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The Kanye West Clothing Line, #FACTS ofKanye Adidas Yeezy Season
Its almost Yeezy Season- or is it just always Yeezy Season? Kanye Wests clothing line Yeezy Season may be one of the hottest streetwear collections of the moment, but it hasnt always been that way. In fact, it was quite the opposite. Just ask Vogue Editor in Chief, Anna Wintour, who responded, Ask someone else, when asked her opinion of the first Kanye West clothing line. Unlike Kanyes freshman album The College Dropout, the artists first clothing drop was not a success. Quite frankly, the fashion industry was confused as was the entertainment industry and fans.
Then, something changed. Kanye Wests clothing line went from a pop-culture joke to sold-out, international apparel and footwear brand. Even more remarkably, Kanye, himself, rose to become one of the most influential style icons of the 21st century. Lets travel back, look behind the hype and walk the long road to Kanye Wests Adidas Yeezy Season.
Yeezy and the First Kanye West Shoes
It was 2004, and 23-year old producer Kanye West had just soared to number 2 on the Billboard charts with his debut single, The College Dropout. Soon after came hit singles Through the Wire, Slow Jamz and Jesus Walks. It was a h**l of a debut. Leveraging the albums success, Kanye makes his first public attempt at a fashion collaboration in 2005. Armed with a recentGrammy win, West shares two shocking business announcements. He reveals that hes launching his own record label, G.O.O.D. music and that hes pregnant with his first child: fashion label Pastelle. Now that I have a Grammy under my belt and Late Registration is finished, I am ready to launch my clothing line next spring, he shared.
Spring came and went without any sign of Wests supposed label. Eventually everyone forgot about it. It wasnt until two years later that Kanye would show any progress toward the promise of a Kanye West clothing line.However, it want a clothing line, but footwear. Teaming up with leading streetwear brand of the moment Bape (A Bathing Ape), the duo reveal the Bape x Kanye West College Dropout Bapesta. The shoe was an update to the brands popular Bapesta style now featuring Wests college dropout bear visual.
Kanye West and the Nike Air Yeezy
Although, the industry now doubted theThrough the Wire rappers promise of a Kanye West clothing line, Kanye decides on a different approach. In 2009, Kanye West, a multi-million dollar, award-winning artists decides to become a fashion intern. However, Yeezy didnt just fetch coffee for any fashion brand. West lent his services to Italian luxury fashion house, Fendi. Of course Kanye wasnt your average intern. We are talking about Yeezus here. In fact, he claims to have created one of the brands most popular trends at the time, leather jogging pants. While Kanye never officially received credits for any contributions at Fendi, the experience seemed to add to his growing understanding of the fashion industry.
Shortly after, Mr. West got another major break teaming up with Nike for the Nike Air Yeezy Sneaker. The deal was groundbreaking, representing the first non-athlete full collaboration for the Nike brand in its 45 year history. First released on April 9, 2009 at a suggested retail price of $215, the Kanye Nike Air Yeezy 1 sneaker sold out immediately.Thus, officially birthing the Yeezy hype. Kanye and Nike then followed up introducing two new color-ways, Black/Pink and Net. However, Kanye didnt stop there.
Kanye West x Louis Vuitton
Next up, West enters his first high-fashion collaboration, teaming up with Louis Vuitton for another sneaker drop. This time around, West must prove his understanding of a new demographic, luxury fashion. Together, Yeezy and the French fashion house produced a series of streetwear infusedluxury sneakers named after Kanyes childhood friends. The Kanye West x Louis Vuitton collab, includedexclusive styles Jasper and the Don retailingfor $870-$1140. The collab was a success and if you want to get your hands on a pair of Jaspers or the Dons today, be prepared to pay upwards of $10,000 pair on ebay.
Louis Vuitton x Kanye West the Dons
Louis Vuitton x Kanye West Jasper
The Failure of the First Kanye West ClothingLine
Now with a handful of successful footwear collaborations behind him, Kanye West again attempts to shift gears toward apparel. In a surprising announcement, West reveals the debut of an upcoming Kanye West clothing line focusing on womenswear, simply titled Kanye West.The industry was primed and after years of buzz, it appeared that Kanye was finally following through. However, for many, the idea of Kanye West and womens fashion was confusing. Sure, the Air Yeezys were cool as was his Louis Vuitton collab. Actual fashion show at Paris Fashion Week, however, was a whole new level for the College Dropout rapper. Adding to the Yeezy hype, Wests big debut was a part of one of the most prestigious events in fashion, Paris Fashion Week.
The first look of Kanye West Season 1 entered the runway on October 1, 2011. However, itdidnt happen quite how Yeezy imagined. The collection was swiftly greeted with industry-wide criticism. An aspect that he reveals he knew was a reality.The biggest hurdle I had to face is the celebrity designer or the hip-hop designer concept, he sharedbefore the show. Critics disagreed, many citing much bigger problems for the freshman fashion designer.
