1. Interpreting Facebook Page Insights: Reach vs. Engagementhttp://feedproxy.google.comSunday, October 27, 2013 1:34:46 AM
If you are trying to grow your fan base or get a certain post seen, Reach may be the metric for you. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics.
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2. The New Normal: Fast, Cheap, and Goodhttp://feedproxy.google.comSunday, October 27, 2013 1:00:00 AM
The saying used to be, “pick two.” Fast and cheap, but not good. Fast and good, but not cheap. Cheap and good, but not fast. You get it. Anyway, whatever combination you were forced to choose, that is becoming a thing of the past.
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3. You Must Have Consumer Review and Testimonial Videos
http://feedproxy.google.comFriday, October 25, 2013 11:59:21 PM
EXPO has released results of their consumer product video program with CPG giant Reckitt Benckiser. These results show how placing customer video testimonials and video reviews on product pages across a major (major!) retailer’s ecommerce site is driving an impressive sales lift for the company’s products.
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4. The Six Insider’s Secrets of Contagious Content [INFOGRAPHIC]
http://feedproxy.google.comSunday, October 27, 2013 1:46:18 AM
Why does some content catch on and become popular? According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance of the content becoming contagious. Check out this infographic about how to make your content sharable.
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5. How to Protect Your Gated Content from Google Search
http://feedproxy.google.comSaturday, October 26, 2013 2:01:45 AM
For organizations that choose to gate their free content resources behind an opt-in information form, it can be frustrating to see those same resources show up in Google search results. However, there is a very simple process to solving this problem by blocking the page from Google search results. Here’s how to do it using Google Webmaster Tools.
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6. Seniors Going Social: Benefits that Social Media Proffers to the Elderly
http://feedproxy.google.comSunday, October 27, 2013 2:00:00 AM
Social media platforms like Facebook and Twitter might have been considered as the domain of the young and the tech-savvy until now, but not anymore. Seniors and retirees are signing up in herds for reaping the advantages of staying abreast with the latest events and trends.
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7. What’s Holding You Back from Achieving Results with Social Media?
http://feedproxy.google.comSunday, October 27, 2013 3:00:00 AM
Today’s workforce communicates and gets information through social media. It is a mainstream communications channel. 87% of companies use and 23% of online time is spent on social media. The more people who talk about you on social media, the further the conversation carries.
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8. Facebook Rejecting Your Ads? Here’s Why
http://feedproxy.google.comSunday, October 27, 2013 4:24:27 AM
If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected – which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why. Don’t despair!
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9. The Eight Habits Of Extremely Successful Entrepreneurs
http://www.forbes.comSunday, October 27, 2013 11:00:00 AM
Here are the handful of things that all successful entrepreneurs do.
10. Ace LinkedIn With These 17 Profile Must-Haves [INFOGRAPHIC]
http://feedproxy.google.comSunday, October 27, 2013 6:01:07 AM
LinkedIn can be the gateway for people to connect with organizations who are offering better jobs or projects. This is why for someone who is serious about getting great opportunities through social media, an exceptional LinkedIn profile and LinkedIn profile management is in order.
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11. Is Bing A Better Buy Than Google AdWords For Small Business?
http://feeds.searchengineland.comSaturday, October 26, 2013 5:17:02 AM
12. Successful Crowdfunding Campaigns
http://feedproxy.google.comSunday, October 27, 2013 12:00:00 AM
Often entrepreneurs believe that Crowd funding is a platform where they are able to access capital without navigating through the traditional channels such as venture capital, investors etc. which is certainly true, but comes with its own set of challenges.
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