AMP
Variety
Power drink
Manufacturer
PepsiCo, Inc.
Country of origin
USA
Introduced
2003
Variants
AMP Sugar Cost-free, AMP Overdrive, AMP Traction, AMP Elevate, AMP Relaunch, AMP Black Tea, AMP Green Tea, AMP Lightning
Relevant products
Mountain Dew, Red Bull, Total Throttle, Liquid X
From left to appropriate: AMP Vitality (lemon-lime), Overdrive (cherry), Elevate (mixed berry), Traction (grape) and Relaunch (orange).
AMP Power (or simply AMP – formerly Mountain Dew AMP) is an power drink produced and distributed by PepsiCo below the Mountain Dew soft drink brand.
AMP Vitality Drink is currently the sponsor of NASCAR Sprint Cup Series driver Dale Earnhardt Jr. AMP Vitality sponsored athletes include Mason Aguirre, Hannah Teter, Keir Dillon, Kevin Pearce, Chad Kagy and Anthony Napolitan. AMP Power Drink has also partnered with celebrities on their What’s Subsequent video series, such as DJ Steve Aoki, Spank Rock, Brian Lichtenberg, DJ Rashida, Tofer Chin, Eddie Cruz, DJ Skeet Skeet, Grey Ant, Gary Richards, Dick Tershay, Steve Patino, Han Cholo, Gen Art, Mick Kelleher, Rickey Kim, and art crew Hit + Run. AMP Power sponsored Music Loves Vogue at Coachella 2009, Difficulty Andrew’s 2009 tour with Santigold, the Nylon (magazine) Summer season Music Tour, S.L.A.T.E. at Magic (trade show), and a number of other events nationwide.
In many cities across the United States, AMP Vitality has street teams with customized AMP cars distributing cost-free limited-edition cans of AMP Vitality Drink at life style venues and occasions. Each regional AMP Vitality crew can be followed on Twitter to see which occasions AMP Vitality is internet hosting or attending next in every single region. The main AMP Energy Twitter account is a feed of the most current AMP Energy “What’s Following” information (@AMPwhatsnext). AMP Power Drink’s Facebook webpage offers followers access to occasions, videos, and updates.
AMP Power was launched in 2001 to compete with Red Bull and is obtainable in eight.three oz, sixteen fl.oz. (Tall Boy) and 24 fl.oz. (Large Rig) cans and manufactured with Mountain Dew’s base flavor formula. 16 fluid ounces of AMP includes 143 milligrams of caffeine, as effectively as taurine, ginseng, B-nutritional vitamins, guarana and maltodextrin.
On January 8, 2010, World Intense Cagefighting (WEC) announced that AMP Energy will be the official power drink of WEC. Amp Power will also sponsor three of the WEC’s best stars – featherweight Urijah Faber, featherweight Chad Mendes, and bantamweight Joseph Benavidez.
References
^ AMP Power What is Up coming video series
^ AMP Power Drink Facebook
^ How much caffeine is in your day-to-day habit? – MayoClinic.com
v d e
PepsiCo, Incorporated
Corporate Directors:
Indra Nooyi (Chairwoman and CEO) Robert Allen Dina Dublon Victor Dzau Ray Hunt Alberto Ibargen Arthur Martinez Steven Reinemund Sharon Rockefeller James Schiro Franklin Thomas Cynthia Trudell River King
Pepsi-Cola:
Pepsi Diet plan Pepsi Pepsi Max Jazz Diet Pepsi Pepsi ONE Kas Mountain Dew Manzanita Sol Mirinda Mug Root Beer Sierra Mist Slice AMP Energy Aquafina Ethos Water (beneath license) Lipton (Brisk Iced Tea) (below license) No Dread (beneath license) Ocean Spray (beneath license) Frappuccino (beneath license) Starbucks (beneath license) SoBe Shani
Frito-Lay:
Lay’s Ruffles Doritos Tostitos Fritos Cheetos Rold Gold Funyuns Sun Chips Cracker Jack Munchos Smartfood Oberto (distributed) Hostess Lay’s Stax Miss Vickie’s Munchies Walkers (Salt ‘n’ Shake Frazzles Quavers Monster Munch Wotsits) Sabritas Smith’s (Twisties Burger Rings Parker’s Nobby’s) Gamesa Kurkure
Tropicana:
Tropicana Dole (underneath license) Naked Copella
Quaker Oats:
Quaker Instant Oatmeal Cap’n Crunch Life Quisp King Vitaman Oh’s Aunt Jemima Chewy Granola Bars Rice-A-Roni Toddy
Gatorade:
Gatorade Propel Fitness Water
Yearly Revenue: $ 35.1 billion USD (16% FY 2006) Staff: 168,000 Stock Symbol: NYSE: PEP Web site: www.pepsico.com
v d e
Power Drinks
Coca-Cola Business
BPM Energy Burn Total Throttle Monster Mother NOS RAC 124 Relentless Tab Energy Vault Von Dutch
PepsiCo
AMP Energy Josta Rockstar SoBe
Independent
Bawls Boo Koo Cocaine Coolah Energy Crunk!!! Dark Dog EJ-10 Emerge Explosade Joose Kore Misplaced Energy Oronamin Pimp Juice Piranha Powershot Red Bull Red Rooster Semtex V Wired XS Energy
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v d e
Drinks
AMP Power (original and Juice [Orange and Mixed Berry])
AMP Sugar Cost-free
AMP Overdrive
AMP Traction
AMP Elevate
AMP Relaunch
AMP Lightning
AMP Energy Sugar Cost-free Lightning
Categories: Energy drinks | PepsiCo soft drinks | 2001 introductions | Soft drink stubs
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