nissan Qashqai

2,372

1.8%

39%

14

13

Dacia Duster

2,113

1.6%

49%

17

14

Peugeot 208

2,111

1.6%

-7%

12

15

Renault Captur

2,001

1.5%

50%

16

16

Jeep Renegade

1,945

1.5%

new

10

17

Dacia Sandero (e)

1,925

1.5%

10%

21

18

Alfa Romeo Giulietta

1,858

1.4%

14%

19

19

Kia Sportage

1,854

1.4%

50%

24

20

Opel Mokka

1,760

1.3%

51%

15

21

Peugeot 2008

1,600

1.2%

-15%

18

22

Peugeot 308

1,437

1.1%

87%

33

23

Fiat 500X

1,414

1.1%

new

n/a

24

Audi A3

1,375

1.0%

0%

36

25

Range Rover Evoque

1,326

1.0%

64%

41

26

Mercedes A Class

1,322

1.0%

-14%

32

27

Citroen C3

1,274

1.0%

-38%

26

28

Toyota Aygo

1,259

1.0%

97%

25

29

Ford Ecosport

1,243

0.9%

new

62

30

VW Up!

1,148

0.9%

-4%

29

31

Smart Fortwo

1,142

0.9%

-32%

22

32

Hyundai i10

1,129

0.9%

8%

20

33

Hyundai ix35

1,070

0.8%

12%

27

34

Ford C-Max

1,068

0.8%

9%

34

35

Smart Forfour

1,059

0.8%

new

28

36

Mini Countryman (e)

1,050

0.8%

-18%

23

37

Citroen C3 Picasso

901

0.7%

-39%

65

38

Nissan Micra (e)

900

0.7%

-21%

31

39

Toyota RAV4

895

0.7%

26%

39

40

Ford B-Max

859

0.6%

6%

55

41

Audi A4

830

0.6%

13%

73

42

VW Tiguan

823

0.6%

14%

35

43

Mini (e)

800

0.6%

310%

38

44

Mercedes C Class

794

0.6%

322%

54

45

Renault Twingo

735

0.6%

170%

52

46

Skoda Octavia

719

0.5%

37%

64

47

BMW Serie 3

705

0.5%

-23%

30

48

Peugeot 108

703

0.5%

new

51

49

Ford Kuga

695

0.5%

41%

57

50

Audi Q3

693

0.5%

-30%

66

(e): BSCB estimate. Actuals will be uploaded shortly.

Source: UNRAE

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