The New York times shared a scathing review of the collection Published with the title Kanye West, Designer (Yawn), the actual content wasnt much more forgiving. His debut landed him a place somewhere in the middle: not quite a disaster, but not the work of a serious designer, either.Even Vogue, the fashion bible itself, wasnt impressed. But tonights show suggests that conquering his new medium is a work in progress,the publication shared. It appeared that the idea of a Kanye West clothing line was a failure.
Despite the criticism, West manages to stay resolute and travels back to the drawing board. Over a year later in 2013, Yeezy finally shows some progress. Instead of focusing on his eponymous Kanye West clothing line, he announces the launch of a small capsule collaboration with French clothing brand A.P.C. Soon after the official drop of the Kanye West x A.P.C. collection, the entertainer prepares for what was to become his most pivotal partnership ever.
Kanye West x Adidas Yeezy Season 1
Kanye West and Adidas officially teamed up on December 3, 2013. However, the newfound Kanye West shoes and clothing collaboration didnt produce its first product until over a year later. But as weve come to learn with Kanye West, there is a certain method to the madness. Although, at that the time popular opinion certainly didnt lean in Yeezysfavor. After a rather well-received second collaboration with A.P.C., West faced a new battle.
It was February 12, 2015 and Kanye West was one of the most controversial figures in pop-culture. Still recovering from a maelstrom of press after his very public on-stage statements to Grammy winner Taylor Swift, Kanye enters his first New York Fashion Week. Tensions were high as were the stakes. However, this time around his attempt at a Kanye West clothing line took on a new direction. Redefining the idea of a traditional runway show, Kanye brings a sense of performance. Though the collection didnt solely rest on the entertainment showmanship of West.
To the surprise of many, Kanyes Adidas Yeezy Season 1 proved to be a diverse fashion collection offering modern, mens and womens clothing and shoes. The lineup consisted mostly of activewear inspired separates with anaffinity toward streetwear. Unlike the Kanye West Season 1 showing in Paris years earlier, West seemed to show a newfound understanding of design. Yeezy Season 1 was free of the over-embellishments that hindered him prior. Instead we saw a much cleaner,well-edited aestheticthat managed to feel relaxed yet fashionable.
Kanye West x Yeezy Boost 750
A few days later, the first Yeezy shoe was born, the Adidas Yeezy Boost 750. Making waves across the globe, Kanyes limited batch of 9000 Yeezy Boosts sold out in only 10-minutes.Later that summer on June 27, 2015, Kanye adds to his new Yeezy family introducing the Yeezy Boost 350. Picking up where he left off, West debuts Yeezy Season 2 at New York Fashion week the following Season. Soon after, the second version of the Yeezy Boost 750 launched, complete with a phosphorescent glow in the dark sole. Ambition proved valuable for West as he ended the year with a surprise Shoe of the Year win at the Footwear News 29th Annual Achievement Awards.
Kanye West x Pablo x Adidas Yeezy Season 3
2016 was all about The Life of Pablo for Kanye West. Building off the hype of fans and the growing success of the Adidas Yeezy brand, West plans something really special for his next show. On February 11, Kanye debuts Yeezy Season 3 at Madison Square Garden in New York City. Packing the venue with over 18,000 guests and 12,000 on-stage extras, Kanye offers a joint debut of The Life of Pablo album alongside fashion and footwear collection,Yeezy Season 3. The reaction from critics was perhaps the best yet, with many applauding West for pulling off the massive production. Fans also showed that they were still on board flocking to the newly released Adidas Yeezy Season 3 sneaker, the Yeezy Boost 350 V2.
Kanye West and the Future of Adidas yeezy
the adidas x kanye west
collaboration proved to be more valuable than anyone imagined. In 2016, with 3 Adidas Yeezy Seasons under his belt, the entertainer takes his Adidas-backed Kanye West clothing line to a whole new level. Rewriting their original $10 million deal inked back in 2014, Adidas announces, adidas x KANYE WEST, a collection of footwear, apparel and accessories. The German based athletic wear giant cites the relationship as the most significant partnership ever created between a non-athlete and an athletic brand. Building off the existing Adidas Yeezy family hype, the new deal extends the relationship promising a wider assortment of merchandise and soon to come Yeezy popup shops and retail locations. Based on current market conditions and trends, the Kanye West x Adidas partnership is estimated to be worth close to $1Billion.
Now, 10 years after announcing the dreamsof a Kanye West clothing line, Kanye proves that the joke was always on the naysayers. Following a Yeezy Season 4 attended by the likes of Vogues, Anna Wintour, to fellow Adidas collaborator, Pharrell Williams, and Public School designer, Dao-Yi Chow, the Yeezy hype is at an all time high. Not to mention the constant buzz always looming around his very famous wife and muse Kim Kardashian. Its hard to exactly say whats next for Kanye Wests Adidas Yeezy. One thing we know for sure is: Yeezy, Yeezy, Yeezy, I feel so accomplished. I done talked a lot of s**t but I just did the numbers. Herzog and Adidas, man you know they love it. Facts.
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Source: http://www.thedapifer.com/kanye-west-clothing-line-adidas-yeezy/